Artistry (cosmetics): Difference between revisions

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The history of Artistry can be traced back to when Edith Rehnborg, the wife of Nutrilite owner Carl Rehnborg, spearheaded the efforts in producing skincare products from Nutrilite plant concentrates, then named Edith Rehnborg Cosmetics (ERC), marketed via Nutrilite Products, Inc (NPI, former name of Nutrilite). Amway Global, the current manufacturer and marketer of Artistry, was formed much later than NPI and came up with the brand in 1968. Later, when Amway purchased Nutrilite, ERC was removed in favour of a sole skincare brand under the parent company.

Artistry is among the top 5 selling prestige brands in the world along with Estée Lauder, Lancôme, Clinique and Shiseido based on a EuroMonitor study of global 2005 sales. Artistry is the best selling cosmetics and skin care brand in direct sales today.

The Artistry headquarters are situated in Ada, Michigan, USA. Artistry has over 250 patents and 500 scientists, engineers and technicians, producing over 400 products.

Currently, the Artistry skin care consists of four lines; Time Defiance, Essentials, Pure White and Creme L/X (or called Creme LuXury in Europe) as well as a cosmetics line.

Kim Tyo is currently the face of Artistry.

External links

Official site

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-'''Artistry''' was founded in 1968 by [[Edith Rehnborg]], the wife of [[Nutrilite]] owner [[Carl Rehnborg]]. The brand was originally named Edith Rehnborg Cosmetics but a name change followed. Artistry is among the top 5 selling prestige brands in the world along with [[Estée Lauder]], [[Lancôme]], [[Clinique]] and [[Shiseido]] based on a EuroMonitor study of global 2005 sales. Artistry is a part of Amway Global and is the best selling cosmetics and skin care brand in direct sales today.
+The history of '''Artistry''' can be traced back to when [[Edith Rehnborg]], the wife of [[Nutrilite]] owner [[Carl Rehnborg]], spearheaded the efforts in producing skincare products from Nutrilite plant concentrates, then named Edith Rehnborg Cosmetics (ERC), marketed via Nutrilite Products, Inc (NPI, former name of Nutrilite). [[Amway]] Global, the current manufacturer and marketer of Artistry, was formed much later than NPI and came up with the brand in 1968. Later, when Amway purchased Nutrilite, ERC was removed in favour of a sole skincare brand under the parent company.
-The Artistry headquarters are situated in [[Ada, Michigan]], USA. Artistry has over 250 patents and 500 scientists, engineers and technicians.
+Artistry is among the top 5 selling prestige brands in the world along with [[Estée Lauder]], [[Lancôme]], [[Clinique]] and [[Shiseido]] based on a EuroMonitor study of global 2005 sales. Artistry is the best selling cosmetics and skin care brand in direct sales today.
-There were over 400 products available
-Artistry as of 2004. The Artistry skin care consists of four lines; Time Defiance, Essentials, Pure White and Creme L/X (or called Creme LuXury in Europe) as well as a cosmetics line.
+The Artistry headquarters are situated in [[Ada, Michigan]], USA. Artistry has over 250 patents and 500 scientists, engineers and technicians, producing over 400 products.
+Currently, the Artistry skin care consists of four lines; Time Defiance, Essentials, Pure White and Creme L/X (or called Creme LuXury in Europe) as well as a cosmetics line.
 Kim Tyo is currently the face of Artistry.