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Revision as of 00:27, 16 April 2008

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KGBT-TV, or Action 4, is a CBS affiliate located in Harlingen, Texas. Its market includes the greater Rio Grande Valley metropolitan area. KGBT is currently owned by Barrington Broadcasting Company. Its transmitter is located in Cameron County, Texas. Both the analog and digital channel are available on Time Warner Cable on channels 4 and 865 respectively. KGBT's own local 24-hour weather channel is also available on Time Warner Cable digital channel 366.

Station history

The history behind what is now KGBT dates back to the mid 20th century. The station originally began as KGBT Radio, owned then by the Harbenito Broadcasting Company. It opened in 1941 as KGBS, an independent radio station of 250 watts and a staff of eleven people. KGBT became an affiliate of the CBS in January 1944, becoming the first CBS radio affiliate in lower South Texas. KGBT's TV offshoot signed on in 1953, and has always been a CBS affiliate.

Transition to Barrington ownership

During the mid-1990s, KGBT was owned by the Draper Holdings Business Trust, who also owns WBOC-TV in Salisbury, Maryland. In 1998, Draper sold KGBT to Cosmos Broadcasting, the broadcasting division of The Liberty Corporation. Cosmos came directly under the Liberty banner in 2001 when Liberty sold off its insurance business. Liberty merged with Raycom Media in 2006. In August of that year, KGBT was sold again to Barrington Broadcasting, who currently owns the station today.

Action 4 News

  • Action 4 News Sunrise - Monday through Friday at 6 a.m.
  • Action 4 News Midday - Monday through Friday at Noon
  • Action 4 News at 5 - Monday through Friday at 5 p.m.
  • Action 4 News at 6 - Monday through Friday at 6 p.m.
  • Action 4 News at 10 - Monday through Friday at 10 p.m.
  • Action 4 News Weekend - Saturday at 6 p.m. & 10 p.m. and Sunday at 5:30 p.m. & 10 p.m.

Action 4 News Team

Anchors

  • Martha Benevides - Weekdays at 6 p.m. & 10 p.m./Action 4 Lists Reporter
  • Ryan Wolf - Weekdays at 6 p.m & 10 p.m./Food 4 Thought & Streets of Speed Reporter
  • Marcy Martinez - Weekdays at 5 p.m./Reporter/Pothole Patrol
  • Lacie Lowry - Weekdays on Sunrise
  • Janine Reyes - Weekends

Reporters

  • Ray Pedraza
  • Victor Castillo
  • Denisse Cantu
  • Janine Reyes

24/7 Weather Team

  • Chief meteorologist Bryan Hale - Weekdays at 5 p.m., 6 p.m. & 10 p.m.
  • Veteran forecaster Larry James - Weekdays on Sunrise & Midday
  • Romeo Cantu - Weekdays on Sunrise, Weekends
  • Denisse Cantu - Weekends

Sports

  • Sports Director Clay Williams - Weekdays at 6 p.m. & 10 p.m.
  • Darren Haynes - Weekends/Sports Reporter
  • Scout the Action 4 Eagle - Official Mascot

Station Presentation

Newscast Titles

  • NewsCenter 4 (1970's-1992)
  • News 4 (1992-1997)
  • Team 4 News (1997-2003)
  • Action 4 News (2003-present)

24/7 Weather Lab

KGBT-TV was the first, and still remains the only, news station in the metropolitan area with its own live weather radar, named "Live Super Doppler". KGBT uses this as a marketing ploy to attract a bigger audience, as its radar can accurately predict when severe weather will strike with accuracy to the minute.

KGBT-TV also broadcasts a 24-hour weather station to TimeWarner customers under channel 366 (digital cable only), showing off its live doppler radar as well as updated local forecasts. This feature is very similar to those adopted in most major markets, such as News 8 Austin's doppler radar channel available to Austin Time Warner customers.

Sports Extra

During the fall, Sports Extra is an extended Sports segment that airs Fridays and Sundays following Action 4 News at 10 p.m. in place of the regular sports segment and are known as "Friday Sports Extra" and "Sunday Sports Extra respectively". The Friday edition's main focus is the local high school football games played that night and on occasion the previous Thursday. Clay Wiliams provides scores and highlighs from the studio while Jon Castagnino travels the Valley, along with the newly created Scout the Action 4 Eagle mascot, to bring live post-game coverage of Action 4's Game of the Week.

The Sunday edition provides highlights of additional High School matches played the previous Saturday as well looks at the highlights of Texas college and professional sports from the weekend. The Sunday edition generally features a panel of local sports writers and sports talk radio personalities to break down the following week's High School Football games and provide picks and predictions. This effectively makes the Sunday edition more of a Sports Talk Show than a highlight show.

Prior to the start of the High School Football Season, KGBT produces the "Action 4 Sports: Countdown to Kickoff". The hour long special briefly previews each team in the Valley and their respective Districts. Clay, Jon then make their predictions for Playoff teams from each District.

Digital television

The station's digital channel is multiplexed:

Digital channels
Channel Programming
4.1 / 31.1 Main KGBT programming; CBS HD
4.2 / 31.2 KGBT 24-7 Weather
4.3 / 31.3 Main KGBT programming; CBS Standard Definition
4.4 / 31.4 ABC Family

Like many other HD channels on the local Time Warner Cable system, KGBT-DT can be picked up on basic cable by connecting the cable directly into an HDTV with a built-in ATSC tuner, channel 116.1

Specialty programming

KGBT produces annual telethons to benefit children's hospitals, as well as the annual Jerry Lewis MDA Telethon.

Template:Barrington Broadcasting