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{{main|Digg Patriots}}
{{main|Digg Patriots}}


On August 5, 2010, progressive blogger [[Ole Ole Olson]] (aka "Novenator") posted a report to [[AlterNet]] about a year-long effort of organized burying of seemingly-liberal articles from the Upcoming module of Digg by a conservative [[Yahoo! Groups]] mailing list known as ''DiggPatriots'' and an associated page on [[coRank]]; he also accused leading members of the mailing list of participating in behavior which violated the Digg Terms of Usage, such as creating "sleeper" accounts in the event of administrators banning their main accounts for terms-violating behavior as well as vexatious "reporting" of seemingly-liberal users for banning<ref>{{cite web|url = http://blogs.alternet.org/oleoleolson/2010/08/05/massive-censorship-of-digg-uncovered/|title=Massive Censorship of Digg Uncovered|author = Ole Ole Olson|publisher = AlterNet|date = 4:40 am, August 5, 2010}}</ref><ref>{{cite web|url = http://pubrecord.org/special-to-the-public-record/8121/rigging-of-digg-covert-mob-conservatives/|title = The Rigging Of Digg: How A Covert Mob Of Conservatives Hijacked The Web’s Top Social News Site|author = Ole Ole Olson|publisher = The Public Record|date = Aug 5th, 2010}}</ref>. The post was immediately followed by the disbanding and closure of the DiggPatriots list, and an announced (by Rose) corporate-side investigation into the matter<ref>{{cite web|url= http://www.guardian.co.uk/technology/2010/aug/06/digg-investigates-claims-conservative-censorship|title = Digg investigates claims of conservative 'censorship'|author = Josh Halliday|date = Friday 6 August 2010 12.29 BST}}</ref>.
On August 5, 2010, progressive blogger [[Ole Ole Olson]] (aka "Novenator") posted a report to [[AlterNet]] about a year-long effort of organized burying of seemingly-liberal articles from the Upcoming module of Digg by a far-right-wing [[Yahoo! Groups]] mailing list known as ''DiggPatriots'' and an associated page on [[coRank]]; he also accused leading members of the mailing list of participating in behavior which violated the Digg Terms of Usage, such as creating "sleeper" accounts in the event of administrators banning their main accounts for terms-violating behavior as well as vexatious "reporting" of seemingly-liberal users for banning<ref>{{cite web|url = http://blogs.alternet.org/oleoleolson/2010/08/05/massive-censorship-of-digg-uncovered/|title=Massive Censorship of Digg Uncovered|author = Ole Ole Olson|publisher = AlterNet|date = 4:40 am, August 5, 2010}}</ref><ref>{{cite web|url = http://pubrecord.org/special-to-the-public-record/8121/rigging-of-digg-covert-mob-conservatives/|title = The Rigging Of Digg: How A Covert Mob Of Conservatives Hijacked The Web’s Top Social News Site|author = Ole Ole Olson|publisher = The Public Record|date = Aug 5th, 2010}}</ref>. The post was immediately followed by the disbanding and closure of the DiggPatriots list, and an announced (by Rose) corporate-side investigation into the matter<ref>{{cite web|url= http://www.guardian.co.uk/technology/2010/aug/06/digg-investigates-claims-conservative-censorship|title = Digg investigates claims of conservative 'censorship'|author = Josh Halliday|date = Friday 6 August 2010 12.29 BST}}</ref>.


===AACS encryption key controversy===
===AACS encryption key controversy===

Revision as of 23:15, 11 August 2010

Digg, Inc.
File:Digg screenshot.jpg
Digg logo
Type of businessPrivate
Type of site
Social news
Available inMultilingual
FoundedSan Francisco, California, United States[1]
Headquarters
San Francisco, California
,
United States
Area servedWorldwide
Founder(s)Kevin Rose[2]
Key peopleKevin Rose (Founder) (CEO)
Jay Adelson (ex-CEO)
John Moffett (CFO)
Owen Byrne (Co-Founder)
Ron Gorodetzky (Co-Founder)
RevenueUS$8.5 million (2008 est.)[3]
Employees77[2]
URLwww.digg.com
AdvertisingBanner ads, referral marketing
RegistrationOptional
LaunchedDecember 5, 2004 (2004-12-05)
Current statusActive

