Prada: Difference between revisions
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===Runway shows=== |
===Runway shows=== |
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Prada, along with fellow fashion houses [[Calvin Klein]] and [[Gucci]], is known for its practice of casting new models to walk exclusively in their runway shows. Usually, one of the models chosen as an exclusive will be selected to open the Prada show. An exclusive or opening spot in a Prada show is among the most coveted bookings in the modeling world, since it usually leads to greater success in future seasons, as well as in the campaign/editorial field. Previous Prada exclusives and openers who have gone on to enjoy success in the fashion world include [[Daria Werbowy]], [[Gemma Ward]], [[Suvi Koponen]] and [[Sasha Pivovarova]], who went on to appear in Prada's ad campaigns for six consecutive seasons after opening the Prada Fall 2005 runway show. |
Prada, along with fellow fashion houses [[Calvin Klein]] and [[Gucci]], is known for its practice of casting new models to walk exclusively in their runway shows. Usually, one of the models chosen as an exclusive will be selected to open the Prada show. An exclusive or opening spot in a Prada show is among the most coveted bookings in the modeling world, since it usually leads to greater success in future seasons, as well as in the campaign/editorial field. Previous Prada exclusives and openers who have gone on to enjoy success in the fashion world include [[Daria Werbowy]], [[Gemma Ward]], [[Suvi Koponen]] and [[Sasha Pivovarova]], who went on to appear in Prada's ad campaigns for six consecutive seasons after opening the Prada Fall 2005 runway show. |
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'''Ad Campaigns: |
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'Prada Spring Summer 2009 by Steven Meisel''' |
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Ad Campaign: Prada |
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Season: S/S 09 |
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Models: Nimue Smit, Giedre Dukauskaite, Sigrid Agren, Toni Garrn, Katrin Thormann, Viktoriya Sosonkina and Ymre Stiekema |
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Photography by Steven Meisel |
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Website: www.prada.com |
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First photo released from the upcoming Prada spring summer campaign shot by one of the top fashion photographers Steven Meisel, who just recently shot a Louis Vuitton campaign featuring iconic superstar, Madonna. |
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===Prada boutiques and megastore=== |
===Prada boutiques and megastore=== |
Revision as of 06:58, 9 January 2009
Company type | Privately held |
---|---|
Industry | Fashion |
Founded | 1992 |
Founder | Mario Prada |
Headquarters | , |
Number of locations | Worldwide boutiques |
Key people | Miuccia Prada, Head Designer Patrizio Bertelli, CEO Vincenzo Prada, SVP & COO Randy Kabat, SVP & CCO Donatello Galli, CFO |
Products | Luxury goods |
Website | www.prada.com www.pradaparfums.com www.prada.us |
Prada, S.p.A. is an Italian fashion label specializing in luxury goods for men and women (ready-to-wear, leather accessories, shoes, and luggage). Prada is considered one of the most influential clothing designers in the fashion industry. The label is synonymous with opulence and quality, and is widely regarded as a status symbol.[1] Like numerous other luxury brands, Prada battles against counterfeiting and ensures authenticity only from its official boutiques (found globally) and online store.
First opened as a leathergoods shop in Milan in 1992, the Prada label was taken in by designer Miuccia Prada in 1999 and transformed into the luxury goods, fashion house recognized today.
Competition for Prada includes, but is not limited to, the following luxury high-fashion houses: Christian Dior, Chanel, Dolce & Gabbana, Giorgio Armani, Gucci. [2]
Operations today
Runway shows
Prada, along with fellow fashion houses Calvin Klein and Gucci, is known for its practice of casting new models to walk exclusively in their runway shows. Usually, one of the models chosen as an exclusive will be selected to open the Prada show. An exclusive or opening spot in a Prada show is among the most coveted bookings in the modeling world, since it usually leads to greater success in future seasons, as well as in the campaign/editorial field. Previous Prada exclusives and openers who have gone on to enjoy success in the fashion world include Daria Werbowy, Gemma Ward, Suvi Koponen and Sasha Pivovarova, who went on to appear in Prada's ad campaigns for six consecutive seasons after opening the Prada Fall 2005 runway show.
Prada boutiques and megastore
Prada has commissioned architects, most notably Rem Koolhaas and Herzog & de Meuron, to design flagship stores in various locations.
In 2005, near the West Texas towns of Valentine and Marfa, a pair of Scandinavian artists, Michael Elmgreen and Ingar Dragset, unveiled Prada Marfa, a sculpture masquerading as a Prada mini-boutique. Located along an isolated stretch of U.S. Highway 90, the 15 by 25-foot adobe and stucco building was partially funded by the Prada Foundation and realized with the assistance of American architects Ronald Rael and Virginia San Fratello. To the dismay of potential shoppers the doors are sealed shut. A duplex megastore will be opened in Kuala Lumpur this year.
The Americas:
- New York in SoHo (First American epicenter), on Fifth Avenue (alongside Abercrombie & Fitch, Chanel, and Fendi) and Madison Avenue.
- Beverly Hills: Second American epicenter
- Chicago
- San Francisco
- Bal Harbour
- Las Vegas
- Ala Moana Center
- Waikiki
- Aspen
- Manhasset, NY
- Canada
- Brasil
- Milan: European epicenter
- Rome
- Firenze
- Capri'
- Venezia
- Napoli
- Forte dei Marmi'
- London (Sloane Street, Old Bond Street, Heathrow Airport)
- Paris (Avenue Montaigne, Printemps, Rue de Grenelle)
- Monaco (Montecarlo Donna, Montecarlo Uomo)
- Athens
- Vienna
- Düsseldorf
- Frankfurt
- Hamburg
- Munich
- Berlin
- Madrid
Asia:
- Tokyo: Asian Epicenter - many outlets
- Kuala Lumpur {Pavilion KL, Jalan Bukit Bintang, Suria KLCC}
- Singapore: several outlets including at Palais Renaissance
- Bangkok, Thailand
- China: 7 Stores
- Sydney, New South Wales (Martin Place) (Flagship)
- Melbourne, Victoria (Crown Casino, Collins Street (Opening November 2008))
- Surfers Paradise, Queensland
- Cairns, Queensland
- Perth, Western Australia (Opening Early 2009)
- Auckland (DFS Galleria, Customs House)
LG Prada Cell phone
In May 2007, Prada joined forces with cell phone maker LG Electronics to create the LG Prada (KE850) phone. It retails for $800. This phone has yet to be released in North America.
Prada in culture
- The Devil Wears Prada is a 2003 novel about an arrogant, vanity-ridden boss who is the renowned editor-in-chief of Runway (a fictional version of Vogue) and wears designer clothes, such as Prada and Hermès.
- The Devil Wears Prada is a film adaptation of the novel. It stars Meryl Streep and Anne Hathaway.
- An American metalcore band also took the name The Devil Wears Prada.
References
- ^ "lifeinitaly". Life in Italy. Retrieved 2008-06-02.
{{cite web}}
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suggested) (help) - ^ "findinduniverse". Funding Universe. Retrieved 2008-06-02.