Mall of America

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Mall of America
Mall of america logo13.png
The Mall of America logo
2018 Mall of America 01.jpg
The entrance to Mall of America.
Alternative namesMoA
General information
TypeShopping mall
Address60 East Broadway, Bloomington, Minnesota, United States 55425
Coordinates44°51′15″N 93°14′32″W / 44.85417°N 93.24222°W / 44.85417; -93.24222Coordinates: 44°51′15″N 93°14′32″W / 44.85417°N 93.24222°W / 44.85417; -93.24222
OpeningAugust 11, 1992; 26 years ago (1992-08-11)
OwnerTriple Five Group
Technical details
Floor count4 on East and South Wings
3 on North and West Wings
Floor area2,500,000 sq ft (230,000 m2) + 5,400,000 sq ft (500,000 m2)
Design and construction
Architecture firmHGA, KKE Architects, Inc., Jerde Partnership[1]
Main contractorMelvin Simon & Associates
Triple Five Group
Other information
Number of stores500+
Number of anchors3
Parking12,287 spaces
(Two 7-story ramps and two overflow surface lots)
Website
mallofamerica.com

The Mall of America (commonly, locally known as "MOA") is a shopping mall located in Bloomington, Minnesota, United States (a suburb of the Twin Cities). It lies southeast of the junction of Interstate 494 and Minnesota State Highway 77, north of the Minnesota River, and across the Interstate from the Minneapolis–St. Paul International Airport. Opened in 1992, it is the largest mall in the United States in terms of total floor area (including Nickelodeon Universe), the fifth largest mall in North America in terms of leaseable space, and the twelfth largest in the world.

The mall is managed by the Triple Five Group (which in turn is owned by Canada's Ghermezian family, along with the West Edmonton Mall). Eighty percent of visitors to the Mall of America are from Minnesota, Wisconsin, Iowa, Nebraska, the Dakotas, Illinois, Ohio, and Canada.[2]

History[edit]

One escalator well

The mall's concept was designed by the Triple Five Group, owned by the Ghermezian brothers, who also own the largest shopping mall in North America, the West Edmonton Mall.[3][4] The Mall of America is located on the site of the former Metropolitan Stadium,[5] where the Minnesota Vikings and Minnesota Twins played[6] until the Hubert H. Humphrey Metrodome opened in 1982.[7] A plaque in the mall's amusement park commemorates the former location of home plate,[8] and one seat from Met Stadium was placed in Mall of America at the exact location it occupied in the stadium, commemorating a 520-foot (160 m) home run hit by hall-of-famer Harmon Killebrew on June 3, 1967.[9]

In 1986, the Bloomington Port Authority signed an agreement with the Ghermezian organization.[citation needed] Groundbreaking for the mall took place on June 14, 1989.[10] Organizations involved include Melvin Simon and Associates,[11] Teachers Insurance and Annuity (a.k.a. TIAA)[12] and the office of architect Jon Jerde.[13]

Mall of America opened its doors to the public on August 11, 1992.[14] Even before opening, the mall had earned several nicknames, including "The Megamall", "Sprawl of America", "Hugedale"—in reference to the four major "dale" shopping malls within the Twin Cities: Rosedale, Southdale, Ridgedale, and the now-defunct Brookdale.[citation needed]

Mall of America became the largest shopping mall in total area and largest in total store vendors in the United States when it opened. The Mall of America's 42 million annual visitors equal roughly eight times the population of the state of Minnesota. As of 2015, the mall employed over 11,000 workers year-round and 13,000 during peak seasons.[15]

Legal battle[edit]

In 2003, after a protracted six-year legal battle between Simon Property Group, the managing general partner of the property, and the Ghermezian brothers/Triple Five Group, over majority ownership of the site, a federal appeals court ruled in favor of the Ghermezians, effectively transferring control and planning authority of the mall back to the creator of the concept.[16] The dispute stemmed from a 1999 purchase of Teacher's Insurance's 27.5% equity stake by Simon Properties, giving them majority ownership. The Ghermezians claimed they were never told of the deal and sued Simon, citing fiduciary responsibility.[17] On November 3, 2006, the Ghermezians gained full control of Mall of America by spending US$1 billion.[18]