Digg is a social news website. The site's cornerstone function consists of letting people vote stories up or down, called digging and burying, respectively. Many stories get submitted every day, but only the most Dugg stories appear on the front page. Digg's popularity has prompted the creation of other social networking sites with story submission and voting systems.[5] The website traffic ranked 116th by Alexa.com as of June 21, 2010.[4]

History and description

Digg, Version 1.5


Digg started out as an experiment in November 2004 by Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson. Only Kevin and Ron still play an active role in the management of the site. The original design was free of advertisements, and was designed by Dan Ries. As Digg became more popular, Google AdSense was added to the website. In July 2005, the site was updated to Version 2.0. The new version featured a friends list, the ability to "digg" a story without being redirected to a success page, and a new interface designed by web design company silverorange.[6] The site developers have stated that in future versions a more minimalist design will likely be employed. On Monday June 26, 2006 version 3 of Digg was released with specific categories for Technology, Science, World & Business, Videos, Entertainment and Gaming as well as a View All section where all categories are merged. Digg has grown large enough that submissions sometimes create a sudden increase of traffic to the "dugg" website. This is referred to by some Digg users as the "Digg effect" and by some others as the site being "dugg to death." However, in many cases stories are linked simultaneously on several popular bookmarking sites. In such cases, the impact of the "digg effect" is difficult to isolate and assess. On August 27, 2007, Digg altered its main interface, mostly in the profile area. The domain "digg.com" attracted at least 236 million visitors annually by 2008 according to a Compete.com survey.[7]

Digg CEO Jay Adelson explained at the 2010 "Bigg Digg Shindigg," which is part of the South by Southwest Interactive Conference, that Digg is getting a major overhaul and redesign.[8] In an interview with Wired magazine, Adelson explained that "Every single thing has changed" and that "the entire website has been rewritten."[9] Adelson explains that the new Digg will essentially eliminate the duplication problem. It will also help prevent so called 'power users' from dominating the site with their submissions. The new Digg will also offer users a personalized homepage, based on their diggs, that is tailored to their specific interests. The commenting system will be updated to "help fight bad behavior like trolling or group-burying." The entire look of the site will also change. Adelson summed up the new Digg by saying, “We’ve got a new backend, a new infrastructure layer, a new services layer, new machines — everything." John Quinn wrote in a Digg blog post that the company was going to stop using MySQL and begin using Cassandra, a distributed database system.[10] Currently users can sign up to alpha test the new version of Digg.

On April 5, 2010 Kevin Rose announced that he would be assuming the position of CEO as Jay Adelson had stepped down.[11] Although, some time later he has disclosed that he is actively seeking a replacement CEO as the role takes up too much of his time that he would rather spend doing other things, such as angel investing.

Potential sale

Several reports have come forward claiming Digg has been trying to sell itself to a larger company since early 2006.[12] While Adelson claims that Digg will meet with any potential buyers, he denies that they will actively begin talks for a sale. The most recent sale talks were with Google in July 2008 for approximately $200 million. On July 25, during the due diligence part of the potential sale, Google informed Digg that they were not interested in the purchase.[13] As a result of Google's decision, Digg entered into a third round of funding, receiving $28.7 million from investors such as Highland Capital Partners[citation needed]. With this funding, the company plans to move from their current offices to accommodate a bigger staff base.[14] On December 2, 2008, BusinessWeek reported "Digg Chief Executive Officer Jay Adelson says the popular news aggregation Web site is no longer for sale, and the focus of the company is to build an independent business that reaches profitability as quickly as possible. That means the four-year-old startup will dial back some of its expansion plans, instead prioritizing projects that generate revenue and profit."[15] On December 18, 2008, BusinessWeek analyzed Digg's financial statements. They reported that Digg lost $4 million on $6.4 million of revenue in the first three quarters of 2008.[3]

Features

Digg Inc is based mostly from its Digg.com website. Many of Digg's new developments are improvements and features to its website.

Facebook Connect

In May 2009 Digg launched a new feature integrating Facebook Connect with Digg.[16] The Digg integration with Facebook connect allows users of Digg and Facebook to connect their accounts. When a Facebook account is connected to a Digg account, Digg articles can then be shared on the user's Facebook page.[17] Facebook Connect also allows Facebook users to log into Digg with their Facebook account, thus bypassing the normally required Digg registration.

