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HumanForest launched in 2020, but was shut down within months after someone was injured due to a faulty e-bike. The company recalled all of the bikes and replaced them, restarting service in 2021.<ref>{{Cite web |last=Lomas |first=Natasha |date=2020-09-25 |title=HumanForest suspends London e-bike sharing service, cuts jobs after customer accident |url=https://techcrunch.com/2020/09/25/humanforest-suspends-london-e-bike-sharing-service-cuts-jobs-after-customer-accident/ |access-date=2022-10-09 |website=TechCrunch |language=en-US}}</ref>
HumanForest launched in 2020, but was shut down within months after someone was injured due to a faulty e-bike. The company recalled all of the bikes and replaced them, restarting service in 2021.<ref>{{Cite web |last=Lomas |first=Natasha |date=2020-09-25 |title=HumanForest suspends London e-bike sharing service, cuts jobs after customer accident |url=https://techcrunch.com/2020/09/25/humanforest-suspends-london-e-bike-sharing-service-cuts-jobs-after-customer-accident/ |access-date=2022-10-09 |website=TechCrunch |language=en-US}}</ref>


The service aims to be different to its competition by promoting [[Environmentally friendly|green ideals]] and providing users with 10 minutes of free service a day.<ref>{{Cite web |last=Briggs |first=Fiona |title=Human Forest, e-bike startup, to launch in London this summer |url=https://www.retailtimes.co.uk/human-forest-e-bike-startup-to-launch-in-london-this-summer/ |access-date=2022-10-09 |website=Retail Times |language=en-US}}</ref>
The service aims to be different to its competition by promoting [[Environmentally friendly|green ideals]] and providing users with 10 minutes of "free" service a day<ref>{{Cite web |last=Briggs |first=Fiona |title=Human Forest, e-bike startup, to launch in London this summer |url=https://www.retailtimes.co.uk/human-forest-e-bike-startup-to-launch-in-london-this-summer/ |access-date=2022-10-09 |website=Retail Times |language=en-US}}</ref> (users still need to pay a "parking fee" for every ride, which is currently £2).


HumanForest is ad supported by partners such as [[Nutmeg (company)|Nutmeg]] and [[Whole Foods Market|Whole Foods]]<ref>{{Cite web |date=2021-08-05 |title=HumanForest partners with Nutmeg ahead of London launch |url=https://www.micromobilitybiz.com/humanforest-confirms-nutmeg-partnership-ahead-of-london-launch/ |access-date=2022-10-09 |website=micromobilitybiz |language=en-GB}}</ref>
HumanForest is ad supported by partners such as [[Nutmeg (company)|Nutmeg]] and [[Whole Foods Market|Whole Foods]]<ref>{{Cite web |date=2021-08-05 |title=HumanForest partners with Nutmeg ahead of London launch |url=https://www.micromobilitybiz.com/humanforest-confirms-nutmeg-partnership-ahead-of-london-launch/ |access-date=2022-10-09 |website=micromobilitybiz |language=en-GB}}</ref>

Revision as of 19:57, 21 May 2023

HumanForest e-bikes

HumanForest is a dockless bicycle hire service in London in the United Kingdom. Unlike competitors, the service charges £1.50[1] if you do not park in borough designated areas.[2] As of September 2021, HumanForest has over 800 bicycles[3] on city streets, making it one of the four main e-bike operators in London, competing with Santander Cycles (docked) and Lime/Jump (both owned by Uber), these services replacing Chinese companies Mobike and Ofo after their insolvencies and removal.[4]

HumanForest launched in 2020, but was shut down within months after someone was injured due to a faulty e-bike. The company recalled all of the bikes and replaced them, restarting service in 2021.[5]

The service aims to be different to its competition by promoting green ideals and providing users with 10 minutes of "free" service a day[6] (users still need to pay a "parking fee" for every ride, which is currently £2).

HumanForest is ad supported by partners such as Nutmeg and Whole Foods[7]

References

  1. ^ "HumanForest - Locations". humanforest.co.uk. Retrieved 2022-10-09.
  2. ^ "Tfl to add 500 e-bikes to Santander cycle-hire scheme as costs rise". the Guardian. 2022-08-12. Retrieved 2022-10-09.
  3. ^ "HumanForest launches 800 electric bikes in London, UK". Intelligent Transport. Retrieved 2022-10-09.
  4. ^ "Ofo cycle hire firm pulls out of London". the Guardian. 2019-01-10. Retrieved 2022-10-09.
  5. ^ Lomas, Natasha (2020-09-25). "HumanForest suspends London e-bike sharing service, cuts jobs after customer accident". TechCrunch. Retrieved 2022-10-09.
  6. ^ Briggs, Fiona. "Human Forest, e-bike startup, to launch in London this summer". Retail Times. Retrieved 2022-10-09.
  7. ^ "HumanForest partners with Nutmeg ahead of London launch". micromobilitybiz. 2021-08-05. Retrieved 2022-10-09.