WCW Monday Nitro

For the 1997 video game based on the show, see WCW Nitro (video game).

WCW Monday Nitro
File:ClassicNitro.gif Classic Nitro logo
Created by	Ted Turner Eric Bischoff
Directed by	Craig Leathers (1995-1999, 2001)
Starring	See World Championship Wrestling alumni
Opening theme	"Adrenaline V.1" by Purity
Country of origin	United States
No. of episodes	284
Production
Camera setup	Multicamera setup
Running time	1 Hour ('95 -'96) 2 Hours ('96-'98, '00-'01) 3 Hours ('98-'00)
Original release
Network	TNT
Release	September 4, 1995 – March 26, 2001

WCW Monday Nitro was a weekly professional wrestling program produced by World Championship Wrestling. The show aired Monday nights on TNT, going head-to-head with the World Wrestling Federation's Monday Night RAW from September 4, 1995 to March 26, 2001. Production ceased after WCW was purchased by the WWF. Nitro was created by Ted Turner and Eric Bischoff.

In mid-1996, Nitro went on to draw better ratings than the WWF for 84 continuous weeks. This lasted until April 13, 1998, when the WWF's "Attitude Era" saw a heated rivalry between the villainous WWF Chairman Vince McMahon and fan favorite Stone Cold Steve Austin dominating WWF programming, as well as characters such as Mankind, The Rock and a new incarnation of the popular faction D-Generation X shifting momentum in the WWF's favor.

Besides broadcasting from various arenas and locations across the country (such as the Mall of America in Bloomington, Minnesota, from which the very first episode of Nitro was broadcast), Nitro also did special broadcasts from the Disney-MGM Studios in Orlando in 1996, and did annual Spring Break-Out episodes from Panama City Beach, Florida starting in March of 1997.

First episode

The very first episode of Nitro was broadcast from the Mall of America in Minneapolis, Minnesota. The featured matches on the one-hour broadcast were Brian Pillman facing Jushin Liger, Ric Flair facing US Champion Sting, and WCW World Champion Hulk Hogan taking on Big Bubba Rodgers. The show was also highlighted by the debut of Lex Luger. Luger had previously been working with the World Wrestling Federation without a contract, but signed with WCW that morning following an appearance with WWF just the night before.

Monday Night Wars

Main article: Monday Night Wars

The advent of WCW Monday Nitro brought with it an intense rivalry between WCW's Monday night program and the WWF's Monday Night RAW program. This rivalry is known to wrestling fans as the "Monday Night Wars." Throughout the Monday Night Wars between Eric Bischoff and Vince McMahon, Nitro was gaining on its WWF counterpart popularity-wise. Soon Nitro would surpass RAW in the TV ratings. Monday Nitro beat RAW in the ratings for 84 consecutive weeks until RAW finally regained ground in the ratings war. At its peak, the rivalry resulted in performers on either show trading verbal insults and challenges. At one point, Eric Bischoff challenged Vince McMahon to face him in a match to be held at Slamboree 1998. McMahon never formally recognized the challenge and did not appear. Bischoff was declared the winner via countout

Initial success

Initially, Nitro became extremely popular with WCW's extensive roster of stars. Randy Savage, Hulk Hogan, and Sting were some of the few stars signed with WCW and appearing on the Nitro program at this time. WCW's lineup of cruiserweights - smaller wrestlers known for their crowd-pleasing high-flying wrestling maneuvers provided a strong set of setup matches for their main events. With the introduction of the nWo, Nitro started its unprecedented run of ratings domination. With former WWE wrestlers Scott Hall, Kevin Nash and Hogan (who was now calling himself Hollywood Hogan) as rebellious heels, the company seemed to have a winning story and a great future. Wrestling fans watched the show every week to see what the nWo would do next. Since Nitro was live and RAW was often taped, Nitro was seen as far less predictable and thus more entertaining than its WWE counterpart.

Internationally

WCW Monday Nitro also pulled in strong ratings in the UK. It was once the third most watched show on satellite and cable TV only beaten by RAW and certain football matches, but unlike in the USA, it never beat Monday Night RAW in the then head-to-head "Friday Night Wars" in the UK. This was despite the fact that RAW aired on a subscription channel whereas Nitro aired on TNT, a basic Sky and cable channel.