Expansions[edit]

On May 18, 2008, the Mall of America received a tax break for a proposed $2 billion expansion. The bill gave the city of Bloomington the ability to increase taxes on sales, lodging and food and beverages to finance a parking ramp at the mall. [19] On March 24, 2012, the Triple Five Group announced the start of a $200 million expansion that would build into the north parking lot of the mall. The plans called for an additional hotel and an additional 200,000 square feet (19,000 m2) of retail space.[20] The project broke ground in the fall of 2013 and began opening in stages in the summer of 2015.[21][22] In March 2014, ground was broken on the mall's north side for the $104 million, 14-story JW Marriott hotel, owned and financed by the Shakopee Mdewakanton Sioux Community.[23] In 2018, it was announced that MOA had proposed to build an indoor water park, with a cost between $150 to $200 million for the project. [24]

Architecture[edit]

Sign at a Mall of America entrance, removed in 2014 as part of the Phase II expansion
The Mall of America has three levels on its West side, pictured above.

The Mall of America has a gross area of 4,870,000 sq ft (452,000 m2) or 96.4 acres (390,000 m2), enough to fit seven Yankee Stadiums inside,[25] with 2,500,000 sq ft (230,000 m2) available as retail space.[15] The mall is nearly symmetric, with a roughly rectangular floor plan. More than 530 stores are arranged along three levels of pedestrian walkways on the sides of the rectangle, with a fourth level on the east side. Four anchor department stores are located at the corners. The mall is organized into four different zones, each of those zones had its own decorative style until a series of renovations from 2010 to 2015 led to a unified and more luxurious style, as well as to coincide with the mall's first major expansion.[26]

Despite Minnesota's cold winters, only the mall's entrances and some below ground areas are heated. Heat is allowed in through skylights above the central amusement park area. The majority of the heat is produced by lighting fixtures, other electric devices, and people in the mall.[27] In fact, even during the winter, air conditioning systems may still be in use during peak hours to ensure a comfortable shopping environment.[28] Although the common areas are unheated, the individual stores do have heating systems.[29]

Two nearly identical seven-story parking ramps on the east and west sides of the mall provide 12,287 parking spaces. Overflow parking north of the building provides an additional 1,200–1,500 spaces, and 1,407 spaces are provided by IKEA.

Tenants[edit]

Level One is the location of Nickelodeon Universe amusement park (formerly Camp Snoopy), and first level of general retail which includes Sea Life Minnesota Aquarium, Hard Rock Cafe, Lego Store, American Girl Place, Apple Store, Barnes & Noble, Fabletics, Nordstrom, Sears, Macy's, and Microsoft Store,[30] Level Two features restaurants, shopping, MOA® Moments, and the first Verizon Wireless Destination Store. Level Three has two food courts with more than 20 fast food and full service restaurants, mini-golf, shopping, and Crayola Experience. Level Four is the entertainment level with Hooters, Cantina # 1, Rick Bronson's House of Comedy, GameWorks, Dick's Last Resort, CMX Cinemas, and the first U.S. location of SMAAASH, a virtual reality sports entertainment center.

During its run as an all-encompassing entertainment and retail venue, certain aspects, particularly its bars, have come under scrutiny. In early-2000 a Mardi Gras-themed bar, Fat Tuesday, shut its doors due to indecent exposure and alcohol-related offenses.[31] On November 29, 2011, Google announced indoor maps for Mall of America along with several other places like airports, parks and public spaces.[32] On January 3, 2012, Macy's Inc. announced it would close its Bloomingdale's location at the Mall of America.[33]

The Theatres at Mall of America (Initially run by General Cinemas, bought out then rebranded by AMC Theatres,[34] and eventually operated by mall management) occupied the south side of the fourth floor through December 2016, when it closed permanently. It was replaced by Cinemex subsidiary CMX Cinemas in fall 2017.[35]