Digg Dialogg

Digg Dialogg allows Digg users to submit questions to a preselected famous individual who agrees to do an interview with a reporter chosen by Digg.[18]

Digg Bar

On April 2, 2009, Digg released the Digg Bar, which provides a toolbar above the top of a site allowing the user to produce shortened urls, or access digg comments and analytics without leaving the page.[19] On April 5, 2010, Kevin Rose announced on the official Digg blog that the controversial DiggBar would be eliminated with the implementation of the 4th version of the website.[20] This was Rose’s first major announcement since succeeding Jay Adelson as CEO.

Digg API

On April 19, 2007, Digg opened their API[21] (Application Programing Interface) to the public.[22] This allowed software developers to write tools and applications based on queries of Digg's public data, dating back to 2004. Since then, many blogs[23][24] have sought to keep up with all of the ongoing Digg API projects.

Criticism

Moderation and Algorithms

The purpose of Digg was to give editorial powers back to the masses. However the second version of Digg began using a secret algorithm that blurs the transparency that was expected by the users. In 2006 the site began to be gamed by their top users[25]. Supernova17 was banned after agreeing to promote story for cash to an undercover Digg sting operation[26]. Another group of users openly formed a niche 'bury brigade' with good intentions of stopping unwanted political and corporate influx to Digg[27]. The users defended themselves claiming these were in accordance with Digg users. Digg tried to offset these criticism by hiring computer scientist Anton Kast to develop a diversity algorithm to prevent special interest groups from dominating Digg. A townhall was organized and the users demanded the shouts feature be discontinued[28]. By 2008 google increased their page rank for Digg and many 'pay for Diggs' startups were created to profit from the opportunity. According to a popular blog a single front page story was sold for $500 at that time[29]. Usocial and Diggfront were given cease and desist notices from Digg which they ignored. Digg appears to have failed in this pursuit.

Mob Mentality

Unlike the present Digg algorithm, which works on user diversity, in 2006 it was much more depended on flocking behavior among users to determine the promotion of content. During this period an anonymous user posted a blog accusing an O'Reilly writer of stealing Digg's CSS[30]. The Digg mob flocked to the story and it was promoted with nearly 3000 votes. Digg founders Kevin Rose, Jay Adelson and Daniel Burka expressed dissatisfaction on finding Digg's code on Mallett's sites[31]. Mallett responded and clarified that the theft of code was committed by the contributors to the open source Digg clone, Pligg, which he was using[32]. Kevin acknowledged the misunderstanding and notified Pligg developers of the issue[33] Adelson contacted Mallett thanking him for clearing the issue and expressed support for his claims. Another O'Reilly blogger in defense of Mallett posted a criticism of Digg's mob mentality[34]. Digg mob's failure to the Mallett story has also been attributed to 'groupthink' which is different from the wisdom of the crowds which requires independence among the nodes.[35].

Organized ideologically-motivated censorship

Main article: Digg Patriots

On August 5, 2010, progressive blogger Ole Ole Olson (aka "Novenator") posted a report to AlterNet about a year-long effort of organized burying of seemingly-liberal articles from the Upcoming module of Digg by a far-right-wing Yahoo! Groups mailing list known as DiggPatriots and an associated page on coRank; he also accused leading members of the mailing list of participating in behavior which violated the Digg Terms of Usage, such as creating "sleeper" accounts in the event of administrators banning their main accounts for terms-violating behavior as well as vexatious "reporting" of seemingly-liberal users for banning[36][37]. The post was immediately followed by the disbanding and closure of the DiggPatriots list, and an announced (by Rose) corporate-side investigation into the matter[38].

AACS encryption key controversy

Wikinews has related news:
Main article: AACS encryption key controversy

On May 1, 2007 an article appeared on Digg’s homepage that contained the encryption key for the AACS digital rights management protection of HD DVD and Blu-ray Disc. Then Digg, "acting on the advice of its lawyers," removed posting submissions about the secret number from its database and banned several users for submitting it. The removals were seen by many Digg users as a capitulation to corporate interests and an assault on free speech.[39] A statement by Jay Adelson attributed the article’s take-down to an attempt to comply with cease and desist letters from the Advanced Access Content System consortium and cited Digg’s Terms of Use as justification for taking down the article.[40] Although some users defended Digg's actions,[41][42][43] as a whole the community staged a widespread revolt with numerous articles and comments being made using the encryption key.[44][45] The scope of the user response was so great that one of the Digg users referred to it as a "digital Boston Tea Party".[46] The response was also directly responsible for Digg reversing the policy and stating: "But now, after seeing hundreds of stories and reading thousands of comments, you’ve made it clear. You’d rather see Digg go down fighting than bow down to a bigger company. We hear you, and effective immediately we won’t delete stories or comments containing the code and will deal with whatever the consequences might be."[47]

