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==Biography==
==Biography==
Weider was born in [[Montreal, Quebec]], [[Canada]], to Jewish parents. He published the first issue of ''Your Physique'' magazine in 1936 when he was 17 years old, and built a set of [[barbell]]s out of car wheels and axles the same year. He designed numerous training courses beginning in the 1950s, including the Weider System of Bodybuilding. In the 1950s, he met Betty Brosmer, who was then the highest paid pin-up model in the U.S.<ref>Mike Steere ''Brothers of Iron'', p. 120, Sports Publishing LLC, 2006 ISBN 978-1596701243</ref> In 1961, he married Brosmer, who has worked alongside him as Betty Weider. Betty and Joe have together written books on bodybuilding.<ref>''The Weider Body Book'', Joe and Betty Weider, Contemporary Books (1984) ISBN 0809254298</ref> Joe, Betty and Ben are co-founders of the [[International Federation of BodyBuilders]].<ref>[http://www.bettyweider.com website]</ref> In 1995, he appeared in the [[Charlton Heston]] and [[Peter Graves]] film, ''[[America: A Call to Greatness]]'', directed by [[Warren Chaney]].<ref>[http://www.americamovie.org/guest_biographies.html America Movie (Biographies)]</ref>
Weider was born in [[Montreal, Quebec]], [[Canada]], to Jewish parents. He published the first issue of ''Your Physique'' magazine in 1936 when he was 17 years old, and built a set of [[barbell]]s out of car wheels and axles the same year. He designed numerous training courses beginning in the 1950s, including the Weider System of Bodybuilding.
===Betty Brosmer===
In the 1950s he met Betty Brosmer, who was then the highest paid pin-up model in the U.S.<ref>Mike Steere ''Brothers of Iron'', p. 120, Sports Publishing LLC, 2006 ISBN 978-1596701243</ref> Betty was herself a leading pioneer in women's health and fitness. [http://www.bettyweider.com/bettyweider_info/Index.aspx] In 1961 Joe and Betty married, and she began working alongside him as Betty Weider. Betty and Joe have together written books on bodybuilding.<ref>''The Weider Body Book'', Joe and Betty Weider, Contemporary Books (1984) ISBN 0809254298</ref> Joe, Betty and Ben are co-founders of the [[International Federation of BodyBuilders]].<ref>[http://www.bettyweider.com website]</ref> In 1995, he appeared in the [[Charlton Heston]] and [[Peter Graves]] film, ''[[America: A Call to Greatness]]'', directed by [[Warren Chaney]].<ref>[http://www.americamovie.org/guest_biographies.html America Movie (Biographies)]</ref>
[[File:Joe Weider America A Call to Greatness.jpg|left|thumb|Joe Weider appears in the [[Charlton Heston]] film, ''[[America: A Call to Greatness]]'' (1995)]]
[[File:Joe Weider America A Call to Greatness.jpg|left|thumb|Joe Weider appears in the [[Charlton Heston]] film, ''[[America: A Call to Greatness]]'' (1995)]]


Revision as of 10:50, 25 March 2012

Joe Weider
File:JoeWeiderPortrait.jpg
Joe Weider
Born
Josef Weider

(1919-11-29) November 29, 1919 (age 104)
Montreal, Quebec, Canada
Other namesThe Master Blaster
OccupationTrainer
Known forCreating: The Mr. Olympia Contest & The IFBB
Height5 ft 10 in (178 cm)
RelativesBen Weider (brother)
Websitewww.weider.com

Josef E. "Joe" Weider (born November 29, 1919)[1] is co-founder of the International Federation of BodyBuilders (IFBB) along with brother Ben Weider and creator of the Mr. Olympia, the Ms. Olympia, and the now-defunct Masters Olympia bodybuilding contests. He is the publisher of several bodybuilding and fitness-related magazines, most notably Muscle & Fitness, Flex, Men's Fitness and Shape, and is the manufacturer of a line of fitness equipment and fitness supplements.

Biography

Weider was born in Montreal, Quebec, Canada, to Jewish parents. He published the first issue of Your Physique magazine in 1936 when he was 17 years old, and built a set of barbells out of car wheels and axles the same year. He designed numerous training courses beginning in the 1950s, including the Weider System of Bodybuilding.

