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Coordinates: 37°2′39.2″N 76°23′35.9″W / 37.044222°N 76.393306°W / 37.044222; -76.393306
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[[File:PTCChapman.JPG|thumb|right|250px|The Chapman Apartments]]
[[File:PTCChapman.JPG|thumb|right|250px|The Chapman Apartments]]'''Peninsula Town Center''' is an open air mixed-use development located in the Coliseum Central [[Business improvement district]] of [[Hampton, Virginia]] in the [[Hampton Roads]] region. The Town Center is located on the site of the original [[Coliseum Mall]], an enclosed facility constructed in 1973 by Mall Properties Inc. of New York, its first and only owner. At 991,000-square feet (876,000 retail, 115,000 office), Peninsula Town Center is the largest redevelopment project in Hampton's history. Mall Properties has teamed with Steiner + Associates, which developed [[Easton Town Center]] in [[Columbus, Ohio|Columbus]]; [[Zona Rosa (Kansas City)|Zona Rosa]] in [[Kansas City, Missouri|Kansas City]]; [[The Greene Town Center]] near [[Dayton, Ohio|Dayton]]; and [[Bayshore Town Center]] near [[Milwaukee]] to create Peninsula Town Center.
'''Peninsula Town Center''' is an open air mixed-use development located in the Coliseum Central [[Business improvement district]] of [[Hampton, Virginia]] in the [[Hampton Roads]] region. The Town Center is located on the site of the original '''Coliseum Mall''', an enclosed facility constructed in 1973 by Mall Properties Inc. of New York, its only owner. At 991,000-square feet (876,000 retail, 115,000 office), Peninsula Town Center is the largest redevelopment project in Hampton's history. Mall Properties has teamed with Steiner + Associates, which developed [[Easton Town Center]] in [[Columbus, Ohio|Columbus]]; [[Zona Rosa (Kansas City)|Zona Rosa]] in [[Kansas City, Missouri|Kansas City]]; [[The Greene Town Center]] near [[Dayton, Ohio|Dayton]]; and [[Bayshore Town Center]] near [[Milwaukee]] to create Peninsula Town Center.


Peninsula Town Center has a mix of department and specialty retailers and restaurants, as well as commercial office and residential space above stores on some buildings. There are also several landscaped parks, plazas and squares and 4,402 parking spaces in surface and structured lots as well as on-street.
Peninsula Town Center has a mix of department and specialty retailers and restaurants, as well as commercial office and residential space above stores on some buildings. There are also several landscaped parks, plazas and squares and 4,402 parking spaces in surface and structured lots as well as on-street.


==Tenants==
==History==
The mall was built in 1973, as a commercial centerpiece of Hampton's Mercury Boulevard-Coliseum Central district and still remains the largest single tax source within the city.<ref>{{cite news | first= | last= | coauthors= | title=Stone & Youngberg Underwrites $93MM in Tax District Financing | date=2007-09-12 | publisher=Business Wire | url =http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070912005366&newsLang=en | work =businesswire.com | pages = | accessdate = 2008-03-29 | language = }}</ref> Coliseum opened with three anchors: [[E. J. Korvette]], [[JCPenney]], and [[Nachman's]]. The center was the largest and busiest shopping area on the [[Virginia Peninsula]] as it opened on October 31, 1973, until [[Newmarket North Mall]] opened in 1975 with [[Sears, Roebuck and Company|Sears]], [[Leggett]], and [[Miller & Rhoads]] which had moved from its original location across the street at the original Newmarket Shopping Center.
Peninsula Town Center features four anchor stores: Macy's, J.C. Penney, Target and Barnes & Noble. Other retail tenants include: Aeropostale, Anthony Vince Nail Spa, Aveda Animare Salon, Bakers, Bath and Body Works, Beach Treats, Bead Haven, Bo Essentials, Build-a-Bear Workshop, Cache, Charming Charlie, Chico's, Claire's, Cream, dELiA*s, Emerson's Cigars, Express, Finish Line, Forever 21, G. Bates, Ltd., GameStop, Green Gates Gifts, Gymboree, H&M, Hollister, Journey's, Justice, Kay Jewelers, Lane Bryant, LensCrafters, Mattress Discounters, Meko's Surf, Skate and More, New York & Company, Olive Ole, Shoe Woo, Sports Clips, Sports Fan, The Limited, Toys R Us Express, Victoria's Secret, Vitamin World and Wink Threading Studio.


Thus, Coliseum Mall was expanded in 1976, thus adding Norfolk-based [[Smith & Welton]] and Richmond-based [[Thalhimers]].
Restaurants and entertainment attractions include: Abuelo’s Mexican Food Embassy; bd’s Mongolian Grill; Bensi Ristorante Italiano; CineBistro, a combination bowling alley, bar and movie theater offering fine dining; Frank Beamer’s American Grill, co-owned by the Virginia Tech football coach of the same name; JoJack’s Espresso Café; Q Barbecue; Five Guys Burgers and Fries; Outback Steakhouse; The Pub; Chipotle; and Vincent’s Gourmet Italian Ice.