Attractions[edit]

Amusement park view from third floor

Nickelodeon Universe is an indoor theme park in the center of the mall. The park features roller coasters, among numerous other rides and attractions, and is the largest indoor theme park in the United States. Unlike many indoor amusement parks, Nickelodeon Universe has a great deal of natural foliage in and about the park, and its floor has a wide variance in height – the highest ground level in the park is 15 feet (4.6 m) above the lowest. The rides include the roller coasters SpongeBob SquarePants Rock Bottom Plunge and Avatar Airbender, and a thrill ride called BrainSurge. The latter attraction bills itself as a "rather peculiar" ride. It also has a miniature golfing section called Moose Mountain. This miniature golf course features eighteen holes and a relatively fast astroturf surface.[citation needed]

At the Sea Life Minnesota Aquarium, guests travel through a 300-foot-long (91 m) curved tunnel through 14 feet (4.3 m) of water to view over 4,500 sea creatures including sharks, turtles, stingrays, and many more.[36] Sea Life Minnesota Aquarium offers special events such as sleepovers, scuba diving, snorkeling, and birthday parties.[37][third-party source needed]

The Mall recently added Crayola Experience and FlyOver America to the list of family attractions.

Nostalgic artifacts and memorials[edit]

  • A stadium seat commemorating the longest home run at Metropolitan Stadium, hit by Minnesota Twins player Harmon Killebrew on June 3, 1967. The seat is painted red and bolted to a wall to mark the exact height and position at which the ball landed in the upper-deck seats.[38]
  • A plaque embedded in the floor of Nickelodeon Universe, marking the exact spot of home plate at Metropolitan Stadium.
    The home plate plaque in Nickelodeon Universe
    [38]
  • A plaque embedded in the floor of Nickelodeon Universe, marking the spot of the 50 yard line at Metropolitan Stadium was added in 2018.
  • United Airlines Flight 93 memorial, for those who died aboard during the September 11, 2001, attacks—the bust of Tom Burnett (who was born and raised in Bloomington) is on the west side of the first floor, next to the fountain in front of Nordstrom.[39]

Transit[edit]

In the lower level of the eastern parking ramp is the Mall of America Transit Station, the busiest transit hub in Minnesota with services to and from many destinations in the Minneapolis – St. Paul metropolitan area.

The Transit Station contains two stops on the Metro Transit network: the southern terminus of the METRO Blue Line (light rail) to Downtown Minneapolis via MSP Airport and Hiawatha Avenue (operated by Metro Transit), and the northern terminus of the METRO Red Line (BRT) to Lakeville (operated by the Minnesota Valley Transit Authority). Both agencies also operate many local bus services to the Transit Station, and many area hotels along with the Mystic Lake Casino offer free shuttles to their establishments.

The mall is not a park and ride facility, and overnight parking is banned to prevent passengers taking the train to the airport. Commuters are required to use the nearby 28th Avenue Station's parking ramp.

The Mall of America Transit Station is undergoing a study to increase efficiency and capacities, and to provide a better experience for its users.[40] Estimates for the upgrade are approximately $20 million.

Security[edit]

The Mall of America's security program is unique and in many ways the first of its kind. Michael Rozin, who used to be employed as the mall's Special Operations Security Captain, developed and implemented a behavior detection unit specifically focused on mitigating the threat of terrorism and enhancing counter-terrorism capabilities.[41] Behavior Detection Officers (BDOs) are trained extensively in Israel, each one going through at least 240 hours of training that includes communication techniques, first aid, defensive tactics, crisis intervention, terrorism awareness, and rapid response.[42] As Doug Reynolds, the Security Director at the mall, noted in a congressional testimony in 2008, BDOs are taught to "look for intent, rather than means. The objective is to focus on suspicious indicators in three categories: People, vehicles and unattended items like backpacks, shopping bags, suitcases."[43] This methodology has prepared the mall for a variety of threats, both from terrorists and everyday criminals.

