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===2008===
===2008===
On April 21, 2008, Six Apart said it acquired Apperceptive, a New York social media agency, as part of its new strategy. It declined to disclose financial terms of the deal. It is also partnering with advertising agency Adify. Just as in an advertising network, bloggers will be able to sign up and participate in advertising campaigns managed by Six Apart. <ref>[http://www.sfgate.com/cgi-bin/blogs/sfgate/detail?blogid=19&entry_id=25849 Six Apart: Will blog for food]</ref>
On April 21, 2008, Six Apart said it acquired Apperceptive, a New York social media agency, as part of its new strategy. It declined to disclose financial terms of the deal. It is also partnering with advertising agency [[Adify]]. Just as in an advertising network, bloggers will be able to sign up and participate in advertising campaigns managed by Six Apart. <ref>[http://www.sfgate.com/cgi-bin/blogs/sfgate/detail?blogid=19&entry_id=25849 Six Apart: Will blog for food]</ref>


On December 1, 2008, Six Apart announced the acquisition of micro blogging website [[Pownce]].<ref>http://www.sixapart.com/blog/2008/12/welcome-pownce-team.html</ref>
On December 1, 2008, Six Apart announced the acquisition of micro blogging website [[Pownce]].<ref>http://www.sixapart.com/blog/2008/12/welcome-pownce-team.html</ref>

Revision as of 02:08, 2 October 2009

Six Apart
Company typePrivate
IndustrySoftware & Programming
FoundedSan Francisco, California (2001)
HeadquartersSan Francisco, California
Key people
Ben and Mena Trott, Co-founders
Chris Alden, CEO
Anil Dash, Vice President
ProductsMovableType
TypePad
Vox
TypeKey
SplashBlog
RevenueIncrease Unknown
Websitewww.sixapart.com

Six Apart Ltd., sometimes abbreviated 6A, is a software company headquartered in San Francisco, with an international presence in Paris and Tokyo with a second US-based office in New York. It is the creator of the widely used Movable Type blogware, TypePad blog hosting service, and Vox, and the former owner of LiveJournal. The name is a reference to the six-day age difference between its married co-founders, Ben and Mena Trott.[1]

History

The company was founded in September 2001 after Ben, during a period of unemployment, wrote what became Movable Type to allow Mena to easily produce her weblog. When version 1.0 was put on the web, it was downloaded over 100 times in the first hour.[1]

2003-2006

In 2003, Six Apart received initial venture capital funding from a group led by Joi Ito and his Neoteny Co., something which allowed the company to hire additional employees, acquire a French weblog publishing company, and unveil plans for what was to become its hosted weblog publishing system, TypePad. In 2004, Six Apart completed a second round of funding with August Capital, a move which allowed it to make acquisitions of other companies. In January 2005, Six Apart purchased Danga Interactive, parent company of LiveJournal, from owner Brad Fitzpatrick, who was named Six Apart's chief architect. In March 2006, Six Apart announced the acquisition of the SplashBlog camera phone blogging service. The combined user base is now over 7 million, and the merged company has more than 100 employees.[1] June 2006 saw the release of their new Web 2.0 blogging platform, Vox.

Its CEO is Chris Alden. Prominent weblogger Anil Dash joined the company in 2003, as did the former head of Wired Digital Andrew Anker. Six Apart's Board of Directors consists of Barak Berkowitz, Mena Trott, David Marquardt, David Hornik, Reid Hoffman and Jun Makihara.

On September 6, 2006 Six Apart bought Rojo.com. President Chris Alden became executive vice president of Six Apart and general manager of Movable Type. CTO Aaron Emigh became executive vice president and general manager of core technologies.[2]

2007

On Sept 15, 2007, Chairman and Chief Executive Barak Berkowitz stepped aside and was replaced by Chris Alden, who had run the company's professional software unit. [3]

On December 2, 2007, Six Apart announced it was selling LiveJournal to SUP Fabrik, a Russian media company which had previously licensed the LiveJournal brand and software for use in Russia.[4]

2008

On April 21, 2008, Six Apart said it acquired Apperceptive, a New York social media agency, as part of its new strategy. It declined to disclose financial terms of the deal. It is also partnering with advertising agency Adify. Just as in an advertising network, bloggers will be able to sign up and participate in advertising campaigns managed by Six Apart. [5]

On December 1, 2008, Six Apart announced the acquisition of micro blogging website Pownce.[6]

On December 15, 2008, Six Apart shut down the micro blogging website Pownce.

References

  1. ^ a b c Trott, Mena G. "Six Apart - History". Six Apart, Ltd. Retrieved 2006-09-08.
  2. ^ "Six Apart Acquires Rojo Networks". Six Apart, Ltd. 2006-09-06. Retrieved 2006-09-08.
  3. ^ [1][dead link]
  4. ^ news: LiveJournal & SUP
  5. ^ Six Apart: Will blog for food
  6. ^ http://www.sixapart.com/blog/2008/12/welcome-pownce-team.html