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Revision as of 11:20, 14 February 2012

Podravka d.d.
Company typePublic (ZSE: PODR)
ISINHRPODRRA0004 Edit this on Wikidata
IndustryFood and beverages
Founded1934
FounderMarijan & Matija Wolf
Headquarters
Koprivnica
,
Croatia
Area served
Worldwide
Key people
Miroslav Vitković, President of the Management Board[1]
Ljubo Jurčić, President of the Supervisory Board[2]
Productsfood seasoning, soups, ready-to-serve meals, half-ready meals, vegetables, meat products, canned fish, sauces, tomato products, baby food, breakfast cereal, sweet products, ice-cream, bakery products, mill products, frozen products, side dishes, beverages, fresh meat.
RevenueIncrease 2,689.6 HRK (465.8 US$) million in the first nine months of 2008 [3]
Increase HRK 116.9 million (USD 20.2 million) (Q1–Q3 2008)
Increase HRK 51.2 million (USD 8.8 million) (Q1–Q3 2008)
Number of employees
6,831 (2008)
Websitepodravka.hr

Podravka is a food company based in Koprivnica, Croatia. It produces the rather well-known product Vegeta, amongst thousands of other products in its diverse catalogue.

Podravka brands:

  • Vegeta and Warzywko - original condiment
  • Studena and Studenac - bottled water
  • Eva - sardines
  • Tallianetta - pasta meals
  • Vital Fini-Mini - small soups
  • Fant - half redy-to-serve meals
  • Belsad - marmelades and james
  • Sms - oils
  • Provita - cereals
  • Čokolino and Lino - food for small children
  • Dolcela - cremes
  • Lero - juices
  • Kviki - salted snacks

Podravka is also known for its various pickled vegetables and Ajvar relish.

History

Vegeta: Podravka's best known product, a condiment
File:Ajvar hot Podravka.jpg
Podravka's Ajvar, another product they are known for, their version of the famous style of vegetable relish

Podravka's origins are traced to the 1934 family business for fruit processing of the Wolf brothers in Koprivnica which was nationalised in 1947.

  • 1949 - Production of preserves begins (fine marmalade).
  • 1952 - New products appear - candy fruit, desserts, fruit syrups, mustard, ketchup, fruit wines, dried vegetables, sterilised beans and peas, tinned meat..
  • 1957 - Podravka soups enter the market.
  • 1958 - Production of classic chicken and beef soup begins. The rooster on Podravka's chicken soup becomes a symbol of a good homemade soups in bags, whichc cook up in just five minutes and are a great help for the busy housewife. This same year chicken and beef soup are presented for the first time at the Zagreb Trade Fair.
  • 1959 - Vegeta, a universal food complement which is sold today in more than 40 countries on all continents, has been launched on the market.
  • 1964 - Ten new instant soups appear on the market.
  • 1967 - First cooperative arrangements with foreign partners. Vegeta sets out for the wider world -first exports to Hungary and Russia.
  • 1970 - Production of Čokolino begins, followed later by children's food in other flavours, all with a little bear called Lino as their trademark.

The bottling plant in Lipik becomes part of Podravka. Then, water was known as "Natural sparkling water", while the name "Lipički studenac", was given in 1973. The first written proof of mineral water in its usage appears in 1708 when there were four springs of mineral water.

  • 1972 - Production of medicines begins in Ludbreg near Koprivnica.
  • 1973 - Podravka's meat factory - today called Danica Meats d.o.o. -is built as part of the industrial zone in Danica.
  • 1974 - "Little Secrets of Great Chefs" is broadcast on television for the first time.
  • 1981 - Belupo, a pharmaceuticals and cosmetics factory, is built as part of the Danica industrial zone in Koprivnica
  • 1993 - Podravka is privatised and registered as a joint-stock company.
  • 1996 - The process of restructuring Podravka for profitable growth has begun.
  • 1997 - A strong wave of modernisation and investment, 130 million EUR worth, including the construction of three new factories and the introduction of a new, integrated commercial IT system.
  • 1998 - Podravka d.d. shares begin trading in the 1st quotation of the Zagreb Stock Exchange. Mineral water gets the name of "Studenac" and it has kept it so far to this day.
  • 1999 - A new Belupo pharmaceuticals complex opens in Koprivnica, producing human pharmaceuticals. A full integration of business activities via a modern SAP R/3 computer system.
  • 2000 - A new Vegeta plant opens in Koprivnica as well as the plant of Vegeta, soups and powder products in Poland. A pure spring water Studena appears on the market.
  • 2001 - Podravka becomes the exclusive distributor of Kraš for the Hungarian market. Podravka' Vegeta gains the certificate for the System of Quality Management ISO 9001:2000.
  • 2002 - The Quality Management System ISO 9001:2000 has been enlarged to the Podravka Food, LIno, Dolcela and Kviki. Podravka has taken over a Poreč firm Ital-Ice, a producer of quality ice cream, desserts, and a distributor of frozen food. A contract has been signed between Podravka and Nestlé World Trade Corporation of selling, logistics and distributing some products of the Nestlle Group. Podravka has taken over a Czech firm Lagris.
  • 2003 - In collaboration with the Zagreb Faculty of Economics and Business Management, Podravka founds POMAK - Podravka's Management Academy. Podravka becomes the distributor of a range of products of the tinned fish firm Adria d. d. from Zadar. In the industrial zone Danica a new plant of Podravka prepared food has been opened.i
  • 2004 - Vegeta in Poland was given an award called "Superbrand Polska" . "The Brands Committee" gave it to it as one of the biggest brands on the Polish market. For the first time, the contest of the Foundation "Prof. Zlata Bartl" appears which encourages the creative and innovative work of undergraduate and postgraduate students.
  • 2005 - Euromoney, one of the most influential business and finance magazines, gave Podravka an Award for Business Excellence. Vegeta, the most famous Podravka Brand, is the recipient of yet another valuable international acknowledgement - Superbrand 2005 in Russia.
  • 2006 - According to the Three-year contract between Podravka and Istraturist, a Tennis Tournament in Umag will be taking place in the following three years as ATP STUDENA Croatia Open Umag. In 2006 the brand Eva was purchased, and by the Vegeta brand two new products were launched on the market - "Vegeta pikant", and liquid Vegeta on the Australian Market.. A new children food plant starts being built, and Podravka became the first Croatian member of International Business Forum (IBLF). In cooperation with the sports newspapers Sportske novosti, the Čokolino All rounder has begun.[4]

Controversy

Former Podravka CEO Zdravko Šestak and several others, including Damir Polančec, were involved in a set of suspicious financial transactions for which they were arrested in 2009 and 2010.[5]

The controversy resurfaced in late 2010 as part of the infamous Wikileaks cables.[6]

References

  1. ^ "Management - Podravka". Retrieved 2010-03-31.
  2. ^ "Supervisory Board - Podravka". Retrieved 2010-03-31.
  3. ^ Podravka Group. "Podravka Group business results for the period January – September 2008". Retrieved 2008-10-27.
  4. ^ Podravka Group. "Podravka History". Retrieved 2008-10-27.
  5. ^ Podravka Group. "Zdravko Šestak". Retrieved 2008-10-27.[dead link]
  6. ^ http://213.251.145.96/cable/2010/02/10ZAGREB97.html. {{cite news}}: Missing or empty |title= (help)
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