WWEG

WWEG

Myersville, Maryland
Broadcast area	The "Four-State Region"
Frequency	106.9 MHz
Branding	"106.9 The Eagle"
Programming
Format	Classic Rock
Ownership
Owner	Nassau Broadcasting (Nassau Broadcasting III, LLC)
Sister stations	WAFY, WARK
History
First air date	1954
Former call signs	WARK-FM (1954-1970s) WWCS (1970s-1982) WXCS (1982–1985) WARX (1985–2005)
Call sign meaning	WW EaGle
Technical information
Facility ID	39806
Class	B1
ERP	15,500 watts
HAAT	260 meters
Transmitter coordinates	39°29′57.00″N 77°36′42.00″W
Links
Webcast	Listen Live
Website	1069theeagle.com

WWEG is a Classic Hits formatted broadcast radio station licensed to Myersville, Maryland.

The station can be heard throughout the "Four-State Region" of western Maryland, south central Pennsylvania, eastern West Virginia and northern Virginia. WWEG's distance grade signal can be heard in Washington, D.C., though it is prone to interference from WJFK-FM.

WWEG is owned and operated by Nassau Broadcasting.

History

WWEG was launched in 1954 as WARK-FM. In the mid 1970s, the calls were changed to WWCS, standing for "Country Sunshine", an automated country format it ran at the time. In a market dominated with country stations (WYII & WAYZ) WWCS struggled in the ratings even though it had the most powerful broadcast signal.

On October 6, 1982, WWCS became WARX, dropping its country format for Album Oriented Rock using the tagline "107 X Marks The Rock". 107X was a hit immediately, although its popularity wained as the "AOR" format struggled in the 80's. On March 1, 1985, the AOR format gave way to a Soft Adult Contemporary format known as "Magic 106.9", yet the call letters stayed the same. In Early 1991, the station adopted an Oldies format (again with no call letter change) and became known as "Oldies 106.9", which eventually became its most popular incarnation.

Although the station was identified as "Hagerstown/Frederick" after the call letters on the station, it never had a dual-id. It was licensed only to Hagerstown for the station's entire existence in that city. In 2008, the city of license was changed to Myersville, Maryland.

On March 10, 2005, owner Manning Broadcasting sold WARX to Nassau Broadcasting for an unknown sum. Nassau immediately instituted a change to the current calls and format.

Nine days earlier, on March 1, 2005, nearby Waynesboro, Pennsylvania-based WWMD (now WBHB-FM) had flipped from Contemporary Hit Radio to Classic Rock under the callsign WEEG, with their new branding being "Eagle 101.5". On March 9, 2005, Nassau sued WEEG owner Verstandig Broadcasting for the use of the "Eagle" moniker, even though Verstandig had been using the name prior to Nassau's purchase of WARX.

On March 9, Verstandig dropped the "Eagle" branding and changed WEEG's calls to WFYN. On March 10, Nassau officially changed WARX's calls to WWEG.

Because of the lawsuit against Verstandig, ratings for WWEG were weak at the beginning but have picked up. WFYN, which now airs an active rock format as WBHB-FM, had consistently ranked higher than WWEG, though after the last ratings cycle in Summer of 2009, WWEG did rank higher than WBHB.

The WARX calls are now on a Lewiston, Maine station.

External links

• 106.9 The Eagle Online
• Facility details for Facility ID WWEG ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's FM station database