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==External links==
==External links==
* [http://www.fark.com/2007/book/chapter1.shtml First chapter of the book (sample)]
* [http://www.fark.com/2007/book/chapter1.shtml First chapter of the book (sample)]
* [http://www.amazon.com/dp/B000Z4K3TE Amazon: ''It's Not News, It's Fark''] by Drew Curtis


==References==
==References==

Revision as of 18:38, 25 January 2009

It's Not News, It's Fark: How Mass Media Tries to Pass Off Crap as News
AuthorDrew Curtis
LanguageEnglish
SubjectMass Media
GenreNon-fiction
PublisherGotham Books
Publication date
May 2007
Publication placeUnited States
Pages278 pp
ISBNISBN 978159240366 Parameter error in {{ISBNT}}: invalid character

It's Not News, It's Fark: How Mass Media Tries to Pass off Crap as News is the first book by Fark.com founder Drew Curtis[1]. It is a critical look at the Mass Media industry and the go-to stories used when there is a lack of hard news to report.

Background

Curtis' site Fark.com is one of the 100 largest English speaking sites[2] receiving over 2,000 submissions a day and over 4 million unique visitors per month[3], often from the news sources themselves[4][5]. It is generally seen as the destination for strange news stories[6][7]. In the introduction to his book, Curtis noted that running Fark caused him to notice specific patterns within the mass media.[8]

Overview

The book is divided into eight sections, each dealing with a different pattern exhibited by the media industry. Within each section are several specific news stories exemplifying that pattern. At the end of each example, Curtis also lists humorous comments from the original Fark.com discussion thread which covered the news story. The topics are:

  • Media Fearmongering contains news stories used to scare the audience. Examples are the San Andreas Fault, terrorists, and the Avian Flu.
  • Unpaid Placement Masquerading as Actual Article is about news stories which, either intentionally or unintentionally, advertise a product or organization. An example is an article indicating that 90 percent of the ocean's large fish are extinct -- an unconfirmed statistic written by an author promoting a book about damage to the environment.
  • Headline Contradicted by Actual Article are news stories which have misleading or contradictory headlines. An example is an article run by the Detroit Free Press titled "Asian Vehicles Rank Low in Survey" which later contained the statistic that 29 of the 31 cars that earned a top reliability rating were Japanese.
  • Equal Time for Nutjobs is about articles published just to give an opposite side to a story, even if that opposite side has been proven false. Examples are the 9/11 conspiracy and the site of Noah's Ark.
  • The Out-of-Context Celebrity Comment relates to articles which give a disproportionate amount of attention to a comment made by a celebrity. Examples are Brad Pitt's position on stem cell research or the Dixie Chicks' position on the Iraq War.
  • Seasonal Articles focuses on recurring articles published the same time every year. An example is AAA reports related to increases in traffic during the Christmas holidays.
  • Media Fatigue refers to stories examined and exhausted past their relevance. Examples include 9/11 and the Janet Jackson Super Bowl XXXVIII halftime show controversy.
  • Lesser Media Space Fillers are non-categorical articles which consistently reappear. Examples include the coverage of missing people and hurricanes.

Reviews and Press

The book peaked at #12 on Amazon.com's non-fiction bestseller list[9]. It was reviewed positively by Stephen King, Dave Barry, and Chez Pazienza -- a CNN producer.[10][11] Despite its success, Slate.com reviewer Jack Shafer noted that it received "scant attention" from the mainstream press, noting that the Tucson Citizen was the largest American newspaper to review it[12]. Shafer implied that the book's criticism of mainstream media and acerbic tone may have been responsible.[12] However, the book was more widely recognized in broadcasting, with profiles in NPR, Fox News, and G4TV[13][14]. The book was later released in paperback[15].

See also

References

  1. ^ Curtis, Drew (2007). It's Not News, It's Fark: How Mass Media Tries to Pass Off Crap as News. Gotham Books. ISBN 978159240366. {{cite book}}: Check |isbn= value: length (help)
  2. ^ Drew Curtis on Vator TV
  3. ^ Interview w/ Drew Curtis
  4. ^ Fark.com: Lynn Cullen Show
  5. ^ Takahashi, Dean. "Takahashi: Three who had the right idea at the right time." San Jose Mercury News. January 2, 2008. Retrieved on January 14, 2008.
  6. ^ Alexa.com rank for Fark 1,933
  7. ^ Smiley Pete: What the Fark?
  8. ^ Curtis, Drew (2007). It's Not News, It's Fark: How Mass Media Tries to Pass Off Crap as News. Gotham Books. ISBN 978159240366. {{cite book}}: Check |isbn= value: length (help)
  9. ^ Bio: Drew Curtis for Leigh Speakers Bureau
  10. ^ Cover of It's Not News, It's Fark UK edition
  11. ^ Fark.comINNIF page
  12. ^ a b Shafer, Jack (October 4, 2007). "Fark Founder Flattens Fourth Estate". Slate.com. Retrieved 2008-06-06. "For all its insight, Curtis' book has gotten scant attention from the mainstream press."
  13. ^ "Fark.com: Making Money Off of Goofy News". NPR. May 7, 2007. Retrieved 2008-06-06.
  14. ^ G4TV w/ Drew Curtis
  15. ^ Amazon: It's Not News, It's Fark: How Mass Media Tries to Pass Off Crap As News (Paperback) Publisher: Gotham; Reprint edition (May 29, 2008)