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==Ownership==
==Ownership==
The ''London Weekly'' masthead says that it is published by Global Publishing Group, which the Independent described as "a partnership set up by five private investors".<ref>[http://www.independent.co.uk/news/business/news/the-london-weekly-set-to-revive-free-paper-battle-1831771.html], The Independent, 1 December 2009</ref> Other reports noted that GPG was not a company registered with Companies House. <ref>[http://www.guardian.co.uk/media/2009/nov/30/freesheet-launch-london-weekly New London freesheet planned], Guardian.co.uk, 30 November 2009</ref><ref>[http://www.guardian.co.uk/media/2010/feb/02/london-weekly-launch London Weekly launch: a mystery wrapped in an enigma], Guardian.co.uk, 2 February 2010</ref>
The ''London Weekly'' masthead says that it is published by Global Publishing Group, which the Independent described as "a partnership set up by five private investors".<ref>[http://www.independent.co.uk/news/business/news/the-london-weekly-set-to-revive-free-paper-battle-1831771.html The London Weekly set to revive free paper battle], The Independent, 1 December 2009</ref> Other reports noted that GPG was not a company registered with Companies House. <ref>[http://www.guardian.co.uk/media/2009/nov/30/freesheet-launch-london-weekly New London freesheet planned], Guardian.co.uk, 30 November 2009</ref><ref>[http://www.guardian.co.uk/media/2010/feb/02/london-weekly-launch London Weekly launch: a mystery wrapped in an enigma], Guardian.co.uk, 2 February 2010</ref>


In statements to media trade publications, Global Publishing Group claimed to have raised £10.5 million from five private investors to finance the launch.<ref>[http://www.brandrepublic.com/BrandRepublicNews/News/970821/London-Weekly-confirms-105m-backing-1-February-launch/ London Weekly confirms £10.5m backing for 1 February launch], Brand Republic, 1 December 2009</ref>
In statements to media trade publications, Global Publishing Group claimed to have raised £10.5 million from five private investors to finance the launch.<ref>[http://www.brandrepublic.com/BrandRepublicNews/News/970821/London-Weekly-confirms-105m-backing-1-February-launch/ London Weekly confirms £10.5m backing for 1 February launch], Brand Republic, 1 December 2009</ref>

Revision as of 12:49, 13 February 2010


The London Weekly is a free newspaper that was first published in London on February 5, 2010.[1] It had launched its website, TheLondonWeekly.co.uk, on 20 December 2009.[2]

Plans for the London Weekly were announced shortly after the two established London free newspapers -- News International's thelondonpaper and Associated Newspapers-owned London Lite ceased publication and the new ownership of the London Evening Standard had announced plans to switch to free distribution, and early reports about the venture contextualised it as a serious competitor to the Standard.[3]

However, unanswered questions about the London Weekly's ownership and staffing, along with widespread criticism of its amateurish design and content later raised speculation in the British media that the publication is part of an elaborate publicity stunt[4] or hoax, possibly orchestrated by someone like the satirist Chris Morris.[5] There is evidence linking the publication to Invincible Media Group, run by Jordan Kensington.

Ownership

The London Weekly masthead says that it is published by Global Publishing Group, which the Independent described as "a partnership set up by five private investors".[6] Other reports noted that GPG was not a company registered with Companies House. [7][8]

In statements to media trade publications, Global Publishing Group claimed to have raised £10.5 million from five private investors to finance the launch.[9]

Former footballer Tony Woodcock appeared on ITV London News as a spokesperson for the paper,[10] and was described on its website as a co-founder of Global Publishing Group.[11] In addition to Woodcock, four other joint partners are named the paper's website: David Donnovan, Howard Adams, Geoffery Wright and Graham Vines.[12]

Prior to the launch, GPG also announced ambitious plans for online television and radio stations, an awards ceremony, and further free newspaper launches in several other British cities.[13][14][15] The London Weekly was reported to have had limited contact with media buying agencies before its launch.[16]

The paper is not registered with the Press Complaints Commission and the National Union of Journalists has said it is investigating the publication.[17]

Staff

In late 2009, the paper launched a website that listed about 50 contributors, but provided no contact telephone number or address.[18] A Whois lookup of the site's domain name listed a PO Box in west London as Global Media Group's address.[19] An advertisement in the second issue of the newspaper mentioned that GPG has a seven-member sales team based in the London Borough of Camden.[20]

The editor of the paper was initially named as Roisin Robertson, formerly chief reporter of the Chislehurst Times and a former Parliamentary candidate for the Green Party (UK). Robertson later said she had had stood down as editor and the paper told journalists that the new editor was one Alan Mills.[21] However, no editor is named on the paper's masthead, with Mills described as "Deputy Managing Editor".[22]