In 1980 [[E. J. Korvette]] declared bankruptcy and closed all its locations. The Coliseum location was left vacant until major tenant [[Montgomery Ward]] acquired the space. Ward had moved from the adjacent [[Mercury Mall]] which was converted into an open-air shopping center. The company's Auto Center remained at Mercury.
Bryant and Stratton College occupies {{convert|90000|sqft|m2}} above Barnes and Noble and in an adjacent office building. Among other office tenants are Coliseum Central Business Improvement District, Regus Office Suites and the Veterans Administration. The Chapman Apartments feature 158 one, two and three bedroom units.


In 1987, [[Crown American|The Crown American Corporation]] and the City of Newport News built and developed the competitive [[Patrick Henry Mall]], and later surrounding "big-box" [[shopping centers]] sprouted around the mall during the 1990s. Since then the city's [[Oyster Point/Patrick Henry]] district has experienced substantial growth, making commercial retail challenging for the [[Coliseum Central]] district of Hampton.
==History==
Mall Properties, noting that more than a million people live within {{convert|20|mi|km}} of the site of Coliseum Mall at Interstate 64 and Mercury Boulevard in Hampton, decided to redevelop the property rather than abandon the community it had served for more than three decades. The action followed the issuance of a master plan for Coliseum Central that called for a mixed-use project on the site. 2008 data indicated that average household income was over $61,000 and there were more than 100,000 households with incomes over $75,000. It recruited Steiner + Associates, because of their expertise in Town Center projects, to be its partner.


Until the last several years, Coliseum existed, though did not really keep up with changing times. The Ward location closed with that company's closure and became a [[Burlington Coat Factory]]. The Nachman's location went through several name changes and ownerships before demolition in 2006, along with Smith & Welton. Thalhimers became [[Hecht's]] in 1991 and [[Macy's]] in 2006.
With the exception of Macy’s, the entire Coliseum Mall was demolished in 2008. J.C. Penney reopened in a new location the day its original store closed. Barnes and Noble, Target and the Chapman Apartments followed in 2009. On March 11, 2010, more than 30 new stores opened on the same day, following a ceremony which included a countdown to zero on clocks that had been ticking off the remaining days, hours, minutes and seconds. A former NASA administrator, Ed Kilgore, husband of late Hampton Mayor Ann Kilgore, led the countdown. Project developers Mort Olshan of Mall Properties and Yaromir Steiner of Steiner + Associates delivered remarks and presented Hampton Mayor Molly Ward with a customized piece of artwork by local painter Gail Duke.


== Redevelopment ==
More stores and attractions continued to open after March 11, including the CineBistro and Frank Beamer’s American Grill.
According to the Hampton City Council's Coliseum Central Master Plan, most of the current Mall property will be converted to three or four blocks of a new urban setting with 1-2 story buildings of mixed use. The aim is to change the outdated suburban "parking lot desert" into a trendy pedestrian-friendly district of [[mixed-use]] and [[condominium]] buildings. On January 14, 2007, the mall permanently closed its doors to prepare for demolition in late February 2007. Anchor stores Macy's and a new JCPenney were to remain open throughout most of the construction.
<ref>{{cite news | first= | last= | coauthors= | title=Hampton Mayor's State of the City address | date=2007-06-25 | publisher=WVEC | url =http://www.wvec.com/news/hampton/stories/wvec_local_062507_hampton_address.13b9416e.html | work =wvec.com | pages = | accessdate = 2008-03-29 | language = }} {{Dead link|date=October 2010|bot=H3llBot}}</ref>


Peninsula Town Center opened in 2007, anchored by [[Barnes & Noble]], a new [[Dillard's]] store, the existing J.C. Penney and Macy's, and a [[Target Corporation|Target]].
==Financing==
Financing for the project comes from different sources, including the developer and the sale of $92.5-million in 30-year bonds. To repay the bonds, the City levied a special ad valorem real estate tax in the amount of $0.25 per $100 value. In addition, the city diverts all incremental taxes above those collected during a base year as well as 50% of incremental sales tax, 25% of incremental meals tax and 50% of incremental amusement tax. There is also a facility charge transaction fee (.5% fee applied to all retail purchases and fine dining) that is collected by the City Council approved Community Development Authority.

==Entertainment==
Peninsula Town Center maintains an active calendar of events in Town Square Park, which boasts a stage and jumping fountain. Coliseum Central also uses that space for certain social events. More than 900 persons for instance attended a concert in Town Square sponsored by the Coliseum Central Business Improvement District featuring singer Jerrod Neiman on August 4, 2010. The website for Peninsula Town Center is [http://www.peninsulatowncenter.com www.peninsulatowncenter.com].

==Community Foundation==
Funds collected from on-street parking meters and from tickets issued for parking violations are placed into a fund that is managed by the Peninsula Community Foundation on behalf of the Peninsula Town Center. Proceeds, after management expenses, benefit local charities and a scholarship program.


