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Even though Quesada's policy of complete and well-presented trade paperbacks was one of the central pillars that brought Marvel back from the brink of bankruptcy following the disastrous years of the late 1990s, critics charge that trade paperbacks cannibalize monthly comic book sales, because readers may opt to forego monthly series in order to wait for the cheaper collections, not realizing that monthly sales are an indicator to publishers of interest in such collections.<ref>[http://peterdavid.malibulist.com/archives/000870.html [[Peter David|David, Peter]]; "WHAT'CHA WANNA KNOW?", October 21, 2003; Writer Peter David expressed this sentiment in a question-and-answer thread on his blog, in response to an October 21, 2003 5:45 a.m. post.]</ref>
Even though Quesada's policy of complete and well-presented trade paperbacks was one of the central pillars that brought Marvel back from the brink of bankruptcy following the disastrous years of the late 1990s, critics charge that trade paperbacks cannibalize monthly comic book sales, because readers may opt to forego monthly series in order to wait for the cheaper collections, not realizing that monthly sales are an indicator to publishers of interest in such collections.<ref>[http://peterdavid.malibulist.com/archives/000870.html [[Peter David|David, Peter]]; "WHAT'CHA WANNA KNOW?", October 21, 2003; Writer Peter David expressed this sentiment in a question-and-answer thread on his blog, in response to an October 21, 2003 5:45 a.m. post.]</ref>


When confronted with a backlash by some fans due to his decision to dictate a controversial [[retcon]] of Peter Parker's marriage to [[Mary Jane Watson-Parker]] in the "[[Spider-Man: One More Day|One More Day]]" storyline, Quesada participated in a series of interviews on the subject to address the issue of the marriage, comparing it to real life marriages. He also promoted and praised the [[MC2]] title ''[[Spider-Girl]]'' for continuing to provide fans with a stable marriage and an expanded family<ref>[http://www.comicbookresources.com/?page=article&id=12246; Interview 3 of 5 at CBR.]</ref>, although that title has since been canceled by Marvel.
When confronted with a backlash by some fans due to his decision to dictate a controversial [[retcon]] of Peter Parker's marriage to [[Mary Jane Watson-Parker]] in the "[[Spider-Man: One More Day|One More Day]]" storyline, Quesada participated in a series of interviews on the subject to address the issue of the marriage, comparing it to real life marriages. He also promoted and praised the [[MC2]] title ''[[Spider-Girl]]'' for continuing to provide fans with a stable marriage and an expanded family<ref>[http://www.comicbookresources.com/?page=article&id=12246; Interview 3 of 5 at CBR.]</ref>, although that title has since been canceled (and ressurected again) by Marvel.


==Bibliography==
==Bibliography==

Revision as of 00:23, 22 February 2009

Joe Quesada
Quesada at Comic-Con NYC 2008.
Photo by Alex Erde.
NationalityAmerican
Area(s)Penciller, Writer, Editor

Joseph "Joe" Quesada (born December 1, 1962), is an American comic book editor, writer and artist. He is currently the editor-in-chief of Marvel Comics.

Writer and artist

File:Ninjak03.jpg
The Mucha-inspired cover to Ninjak #3 (Apr 1994).

Quesada was born in New York City to Cuban-born parents. He studied at the School of Visual Arts, where he received a BFA in illustration in 1984. He started out as an artist in the early 1990s. His first widely distributed works were for Valiant Comics where he penciled and plotted Ninjak, X-O Manowar, and others. His art was heavily influenced by Japanese manga, evidenced by large, watery eyes, long, flowing hair, and unnatural body proportions. Several of his page compositions reflect the art nouveau style of Alphonse Mucha. Later, he formed his own publishing company, Event Comics, and created Ash, a firefighter with superpowers.

In 1998, Event Comics was contracted to do several books for Marvel Comics, dubbed Marvel Knights. As editor of Marvel Knights, Quesada encouraged experimentation and used his contacts in the indie comics world to bring in new creators such as David W. Mack, Mike Oeming, Brian Michael Bendis, Garth Ennis, and Steve Dillon. Quesada also illustrated a well-received Daredevil story written by cult film director Kevin Smith. Joe Quesada became editor-in-chief of Marvel Comics in 2000. He also sits on the executive board of comic book charity The Hero Initiative.

Editor-in-chief of Marvel Comics

Joe Quesada is best-known as the editor-in-chief of Marvel Comics. He succeeded to this position in 2000, following Bob Harras's departure from the company. Joe Quesada is the first Hispanic editor-in-chief of Marvel Comics. As editor-in-chief of one of the two largest publishers in the comic book business, he holds a great deal of influence over the direction of the American comic book industry.

Quesada became Editor-in-chief at the same time that Bill Jemas succeeded to the presidency of the company. The relationship culminated in the establishment of the Ultimate line of Marvel titles, which were aimed at teenagers, took place outside of the restrictive continuity of the Marvel Universe. Jemas separated from the company after some time.