Timeline

October
2004		 Development on digg.com begins[48]
December 1st
2004		 Kevin Rose creates the first profile
December 3rd
2004		 The first story is submitted to Digg[49]
December 5th
2004		 Digg is open to public
December 13th
2004		 Kevin Rose shows off Digg on The Screen Savers[50]
January 2nd
2005		 Comment section introduced for stories
February 28th
2005		 Digg 1.6: duplicate story detection
March 19th
2005		 Profile page now includes comment histories and sort by category
May 9th
2005		 Digg spy is released
May 27th
2005		 Digg 2.0 is released. Friends feature, ajax buttons for Digg/bury, and a non-linear promotion algorithm are implemented.
July 2nd
2005		 Diggnation podcast begins with Alex and Kevin[51]
October
2005		 Raises $2.8 million in venture capital
December
2005		 Digg Spy 2.0 released
December
2005		 KoolAidGuy saga results in anti-spam tools being introduced[52]
January 17th
2006		 Top user Albertpacino resigns after accusations of him being on Digg payroll[53]
January 18th
2006		 Digg Clouds is introduced, Search is improved
January 25th
2006		 Acquisition rumors begins
February 2nd
2006		 Report stories as 'inaccurate' and Profanity filters are introduced
February 15th
2006		 Digg widget for blogs and share by email is released
March 1st
2006		 New Digg Comment System Released, threaded and Diggable comments.
April 20th
2006		 Digg Army Saga: after an exposé by forevergeek.com Kevin bans dozens of top users.[54]
June 26th
2006		 Digg v3 rolled out, site redesign, shouts, new categories: politics and sports.
July 24th
2006		 Digg Labs Launches
August 15th
2006		 Thumbnails added
August 27th
2006		 Digg begins enforcing trademark rights
September 6th
2006		 User rebellion against Friends System and vote rigging results in promises about the diversity algorithms and other tools that were never implemented. Top user p9 resigns.
September 8th
2006		 diggriver.com is launched for mobile devices
September 12th
2006		 #1 Story feature added later renamed as favorites
December 18th
2006		 New features: Podcast, Videos, Top 10 sidebar, wide-screen support and friends page
February 2nd
2007		 Top Diggers list removed after user complaints[55]
February 2nd
2007		 Big Spy Launched
February 26th
2007		 The new US Elections 2008 section creates lots of buzz
March 1st
2007		 Blog post leads to concern about 'bury brigades'. Digg investigates and find no evidence for these allegations
April 19th
2007		 Digg API is made public, Contest launched for best app using the API
May 1st
2007		 HD-DVD saga regarding the censorship of the leaked encryption key, Kevin sides with the users and ends the censorship
June 4th
2007		 Facebook app is launched
June 21st
2007		 New Comment System - Joe Stump edition. Instant backlash from community after slow loading.
July 10th
2007		 iphone App beta launched
July 25th
2007		 Ad partnership with Microsoft
August 27th
2007		 Customizable homepage options. Images and videos now back to homepage.
September 19th
2007		 New Digg profiles, story suggestion, email alerts
November 20th
2007		 Digg the Candidates: Presidential candidates get their Digg accounts
February 1st
2008		 Digg Town Halls
May 15th
2008		 New comments system is released
June 30th
2008		 Recommendation engine is released
July 23rd
2008		 facebook minifeeds of digg stories
July 31st
2008		 m.digg.com - Mobile site is released
August 6th
2008		 Firefox Extension released
August 25th
2008		 Digg Dialogg
September 8th
2008		 Digg warns users against script for auto digging friends stories.
September 24th
2008		 $28.7 million capital raised with Highland Capital Partners.
October 3rd
2008		 Many power users banned after they fail to follow guidelines against script digging.[56]
October 9th
2008		 Digg Spy and podcasts discontinued
December 18th
2008		 Related stories and "People who Dugg this also Dugg" boxes added to individual stories
April 2nd
2009		 DiggBar and short url launched
April 9th
2009		 New Search
May 6th
2009		 Facebook Connect
May 26th
2009		 Shouts feature is removed
August 6th
2009		 Diggable ads implemented
October 16th
2009		 Partners with WeFollow for categorizing user in the upcoming version 4 release
November 4th
2009		 Digg Trends launched
January 17th
2010		 Chrome extension launched
March 23th
2010		 iPhone app is launched
April 1st
2010		 Android app is launched
April 5th
2010		 Jay Adelson Steps Down as CEO
July 2nd
2010		 Digg version 4 alpha testing begins
August 3rd
2010		 Digg takes down new user registration in preparation for Digg 4.0[57]