In 2010, it was noted that mall security officials were instructed to question or detain individuals exhibiting what they deemed "suspicious behavior". Signs of suspicious behavior included photographing air-conditioning ducts, or signs that a shopper was hiding something.[44] At the time, some officials within the Bloomington Police Department worried that the mall's security methods may infringe on rights. [45]

In 2011, NPR's All Things Considered and Morning Edition and PBS's Newshour both aired programs documenting security abuses by the mall's security personnel.[46] On December 31, 2013, members from the First Nations protest movement Idle No More attempted to repeat a successful Native-American round dance held at the mall in 2012,[47] but failed after being stopped by mall security. Organizers of the dance, Patricia Shepard and Reyna Crow from Duluth were arrested on site for trespassing.[48]

In February 2015, the Al-Shabaab militant group also released a propaganda video calling for attacks on the Mall of America and other Western shopping centers.[49] Although the group had never launched attacks in North America,[50] security at the mall was tightened in response and Homeland Security issued a one-day alert to shoppers to remain vigilant.[49]

MOA as a protest site[edit]

On December 21, 2014, thousands of protesters attended an unauthorized demonstration organized by Black Lives Matter in the mall's rotunda. The demonstration was in response to the Michael Brown fatal shooting in Ferguson, Missouri, and the then recent jury decision not to prosecute the white officer in that case, as well as the death of Eric Garner of New York. In response to the demonstration, the Mall of America closed the areas of the mall around the rotunda.[51] Police arrested 25 demonstrators.[52] The Bloomington City Attorney, Sandra Johnson, pursued charges against the organizers, [53] and the city is sought compensatory damages from some of the organizers for out-of-pocket costs the city incurred while paying overtime for additional security. In response to these charges, demonstrators have called for a boycott of the mall.[54]

Plans for another Black Lives Matter demonstration at the Mall of America on December 23, 2015 prompted mall officials to file a restraining order against the movement's activists.[55] Eight individual activists were sued in Hennepin County District Court.[56] The mall's lawsuit would prohibit the defendants from demonstrating and require them to delete all of their posts to social media pertaining to the demonstration. The lawsuit additionally asked that the court jail Black Lives Matter activists unless they publicly announce that the demonstration is cancelled on their social media accounts. The American Civil Liberties Union of Minnesota called the mall's lawsuit an "improper prior restraint on speech" and an unconstitutional overreach.[57][58]

Amusement park and other features[edit]

Usage in media[edit]

The Mall of America was used as a filming location for various movies and television shows,[59] including:

See also[edit]

References[edit]