File:Houseofm1.jpg
House of M #1 variant cover art by Joe Quesada & Danny Miki.

Quesada, however, was retained as editor-in-chief after Jemas's departure. With Avi Arad heading up Marvel's licensing division, Quesada focused on hiring new people and matching them with compatible titles, characters, and other creators. Examples of this among writers include J. Michael Straczynski on Amazing Spider-Man, Mark Waid on Fantastic Four and Brian Michael Bendis on Ultimate Spider-Man, Daredevil, and Avengers. His tenure has seen many worn-out titles rise once again to prominence in the sales charts, due to creative team changes, changes in creative and editorial direction, and relaunches, the most successful as of August 2006 being New Avengers.

Quesada imposed a moratorium on the comic-book practice of creatively bringing back a character thought to be dead. In an interview on January 28th, 2008, Quesada explained his thoughts behind this policy.[1] He also banned the use of editorial footnotes in comic books early in his tenure, though like the case with comic book deaths, this ban has since become relaxed.

Quesada has also banned Marvel characters from smoking, including Wolverine, Gambit, The Thing, J. Jonah Jameson and Nick Fury. This stems from his own father's death from lung cancer and his feeling that these characters, whom kids look up to, should not be seen smoking.[2]

Joe Quesada's predecessor as Marvel editor in chief, Bob Harras, canceled and restarted all of Marvel's titles that were not either X-Men-related or at fewer than 100 issues already. This was an effort to shore up sagging sales with a new #1 issue for each of Marvel's popular titles, issued at a time shortly after the bust of the comic book collecting industry, and when Marvel was in the throes of bankruptcy. Quesada reversed this policy first by showing the "old", combined issue numbers beside the "new" numbers on covers (the difference between the two issue numbers shown on the cover would always be the number of issues that the series had before Harras restarted it), and then definitively restoring the "old" numbers for Fantastic Four, Amazing Spider-Man and Avengers when they each passed the 500 mark.[3]

Joe Quesada has been involved in the creation of three successful imprints:

Under Joe Quesada's guidance, Marvel Comics became an aggressive publisher of trade paperbacks, changing Marvel's marketing of them from a quiet aftermarket to a primary means of content delivery. Before Quesada's time, Marvel comic book collections were sporadic, releasing only tried-and-true stories from ages past and presented in such a manner to hide that they were ever monthly comics, without any clear indication of the individual titles or issue numbers. Under Quesada, Marvel publishes more trade paperbacks as an alternative to the monthly series they reprint, getting comic book collections into mainstream bookstores as well as specialty comics shops, often releasing weeks after the final collected issue, and as complete as the monthly issues, covering every issue of popular titles and released with volume numbers on the spine. This allows greater ease for casual readers to collect.

Even though Quesada's policy of complete and well-presented trade paperbacks was one of the central pillars that brought Marvel back from the brink of bankruptcy following the disastrous years of the late 1990s, critics charge that trade paperbacks cannibalize monthly comic book sales, because readers may opt to forego monthly series in order to wait for the cheaper collections, not realizing that monthly sales are an indicator to publishers of interest in such collections.[4]

When confronted with a backlash by some fans due to his decision to dictate a controversial retcon of Peter Parker's marriage to Mary Jane Watson-Parker in the "One More Day" storyline, Quesada participated in a series of interviews on the subject to address the issue of the marriage, comparing it to real life marriages. He also promoted and praised the MC2 title Spider-Girl for continuing to provide fans with a stable marriage and an expanded family[5], although that title has since been canceled (and ressurected again) by Marvel.

Bibliography

File:Xomanowar0.jpg
The two page cover for X-O Manowar#0 by Joe Quesada and Jimmy Palmiotti.

Joe Quesada's art has been featured in:

With writer Dennis O'Neil, he co-created Azrael

Quesada's writing has been featured in:

His talents were also called upon in the Kevin Smith film Mallrats where he is credited as an artist for the opening sequence featuring fictional comic covers.

References

  1. ^ http://www.comicbookresources.com/?page=article&id=12395; explained in an interview at CBR.
  2. ^ In the miniseries NYX, written by Quesada, the protagonist, Kiden, does smoke.
  3. ^ In the case of Avengers, this was short-lived; at writer Brian Michael Bendis's request, the book was later restarted as New Avengers
  4. ^ David, Peter; "WHAT'CHA WANNA KNOW?", October 21, 2003; Writer Peter David expressed this sentiment in a question-and-answer thread on his blog, in response to an October 21, 2003 5:45 a.m. post.
  5. ^ Interview 3 of 5 at CBR.
Preceded by Marvel Comics Editor-in-Chief
2000–present 		Succeeded by
incumbent
Preceded by Iron Man writer
2000
(with Frank Tieri in late 2000) 		Succeeded by
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