See also

References

  1. ^ Corporate Profile - Digg, Inc., 2006-09-28, retrieved 2009-01-18
  2. ^ a b Digg.com
  3. ^ a b "A Wrench in Silicon Valley's Wealth Machine". 2008. Retrieved 2008-12-30. {{cite web}}: Unknown parameter |month= ignored (help)
  4. ^ a b "digg.com - Traffic Details from Alexa". Alexa Internet, Inc. Retrieved 2009-10-17.
  5. ^ Pat McCarthy (2006-09-10). "Revisiting Top 10 Web Predictions of 2006". Conversionrater.com. Retrieved 2009-02-27.
  6. ^ "Digg". silverorange. Retrieved 2009-02-27.
  7. ^ Compete.com
  8. ^ "New Version of Digg". Mashable. Retrieved 2010-03-15.
  9. ^ "Wired Interview". Wired. Retrieved 2010-03-15.
  10. ^ "Cassandra Switch". Digg. Retrieved 2010-03-15.
  11. ^ http://about.digg.com/blog/update-jay
  12. ^ Arrington, Michael (2007-11-07). "Just Sell Digg Already, Jay". Techcrunch.com. Retrieved 2009-02-27.
  13. ^ Arrington, Michael (2008-07-26). "Google Walks Away From Digg Deal". washingtonpost.com. Retrieved 2009-02-27.
  14. ^ "Digg the Blog » Blog Archive » Big News: Expanding & Growing Digg". Blog.digg.com. 2008-09-24. Retrieved 2009-02-27.
  15. ^ Ante, Spencer E. (2008). "Digg: Not For Sale". Retrieved 2008-12-09. {{cite web}}: Unknown parameter |month= ignored (help)
  16. ^ Rose, Kevin (May 6, 2009). "Facebook Connect Launches Today!".
  17. ^ Arrington, Michael (May 6, 2009). "Facebook Connect Now Live On Digg". Retrieved May 9 , 2009. {{cite web}}: Check date values in: |accessdate= (help)
  18. ^ Digg.com
  19. ^ Rose, Kevin (April 2, 2009). "DiggBar Launches Today!".
  20. ^ Rose, Kevin (April 5, 2010). "The Digg iFrame Toolbar is Dead / Unbanning Domains".
  21. ^ Digg.com
  22. ^ Digg.com
  23. ^ Techipedia.com
  24. ^ QuickOnlineTips.com
  25. ^ Dave (Apr. 20 2006). "Digg Corrupted: Editor's Playground, not User-Driven Website". Forevergeek. Retrieved 4 August 2010. {{cite web}}: Check date values in: |date= (help)
  26. ^ Greg Sandoval (December 18, 2006). "Digg continues to battle phony stories". CNET News. Retrieved 4 August 2010.
  27. ^ Adam (December 23, 2007). "Digg's Ron Paul 'Bury Brigade' exposed". Retrieved 4 August 2010.
  28. ^ Ben (February 26th 2008). "Digg's 20 Questions: a Town Hall Recap". Bloggingexperiment. Retrieved 4 August 2010. {{cite web}}: Check date values in: |date= (help)
  29. ^ Michael Arrington (Sep 3, 2008). "Want On The Digg Home Page? That'll Be $1,200". Techcruch. Retrieved 4 August 2010.
  30. ^ Anonymous (JANUARY 09, 2006). "Steve Mallett from O'Reilly has stolen digg's code". STEVE'S THEFT. Retrieved 5 August 2010. {{cite web}}: Check date values in: |date= (help)
  31. ^ Digg (JANUARY 09, 2006). "Archive.org mirror of the deleted Digg story". Digg. Retrieved 5 August 2010. {{cite web}}: Check date values in: |date= (help)
  32. ^ Steve Mallett (January 10th, 2006). "Archive.org mirror of the deleted blog post". Archive. Retrieved 5 August 2010. {{cite web}}: Check date values in: |date= (help)