  1. ^ "The Mall of America". Translucency.com. Retrieved December 20, 2011.
  2. ^ Sandra Larriva and Gabe Weisert (April 25, 2007). "Most Visited Tourist Attractions". Forbes Traveler. Archived from the original on July 31, 2009.
  3. ^ Mower, Lawrence. "Labor union launches ads targeting Gwen Graham over the American Dream mega-mall". Tampa Bay Times. Retrieved 2018-08-17.
  4. ^ Berfield, Susan (15 December 2016). "How Not to Build a Supermall: $5 Billion, 5 Governors, 3 Developers, and 15 Years".
  5. ^ "Photos: Some images of the Mall of America since its opening in 1992". La Crosse Tribune. Retrieved 2018-08-17.
  6. ^ "Sid Hartman, supporter of stadium building through the decades, seeing a Super Bowl dream fulfilled". Star Tribune. Retrieved 2018-08-17.
  7. ^ "U.S. Bank Stadium ready for Super Bowl closeup". USA TODAY. Retrieved 2018-08-17.
  8. ^ "Best Unique Things At Mall Of America". 2010-11-06. Retrieved 2018-08-17.
  9. ^ "50 years ago today, Harmon Killebrew hit his longest home run". Twin Cities. 2011-05-16. Retrieved 2018-08-17.
  10. ^ "Flashback Friday: Mall of America Opened its Doors 25 Years Ago". KSTP. Retrieved 2018-08-17.
  11. ^ "Melvin Simon, 82, Dies; Commercial Real Estate Magnate Co-Owned Indiana Pacers". 2009-09-20. ISSN 0190-8286. Retrieved 2018-08-17.
  12. ^ Ackman, Dan. "Mall Of America Goes To Canadians". Forbes. Retrieved 2018-08-17.
  13. ^ "Uptown home invasion suspect son of prominent architect Jon Jerde". NOLA.com. Retrieved 2018-08-17.
  14. ^ Karlen, Neal. "The Mall That Ate Minnesota". Retrieved 2018-08-17.
  15. ^ a b "Facts - Mall of America". Mall of America. Retrieved 2015-03-18.
  16. ^ "Brothers win back control of megamall; Simon Property will contest a ruling that transfers majority ownership". Star Tribune. September 12, 2003.
  17. ^ Ackman, Dan. "Mall Of America Goes To Canadians". Forbes. Retrieved 2018-08-17.
  18. ^ Black, Sam (November 3, 2006). "Ghermezians take sole control of Mall of America in $1B deal". Minneapolis / St. Paul Business Journal.
  19. ^ "Capitol budget deal beats the clock". Twin Cities. 2008-05-18. Retrieved 2018-08-17.
  20. ^ Webbtwebb, Tom. "Mall of America plans $200 million expansion". TwinCities.com. Retrieved July 24, 2012.
  21. ^ "Mall of America's $325 million addition will open in stages". Star Tribune. Retrieved 2018-08-17.
  22. ^ Vomhof, John (18 April 2013). "Mall of America moves ahead with $225M expansion (Updated rendering)".
  23. ^ 'Ground' broken on $325 million Mall of America expansion. Retrieved March 21, 2014.
  24. ^ "Mall Of America Proposes Huge Indoor Water Park". 2018-03-08. Retrieved 2018-08-17.
  25. ^ [1] Citation of fitting "seven Yankee Stadiums" inside the retail space of MOA, listed in the City of Bloomington, MN Web site. Retrieved January 22, 2012.
  26. ^ "Mall of America' giant makeover ditches 90's in bid to stay hip". Startribune.com. Star Tribune. Retrieved 5 December 2016.
  27. ^ Elmasry, Faiza (October 10, 2006). "America's Largest Mall Offers More than Shopping". Voice of America. Archived from the original on November 14, 2006.
  28. ^ Schapiro, Rose (November 29, 2007). "Road Trip to the Mall of America". Chicago Weekly. Archived from the original on November 22, 2010. Retrieved December 10, 2012.
  29. ^ WCCO – TV (January 25, 2008). "Heating Costs". Archived from the original on January 21, 2010.
  30. ^ "MALL OF AMERICA® DIRECTORY MAP". Retrieved December 30, 2014.
  31. ^ "STATE OF MINNESOTA OFFICE OF ADMINISTRATIVE HEARINGS FOR THE BLOOMINGTON CITY COUNCIL" (PDF). July 14, 2000. Archived from the original (PDF) on March 20, 2014.
  32. ^ "A new frontier for Google Maps". Google. 2011.
  33. ^ "Bloomingdale's at Mall of America closing; space to be divided". Twin Cities. 2012-01-03. Retrieved 2017-11-17.
  34. ^ DiCarlo, Lisa. "AMC To Acquire General Cinema". Forbes. Retrieved 2017-12-07.