Eric Bischoff's on-camera role

Eric Bischoff soon became the voice of Nitro (in perhaps, a subtle knock on Vince McMahon, who often appeared on camera as a commentator) and began to air Nitro a couple of minutes before RAW so he could give away the results of the WWF program so fans had no point to see the competition. Nitro would be expanded to a three-hour show, unprecedented for live, weekly wrestling program.

RAW gains ground

While RAW was taking a new approach to programming with its "WWF Attitude", Nitro would start producing lackluster shows with the same storylines. Older stars such as Hogan and Nash frequented the main events, while younger talent such as Chris Jericho, Rey Mysterio Jr. and Eddie Guerrero were not given opportunities to advance in the company. Hogan and the rest of the nWo almost never lost and the once elite group was now bloated in size and recruiting midcard wrestlers. The only newcomers elevated to main event status at this time were Goldberg and Diamond Dallas Page. Goldberg's main event match with Hogan on the July 6, 1998 edition of Nitro from the Georgia Dome in Atlanta won the ratings battle from WWE for the week, but some observers felt that WCW could have made millions if they saved the Goldberg/Hogan match for an eventual pay-per-view event.

The D-X/Norfolk, Virginia incident

Meanwhile, on RAW, fans were immersed in the feud between WWF owner Vince McMahon and Stone Cold Steve Austin. New talent such as Triple H and his D-Generation X faction, Mankind and The Rock were elevated to main event status on WWF's program. Things got so heated between the two programs that D-X was sent to Atlanta to film a segment near Turner's headquarters for a "war" storyline that was done when both shows were in the same area on the same night (RAW in Hampton, Virginia and Nitro in nearby Norfolk), sending D-X to the Norfolk Scope arena Nitro was broadcasting from and berating WCW fans.

Changes

With RAW starting to beat Nitro in the ratings on a consistent basis, Bischoff and WCW officials attempted to use a series of "quick fixes" to regain ground in the ratings war. All these attempts would win them short-term ratings victories, but the WWF continued its steady climb to ratings dominance. Signings of wrestlers such as Warrior and several top ECW stars did nothing to stop their ratings slide.

January 4, 1999 broadcast

Bischoff's "tried & true" tactic of giving away the results from taped RAW shows backfired big time on January 4, 1999. Mick Foley, who had wrestled for WCW during the early 1990s as Cactus Jack, won the WWF Title as Mankind on RAW. Nitro announcer Tony Schiavone sarcastically mentioned "that'll sure put some butts in the seats." The moment that Schiavone insulted Foley, over 600,000 viewers changed channels to watch RAW. (On the "Monday Night WAR" DVD, Mick Foley relates this quote almost word for word. - Source: Monday Night WAR DVD) The next week, and for months after, many fans in the RAW audience brought signs which read, "Mick Foley put my ass in this seat!" In the meantime, while Foley's title win was airing, Nitro was highlighted by the now-infamous "Fingerpoke of Doom", a WCW Title match in which Nash, who had won the championship belt from Goldberg at the Starrcade PPV event (WCW's equivalent to WWE's WrestleMania) two weeks before, blatantly laid down for Hogan after he poked him in the chest. The incident damaged the credibility of the WCW Title almost beyond repair, and the damage done to WCW was, in the mind of some, exacerbated when Hogan and Nash immediately announced the reformation of the nWo, which by that time was widely perceived as a stale storyline.

Vince Russo and Ed Ferrara

Former WWF writers Vince Russo and Ed Ferrara were also hired to fix the company but may have increased the gap between the two Monday night programs. They attempted to make Nitro more like RAW with edgier storylines, lengthier non-wrestling segments and an increased amount of sexuality on the show. Through this, Nitro would become a two-hour program, with the second hour competing with RAW. Fans had a negative reaction to the direction Russo was bringing the show in and it was reflected in the low ratings for the program. The 2-hour format also hurt the program as an entire hour of advertising revenue was lost. Bischoff would be brought back to WCW and attempted to team with Russo to fix the ills of Nitro and WCW - taking Nitro off the air for one week to reboot the program, but all this was to no avail. The once highly rated Nitro became deprived of wrestlers, with its most capable young stars signing with the WWF and its current roster of talent being constantly misused. WCW's sharp decline in revenue and ratings would lead to Time Warner's sale of the company to the rival World Wrestling Federation.