Betty Brosmer

In the 1950s he met Betty Brosmer, who was then the highest paid pin-up model in the U.S.[2] Betty was herself a leading pioneer in women's health and fitness. [3] In 1961 Joe and Betty married, and she began working alongside him as Betty Weider. Betty and Joe have together written books on bodybuilding.[3] Joe, Betty and Ben are co-founders of the International Federation of BodyBuilders.[4] In 1995, he appeared in the Charlton Heston and Peter Graves film, America: A Call to Greatness, directed by Warren Chaney.[5]

File:Joe Weider America A Call to Greatness.jpg
Joe Weider appears in the Charlton Heston film, America: A Call to Greatness (1995)

Publications

In 1953, Your Physique was renamed Muscle Builder magazine. The name changed again to Muscle & Fitness in 1980. Other magazines published by Weider's publishing empire include "Mr. America", "Muscle Power", Shape magazine, Fit Pregnancy, Men's Fitness, Living Fit, Prime Health and Fitness, Cooks, Senior Golfer, and Flex. Weider has written numerous books, including The Weider System of Bodybuilding (1981), and co-wrote the 2006 biography Brothers Of Iron with Ben Weider. In 1983, Weider was named "Publisher of the Year" by The Periodical and Book Association.

In 2003, his publication company, Weider Publications, was sold to American Media.

Select bibliography

  • Brothers of Iron: How the Weider Brothers Created the Fitness Movement and Built a Business Empire, Joe and Ben Weider, with Mike Steere, Sports Publishing (2006) ISBN 1596701242

Products

He created Weider Nutrition in 1940, considered the first sports nutrition company. Now called Schiff Nutrition, they were the creators of Tiger's Milk nutrition bars and related products, one of the earliest lines of sports foods.[6]

Awards

On Labor Day 2006, California governor and seven times Mr. Olympia winner Arnold Schwarzenegger, a Weider protege, presented him with the Venice Muscle Beach Hall of Fame's Lifetime Achievement award. Schwarzenegger credited Weider with inspiring him to enter bodybuilding and to come to the United States.[7][8]

In 1972, Weider and his brother Ben found themselves a target of an investigation led by U.S. Postal Inspectors. The investigation involved the claims regarding their nutritional supplement Weider Formula No. 7. The product was a weight-gainer that featured a young Arnold Schwarzenegger on the label. The actual claim centered on consumers being able to "gain a pound per day" in mass. Following an appeal wherein Schwarzenegger testified, Weider was forced to alter his marketing and claims.[9][10]

Weider was ordered to offer a refund to 100,000 customers of a "five-minute body shaper" that was claimed to offer significant weight loss after just minutes a day of use. The claims, along with misleading "before and after" photographs, were deemed false advertising by a Superior Court Judge in 1976.[11]

In the 1980s, Weider found himself answering charges levied by the Federal Trade Commission (FTC). In 1984, the FTC charged that ads for Weider's Anabolic Mega-Pak (containing amino acids, minerals, vitamins, and herbs) and Dynamic Life Essence (an amino acid product) had been misleading. The FTC complaint was settled in 1985 when Weider and his company agreed not to falsely claim that the products could help build muscles or be effective substitutes for anabolic steroids. They also agreed to pay a minimum of $400,000 in refunds or, if refunds did not reach this figure, to fund research on the relationship of nutrition to muscle development.[12]

In 2000, Weider Nutritional International settled another FTC complaint involving false claims made for alleged weight loss products. The settlement agreement called for $400,000 to be paid to the FTC and for a ban on making any unsubstantiated claims for any food, drug, dietary supplement, or program.[13]

References

  1. ^ official records destroyed in a fire Brothers of Iron: Building the Weider Empire by Joe Weider, ISBN 1596701242 Published by Sports Publishing, September 1, 2006. page 5
  2. ^ Mike Steere Brothers of Iron, p. 120, Sports Publishing LLC, 2006 ISBN 978-1596701243
  3. ^ The Weider Body Book, Joe and Betty Weider, Contemporary Books (1984) ISBN 0809254298
  4. ^ website
  5. ^ America Movie (Biographies)
  6. ^ [1]
  7. ^ Finnegan, Michael; Robert Salladay (September 5, 2006). "CALIFORNIA ELECTIONS; Angelides, Governor Work the Holiday; Schwarzenegger pays a nostalgic Labor Day visit to a bodybuilding event in Venice. His challenger seeks to shore up support among unions". Los Angeles Times. Los Angeles, Calif. p. B.1.
  8. ^ [2]
  9. ^ P.S. Docket No. 3/27 July 17, 1974
  10. ^ P.S. Docket No. 2/81 October 29, 1975
  11. ^ WMcGARRY, T (1985-08-20). "Body-Building Firm to Pay $400,000 in Settlement of FTC Vitamin Case". Los Angeles Times (1886-Current File). pp. V_A6. ISSN 0458-3035. {{cite news}}: |access-date= requires |url= (help)
  12. ^ WMcGARRY, T (1985-08-20). "Body-Building Firm to Pay $400,000 in Settlement of FTC Vitamin Case". Los Angeles Times (1886-Current File). pp. V_A6. ISSN 0458-3035. {{cite news}}: |access-date= requires |url= (help)
  13. ^ AssociatedPress (2000-10-06). "FIRM TO PAY $400,000 FOR BAD ADVERTISING". The Post - Tribune. pp. A.14. ISSN 8750-3492. {{cite news}}: |access-date= requires |url= (help)

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