  35. ^ Kumar, Kavita. "Shuttered Mall of America movie theaters will reopen with gourmet food, cocktails". Star Tribune. StarTribune. Retrieved 29 January 2017.
  36. ^ "*Official* SEA LIFE Minnesota". Sharky.tv. Archived from the original on February 9, 2010. Retrieved December 20, 2011.
  37. ^ "*Official* SEA LIFE Minnesota". Sharky.tv. Archived from the original on November 29, 2010. Retrieved December 20, 2011.
  38. ^ a b "Baseball at the Mall". Dusty Lens. March 11, 2008.
  39. ^ Merullo, Roland (May 13, 2006). "Who Financed 9/11?". Reader's Digest Australia. Archived from the original on July 25, 2008.
  40. ^ "Mall of America Transit Station" (PDF). Senate.MN. Minnesota Senate. Retrieved 4 November 2016.
  41. ^ "RSC Team - Security Subject Matter Experts". Archived from the original on 2015-10-06. Retrieved 2015-10-04.
  42. ^ "Inside the Anti-Terror Task Force at the Mall of America". Foreign Policy. Retrieved 2015-10-04.
  43. ^ Committee on Homeland Security House of Representatives One Hundred Tenth Congress (July 9, 2008). "The Challenge of Protecting Mass Gatherings in a Post-9/11 World". US Government Printing Office. Committee on Homeland Security. Archived from the original on January 13, 2012. Retrieved October 4, 2015.
  44. ^ G.W. SCHULZ, DANIEL ZWERDLING and ANDREW BECKER (September 11, 2011). "They're watching at the Mall of America". Star Tribune. Retrieved January 8, 2015.
  45. ^ "The shadow of suspicion falls in the Mall of America". Salon. September 7, 2011.
  46. ^ "Under Suspicion at the Mall of America". NPR. September 7, 2011.
  47. ^ Rupar, Aaron. "Idle No More flash dance brings more than 1,000 protesters to Mall of America". CityPages. Archived from the original on 22 February 2015. Retrieved 22 February 2015.
  48. ^ KBJR News. ""Idle No More" Round Dance attempt ends in arrests at Mall of America". Northland Newsletter. Archived from the original on 4 January 2014. Retrieved 22 February 2015.
  49. ^ a b "'Be particularly careful' today, U.S. homeland security chief tells MOA visitors". Star Truibune. 22 February 2015. Retrieved 22 February 2015.
  50. ^ "No "imminent threat" to West Edmonton Mall visitors, RCMP says". Edmonton Journal. 22 February 2015. Archived from the original on 24 February 2015. Retrieved 22 February 2015.
  51. ^ The Associated Press. "Chanting 'Black Lives Matter,' Protesters Shut Down Part of Mall of America". The New York Times. Retrieved 21 March 2015.
  52. ^ Ben Brumfield (December 21, 2014). "'Black Lives Matter' protesters storm mall". CNN. Retrieved January 9, 2015.
  53. ^ LIBOR JANY (December 24, 2014). "Bloomington seeks charges against Mall of America protesters". Star Tribune. Retrieved January 9, 2015.
  54. ^ Brandt Williams (March 10, 2015). "Mall of America demonstrators plead not guilty to charges". MPR News. Retrieved March 21, 2015.
  55. ^ Moyer, Justin Wm. (December 22, 2015). "Mall of America sues to stop planned Dec. 23 protest by Black Lives Matter". The Washington Post.
  56. ^ "Black Lives Matter Minneapolis: 8 Activists Sued By MOA". CBS Minnesota. December 21, 2015.
  57. ^ Rietmulder, Michael (December 22, 2015). "Mall of America wants restraining order against Black Lives Matter protest". City Pages.
  58. ^ Feshir, Riham; Collins, Jon; Cox, Peter (December 21, 2015). "Black Lives Matter vows MOA protest; judge weighs restraining order". MPR News.
  59. ^ "MOA® Moments: Behind the Screens". Retrieved October 13, 2017.
  60. ^ WCW Monday Nitro#First episode
  61. ^ Wakeman, Travis. "WWE Turning Point: Analyzing Historical Impact of First Episode of WCW Nitro". Bleacher Report. Retrieved 2018-08-17.
  62. ^ Vomhof Jr., John (March 21, 2010). "Mall of America seeks more roles in reality shows after 'Mall Cops' success". Minneapolis / St. Paul Business Journal.

External links[edit]