  33. ^ Kevin Rose (January 2006). "Steve Mallett & Digg Code". Retrieved 5 August 2010.
  34. ^ Nat Torkington (Jan 9 2006). "Digging The Madness of Crowds". O'Reilly. Retrieved 5 August 2010. {{cite web}}: Check date values in: |date= (help); line feed character in |date= at position 6 (help)
  35. ^ Pete Cashmore. "Digg and the So-Called "Wisdom of Mobs"". Mashable. Retrieved 5 August 2010.
  36. ^ Ole Ole Olson (4:40 am, August 5, 2010). "Massive Censorship of Digg Uncovered". AlterNet. {{cite web}}: Check date values in: |date= (help)
  37. ^ Ole Ole Olson (Aug 5th, 2010). "The Rigging Of Digg: How A Covert Mob Of Conservatives Hijacked The Web's Top Social News Site". The Public Record. {{cite web}}: Check date values in: |date= (help)
  38. ^ Josh Halliday (Friday 6 August 2010 12.29 BST). "Digg investigates claims of conservative 'censorship'". {{cite web}}: Check date values in: |date= (help)
  39. ^ Stone, Brad (2007-05-03). "In Web Uproar, Antipiracy Code Spreads Wildly". The New York Times. Retrieved 2007-07-02.
  40. ^ Jay Adelson. "Digg the Blog: What's Happening with HD-DVD Stories?".
  41. ^ "Cease and desist letters backfire horribly against AACS". TGdaily. 2007-05-01. Retrieved 2009-02-27.
  42. ^ "Digg losing control of their site". Weblog.infoworld.com. Retrieved 2009-02-27.
  43. ^ Sanders, Tom. "DRM lobby tries to get HD DVD genie back into the bottle". Computing.co.uk. Retrieved 2009-02-27.
  44. ^ Marcus Yam. "DailyTech: AACS Key Censorship Leads to First Internet Riot". Retrieved 2007-05-02.
  45. ^ "BBC News: DVD DRM row sparks user rebellion". 2007-05-02. Retrieved 2007-05-02.
  46. ^ Forbes.com, Digg's DRM Revolt
  47. ^ Kevin Rose (2007-05-01). "Digg This: 09 F9 [...]". Digg the Blog. Digg Inc. Retrieved 2007-05-02.
  48. ^ Richard MacManus (2006-02-01). "Interview with Digg founder Kevin Rose". Web 2.0 Explorer. ZDNet. Retrieved 2010-08-02.
  49. ^ "API query for story #01". API. Digg. Retrieved 2010-08-02.
  50. ^ "Kevin Rose shows off Digg on The Screen Savers". The Screen Savers. TechTV. Retrieved 2010-08-02.
  51. ^ "Digg Podcast #001 Released". Diggnation. Revision3. Retrieved 2010-08-02.
  52. ^ Richard MacManus (2005-12-27). "Gaming Digg: the KoolAidGuy saga". Web 2.0 Explorer. ZDNet. Retrieved 2010-08-02.
  53. ^ "Dan Huard is digg user AlbertPacino". wehatetech. Retrieved 2010-08-02.
  54. ^ Macgyver (2006-04-19). "Digg Army: Right in Line". Forever Geek. Retrieved 2010-08-02.
  55. ^ Kevin Rose (2007-02-1). "A couple updates…". Digg blog. Retrieved 2010-08-02. {{cite web}}: Check date values in: |date= (help)
  56. ^ Jen Burton (2008-10-03). "Update on Script Abuse". Community blog. Digg. Retrieved 2010-08-02.
  57. ^ Alex, Willhelm (2010-08-03). "The New Digg Cometh?". Retrieved 2010-08-06. {{cite web}}: Check |authorlink= value (help); External link in |authorlink= (help)
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