== References ==
== References ==
{{reflist}}
{{reflist}}== External links ==
{{Hampton Roads Shopping}}
* [http://www.deadmalls.com/malls/coliseum_mall.html Deadmalls.com: Coliseum Mall]
* [http://www.coliseummall.com/ Coliseum Mall] redirecting to [http://www.peninsulatowncenter.com/ Peninsula Town Center]
* [http://www.steiner.com/news.aspx?id=232] Management Firm Press Release


{{Coord|37|2|39.2|N|76|23|35.9|W|display=title}}
== External links ==
* [http://www.peninsulatowncenter.com/ Peninsula Town Center]


{{Coord|37|2|39.2|N|76|23|35.9|W|display=title}}
{{Hampton Roads Shopping}}
[[Category:Buildings and structures in Hampton, Virginia]]
[[Category:Buildings and structures in Hampton, Virginia]]
[[Category:Shopping malls in Virginia]]
[[Category:Shopping malls in Virginia]]
[[Category:Visitor attractions in Hampton, Virginia]]
[[Category:Visitor attractions in Hampton, Virginia]]
[[Category:Shopping malls established in 1970]]

Revision as of 03:34, 2 February 2012

Peninsula Town Center
Map
LocationHampton, Virginia
OwnerMall Properties, Inc.
No. of stores and services100+
No. of anchor tenants4
Total retail floor area1.1 million square feet
No. of floors1-2(shopping) 3-4(apartments and parking garage)
Parking4,402
Website[1]
File:PTCChapman.JPG
The Chapman Apartments

Peninsula Town Center is an open air mixed-use development located in the Coliseum Central Business improvement district of Hampton, Virginia in the Hampton Roads region. The Town Center is located on the site of the original Coliseum Mall, an enclosed facility constructed in 1973 by Mall Properties Inc. of New York, its only owner. At 991,000-square feet (876,000 retail, 115,000 office), Peninsula Town Center is the largest redevelopment project in Hampton's history. Mall Properties has teamed with Steiner + Associates, which developed Easton Town Center in Columbus; Zona Rosa in Kansas City; The Greene Town Center near Dayton; and Bayshore Town Center near Milwaukee to create Peninsula Town Center.

Peninsula Town Center has a mix of department and specialty retailers and restaurants, as well as commercial office and residential space above stores on some buildings. There are also several landscaped parks, plazas and squares and 4,402 parking spaces in surface and structured lots as well as on-street.

History

The mall was built in 1973, as a commercial centerpiece of Hampton's Mercury Boulevard-Coliseum Central district and still remains the largest single tax source within the city.[1] Coliseum opened with three anchors: E. J. Korvette, JCPenney, and Nachman's. The center was the largest and busiest shopping area on the Virginia Peninsula as it opened on October 31, 1973, until Newmarket North Mall opened in 1975 with Sears, Leggett, and Miller & Rhoads which had moved from its original location across the street at the original Newmarket Shopping Center.

Thus, Coliseum Mall was expanded in 1976, thus adding Norfolk-based Smith & Welton and Richmond-based Thalhimers.

In 1980 E. J. Korvette declared bankruptcy and closed all its locations. The Coliseum location was left vacant until major tenant Montgomery Ward acquired the space. Ward had moved from the adjacent Mercury Mall which was converted into an open-air shopping center. The company's Auto Center remained at Mercury.

In 1987, The Crown American Corporation and the City of Newport News built and developed the competitive Patrick Henry Mall, and later surrounding "big-box" shopping centers sprouted around the mall during the 1990s. Since then the city's Oyster Point/Patrick Henry district has experienced substantial growth, making commercial retail challenging for the Coliseum Central district of Hampton.

Until the last several years, Coliseum existed, though did not really keep up with changing times. The Ward location closed with that company's closure and became a Burlington Coat Factory. The Nachman's location went through several name changes and ownerships before demolition in 2006, along with Smith & Welton. Thalhimers became Hecht's in 1991 and Macy's in 2006.

Redevelopment

According to the Hampton City Council's Coliseum Central Master Plan, most of the current Mall property will be converted to three or four blocks of a new urban setting with 1-2 story buildings of mixed use. The aim is to change the outdated suburban "parking lot desert" into a trendy pedestrian-friendly district of mixed-use and condominium buildings. On January 14, 2007, the mall permanently closed its doors to prepare for demolition in late February 2007. Anchor stores Macy's and a new JCPenney were to remain open throughout most of the construction. [2]

Peninsula Town Center opened in 2007, anchored by Barnes & Noble, a new Dillard's store, the existing J.C. Penney and Macy's, and a Target.

References

  1. ^ "Stone & Youngberg Underwrites $93MM in Tax District Financing". businesswire.com. Business Wire. 2007-09-12. Retrieved 2008-03-29. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  2. ^ "Hampton Mayor's State of the City address". wvec.com. WVEC. 2007-06-25. Retrieved 2008-03-29. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help) [dead link]

== External links ==

37°2′39.2″N 76°23′35.9″W / 37.044222°N 76.393306°W / 37.044222; -76.393306