Other senior staff members listed in the paper's masthead are: Dominic Gardener, Lisa Ferguson, Neil Harris and Steve Campbell. Tessa Riley and Ken Broker are described as "editors-at-large".[23]

Two freelance journalists listed as contributors on the London Weekly's website told the Guardian newspaper that they had had very little contact with the paper's full-time staff.[24]

Several of the contributors named on the London Weekly website appear to have links to Invincible Media Group, an umbrella name for the business interests of serial entertainment entrepreneur Jordan Kensington.[25][26]

One company that had agreed a promotion with The London Weekly was given an address shared by Invincible Media Group.[27][28]

Response to first edition

The launch edition of the London Weekly was heavily criticised by readers and media insiders. Among many gaffes, the front page included a prominent mis-spelling of the name of cricketer Phil Tufnell and the launch edition's lead story was nearly identical to a press release that had issued earlier in the week by rugby club London Wasps.[29][30]

Distribution

Given the publishers' secrecy, little is known about the printing and distribution of the London Weekly. Prior to launch, the publishers claimed that 250,000 copies would be distributed on Friday and Saturday mornings at London Underground and railway stations.[31]

The publishers have declined to reveal the printers contracted to produce the newspaper.[32]

References

  1. ^ The London Weekly - it does exist, Guardian.co.uk, 5 February 2010
  2. ^ London Weekly launch date revealed, Guardian.co.uk, 27 January 2010
  3. ^ The London Weekly set to revive free paper battle , Independent, 1 December 2009
  4. ^ PR practitioners divided over value of pitching to The London Weekly, PR Week, 10 February 2010
  5. ^ Hoax claims as London Weekly launch is met with derision, Guardian, 6 February 2010
  6. ^ The London Weekly set to revive free paper battle, The Independent, 1 December 2009
  7. ^ New London freesheet planned, Guardian.co.uk, 30 November 2009
  8. ^ London Weekly launch: a mystery wrapped in an enigma, Guardian.co.uk, 2 February 2010
  9. ^ London Weekly confirms £10.5m backing for 1 February launch, Brand Republic, 1 December 2009
  10. ^ New free paper 'London Weekly' launched , ITV London News, 5 February 2010
  11. ^ The London Weekly finally launched today... , TheLondonWeekly.co.uk, 5 February 2010
  12. ^ TLW Team , TheLondonWeekly.co.uk, no date
  13. ^ London Weekly confirms £10.5m backing for 1 February launch, Brand Republic, 1 December 2009
  14. ^ London Weekly launch: a mystery wrapped in an enigma, Guardian.co.uk, 2 February 2010
  15. ^ London's new freesheet plans expansion to Manchester, Liverpool and Birmingham, Journalism.co.uk, 27 January 2010
  16. ^ London Weekly launch: a mystery wrapped in an enigma, Guardian.co.uk, 2 February 2010
  17. ^ The London Weekly: some unanswered questions, Journalism.co.uk, 2 February 2010
  18. ^ London Weekly names 50-strong editorial staff, Press Gazette, 22 December 2009
  19. ^ The curious case of The London Weekly, JamesRBUK.co.uk, 2 February 2010
  20. ^ Advertisement, The London Weekly, 12 February 2010
  21. ^ The London Weekly: some unanswered questions, Journalism.co.uk, 2 February 2010
  22. ^ Masthead, The London Weekly, 12 February 2010, page 2
  23. ^ Masthead, The London Weekly, 12 February 2010, page 2
  24. ^ London Weekly launch: a mystery wrapped in an enigma, Guardian.co.uk, 2 February 2010
  25. ^ The London Weekly: some unanswered questions, Journalism.co.uk, 2 February 2010
  26. ^ The London Weekly: a few answers and a lot more questions, JamesRBUK.co.uk, 3 February 2010
  27. ^ Hoax claims as London Weekly launch is met with derision, Guardian, 6 February 2010
  28. ^ The London Weekly: a few answers and a lot more questions, JamesRBUK.co.uk, 3 February 2010
  29. ^ Hoax claims as London Weekly launch is met with derision, Guardian, 6 February 2010
  30. ^ The London Weekly arrives and it's shocking , Brand Republic, 5 February 2010
  31. ^ London Weekly confirms £10.5m backing for 1 February launch, Brand Republic, 1 December 2009
  32. ^ London's latest freesheet branded 'a shocker', Print Week, 5 February 2010
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