Final broadcast

To attract adolescent viewers, Monday Nitro was telecast every year during Spring Break from Panama City Beach, Florida, because students on universities was a high-value demographic audience group for WCW. There, WCW originated from a well-known nightclub, "Club La Vela" to get in touch with those viewers.

The final edition of WCW Monday Nitro which aired on March 26, 2001 from Panama City Beach, Florida, was dubbed "The Night of Champions". The show began with Vince McMahon in Cleveland, Ohio making a short statement about his recent purchase of WCW. The show was unique in that all of WCW's major championships were defended that night and in almost all of the matches on the show, the faces won (traditionally WCW was seen as the promotion where heels were often the top stars as opposed to the WWF, where faces were often the top stars). In addition, various WCW wrestlers were interviewed giving their honest, out-of-character responses to the selling of WCW.

Just as it had been on the initial Nitro, the final match of the final Nitro was between long-time WCW rivals Ric Flair and Sting, a match that was more informal than their usual encounters (Sting and Flair were seen smiling and nodding respectfully towards each other through out the match). Sting won using his finishing move, the Scorpion Deathlock. After the match, the two competitors stood in the middle of the ring and embraced to show respect for one another.

The show ended with a simulcast on RAW on TNN with an appearance by Vince's son Shane McMahon on Nitro. Shane would interrupt his father's gloating over the WCW purchase to explain that Shane was the one who actually owned WCW (this was just part of the storyline, as the WWF as a whole was the true owner of WCW), setting up what would later become WWF's "Invasion" storyline. In addition to the tape library and other intellectual properties, WWF would also buy a few selected contracts of the WCW talent, keeping many of the younger stars but passing on many key players, who had more expensive contracts. Some key players, like Booker T, would eventually accept contract buy-outs to take the smaller contracts offered by the WWF/E. The main event included WCW Champion, Scott Steiner vs. WCW United States Champion Booker T.

Other notable moments

When then WWF Women's Champion Alundra Blayze signed with WCW in 1995 (going back to her old name of "Madusa"), she brought the title with her and threw it in the trash on WCW Monday Nitro (the first week that Nitro started before the top of the hour). This infamous event would be parodied by WCW on a 2000 edition of Nitro, when Scott Hall threw the WCW World Television Championship in the trash and "Hacksaw" Jim Duggan found it and claimed it.

The only wrestler to appear on both WCW Monday Nitro and WWF Monday Night RAW on the same day is Rick Rude. He appeared at the RAW taping the previous Tuesday despite not having a WWE contract and signed with WCW in time to appear at Nitro on Monday. Rude was able to appear on WCW because he was not under a contract to the WWF at the time, appearing on a handshake deal with McMahon.

Commentators

• Eric Bischoff (1995-1996, 1999)
• Steve McMichael (1995-1996)
• Gene Okerlund (Interviewer - 1995-2001)
• Bobby Heenan (1995-2000)
• Larry Zbyszko (1996-1999)
• Tony Schiavone (1996-2001)
• Mike Tenay (1996-2001)
• Scott Hudson (1999-2001)
• Mark Madden (2000-2001)

Legacy

When Eric Bischoff became RAW General Manager, he had John Hennigan as his assistant under the name Johnny Nitro in a reference to WCW Monday Nitro. This was made more evident when the old WCW Monday Nitro theme tune became Johnny Nitro's entrance music.

Nick Dinsmore (who played "Eugene" in WWE) appreared as a jobber on WCW Monday Nitro long before becoming Eric Bischoff's nephew on WWE Raw.

See also

• Nitro Girls
• World Championship Wrestling
• WCW Thunder

External links

• WCW Monday Nitro at IMDb
• Template:Tv.com show
• TWA WCW Section