District 9: Difference between revisions
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==Plot== |
==Plot== |
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''District 9'' is based on [ |
''District 9'' is based on ''[[Alive in Joburg]]'', a short film directed by Neill Blomkamp, Sharlto Copley, Simon Hansen and Shanon Worley. Copley also portrayed one of the interviewed policemen. The short film is about aliens landing in South Africa and becoming contained to a specific area and forced to work. In the movie these aliens are called "Non-Humans" and are overseen by Multi-National United (MNU), a company which is utilizing alien technology. On May 1, the trailer was officially released online on [http://www.apple.com/trailers/sony_pictures/district9/ Apple.com] and later added to [http://D-9.com/ D-9.com], the official website, and was also attached to the film ''[[X-Men Origins: Wolverine]]''. |
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==Marketing campaign== |
==Marketing campaign== |
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Revision as of 14:16, 21 June 2009
| District 9 | |
|---|---|
 Promotional film poster | |
| Directed by | Neill Blomkamp |
| Written by | Neill Blomkamp Terri Tatchell |
| Produced by | Peter Jackson |
| Starring | Jason Cope Robert Hobbs Sharlto Copley |
| Cinematography | Trent Opaloch |
Production company | |
| Distributed by | TriStar Pictures, a subsidiary of Sony Pictures |
Release date | August 14, 2009 |
| Country | United States |
| Language | English |
District 9 is an upcoming science fiction film directed by Neill Blomkamp. The film is set for an August 14, Template:Fy release date.[1] It takes place in Johannesburg, South Africa. The teaser trailer for the film was released with X-Men Origins: Wolverine[2] as well as Year One.
Plot
District 9 is based on Alive in Joburg, a short film directed by Neill Blomkamp, Sharlto Copley, Simon Hansen and Shanon Worley. Copley also portrayed one of the interviewed policemen. The short film is about aliens landing in South Africa and becoming contained to a specific area and forced to work. In the movie these aliens are called "Non-Humans" and are overseen by Multi-National United (MNU), a company which is utilizing alien technology. On May 1, the trailer was officially released online on Apple.com and later added to D-9.com, the official website, and was also attached to the film X-Men Origins: Wolverine.
Marketing campaign
Viral marketing is used to promote District 9. Among the techniques used: an immersive website and, most recently, posters in various cities on bus stops.
The official website for the film, D-9.com, is "run" by Multinational United (MNU), a fictitious company from the film. After the film's trailer, the website presents the viewer with a short instructional video and two options: enter the site as human or "non-human" (the film's cultural reference for "alien").
Both versions of the site have obvious differences. The narrative tone of the human version of the website is calm and appealing. The narrative tone for the non-human is forceful and commanding. The map provided for the human version is mostly blue with very few restricted zones. The map provided for the non-human version, however, shows the majority of the map as restricted. The non-human site is written in an alien script, providing an option to "translate to English." The human website does not provide a link to translate English to the alien script.
MNUSpreadsLies.com is a fictional blog run by a non-human equal rights advocate, arguing that Multinational United is oppressing the non-human race. The website shows an uncensored version of the film's trailer originally seen upon navigation to D-9.com. In it, the alien's face is not pixellated. A translation of the alien's responses to his interrogator are provided. The blog is written in an alien script, providing an option to "translate to English."
Starting in June 2009, signs on bus benches reading "BUS BENCHES FOR HUMANS ONLY" began appearing major cities. Similarly, posters reading "BUS STOP FOR HUMANS ONLY" began appearing at bus shelters. Other "no aliens" posters have appeared in businesses and comic shops. Posters encourage "reports" of "non-human activity" by calling a toll-free number: 1-866-666-6001. The call connects to the fictitious MNU company. The caller is offered a number of options, such as the ability to "report non-human activity" or explore career options available at MNU.
Peter Jackson has confirmed to give a panel about the movie in San Diego Comic-Con 2009.[citation needed]
Cast
- William Allen Young as Dirk Michaels
- Robert Hobbs as Ross Pienaar
- Jason Cope as Christopher
- Sharlto Copley as Wikus
- Kenneth Nkosi as Thomas
- David James as Koobus
- Venessa Haywood as Tania[3]