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| locations = [[Atlanta]]<br>[[Detroit]]<br>[[San Francisco]]<br>[[Chicago]]<br>[[London]], [[United Kingdom|UK]]
| locations = [[Atlanta]]<br>[[Detroit]]<br>[[San Francisco]]<br>[[Chicago]]<br>[[London]], [[United Kingdom|UK]]
| area_served = Worldwide
| area_served = Worldwide
| key_people = Bryan Wiener <small>([[Chief executive officer|CEO]])</small><br>Sarah Hofstetter <small>([[President|President]])</small><br>Adam Kerj <small>([[Chief creative officer|CCO]])</small><br>Jared Belsky <small>([[Executive Vice President|EVP]])</small><br>Eric Bacolas <small>([Chief Talent Officer])</small><br>Dave Jacobs <small>([[General Manager|GM]])</small><br>Laura Mete Frizzell <small>([[Senior Vice President|SVP, Media Services]])</small><br>Lee Maicon <small>([[Senior Vice President|SVP, Insights & Planning]])</small><br>Kevin Geraghty <small>([[Vice president|VP, Reporting & Analytics]])</small><br>Oliver Bishop <small>([[Chief executive officer|CEO, 360i Europe]])</small><br>Rob Connolly <small>([[Managing Director|360i UK]])</small><br>Mark Avnet <small>([[Dean|Dean of 360iU]])</small>
| key_people = Bryan Wiener <small>([[Chief executive officer|CEO]])</small><br>Sarah Hofstetter <small>([[President|President]])</small><br>Adam Kerj <small>([[Chief creative officer|CCO]])</small><br>Jared Belsky <small>([[Executive Vice President|EVP]])</small><br>Eric Bacolas <small>(Chief Talent Officer)</small><br>Dave Jacobs <small>([[General Manager|GM]])</small><br>Laura Mete Frizzell <small>([[Senior Vice President|SVP, Media Services]])</small><br>Lee Maicon <small>([[Senior Vice President|SVP, Insights & Planning]])</small><br>Kevin Geraghty <small>([[Vice president|VP, Reporting & Analytics]])</small><br>Oliver Bishop <small>([[Chief executive officer|CEO, 360i Europe]])</small><br>Rob Connolly <small>([[Managing Director|360i UK]])</small><br>Mark Avnet <small>([[Dean|Dean of 360iU]])</small>
| industry = Marketing & Advertising
| industry = Marketing & Advertising
| products =
| products =
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| net_income =
| net_income =
| owner =
| owner =
| num_employees = 500
| num_employees = 500+
| parent = [[Dentsu]]{{R|wsj-dentsu|adage-dentsu}}
| parent = [[Dentsu]]{{R|wsj-dentsu|adage-dentsu}}
| divisions =
| divisions =
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==Awards==
==Awards==
360i's awards include:
360i's awards include:
* Advertising Age - Agency A-List 2011 | Best Places to Work in Media & Marketing
* Advertising Age - Agency A-List (2013){{R|alist-2013}}| Best Places to Work in Media & Marketing (2011 & 2012)
* iMedia Agency of the Year and Best Agency for Social (2012){{R|imedia-2012}}
⚫
* Fast Company "World's Most Innovative Companies" 2011
* Named a Leader in "The Forrester Wave: Search Marketing Agencies, Q4 2012."{{R|forrester-2012}}
⚫
* Fast Company "World's Most Innovative Companies" 2011 {{R|fast-company}}
* OMMA Agency of the Year 2010: Best Use of Search{{R|mediapost-omma-2010}}
* OMMA Agency of the Year 2010: Best Use of Search{{R|mediapost-omma-2010}}
* Hive Awards for Best Website & Best Web App &mdash; [[Marvel Entertainment|Marvel]] Create Your Own Comic, 2010{{R|hive-cyoc}}
* Internet Advertising Competition (IAC) Award for Best Online Ad &mdash; Travel & Lodging, 2010{{R|iac-ihg}}
* DPAC Award for Best Social Engagement Campaign, 2009 (with [[The Coca-Cola Company|Coca-Cola]]){{R|dpac-coke}}
* OMMA Search Agency of the Year for 2007{{R|mediapost-omma}}
* [[Google]] Marketing Machine Award for Q3 2007{{R|mediapost-gmma}}
* Interactive Media Award for Outstanding Achievement, [[Adidas]] Baseball Website{{R|ima}}
* [[Shorty Awards]] - Best Use of Social Media for a Consumer Product or Service, Dentyne{{R|shorty}}
* [[Shorty Awards]] - Best Use of Social Media for a Consumer Product or Service, Dentyne{{R|shorty}}


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<ref name="bacon-barter">{{cite news|last=Elliott|first=Stuart|url=http://mediadecoder.blogs.nytimes.com/2012/09/10/oscar-mayer-proposes-a-new-bacon-as-a-new-currency/|work=[[The New York Times]]|date=2012-09-10}}</ref>
<ref name="bacon-barter">{{cite news|last=Elliott|first=Stuart|url=http://mediadecoder.blogs.nytimes.com/2012/09/10/oscar-mayer-proposes-a-new-bacon-as-a-new-currency/|work=[[The New York Times]]|date=2012-09-10}}</ref>
<ref name="oreo-dunkindark">{{cite news|last=Sanders|first=Rachel|url=http://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast|work=[[BuzzFeed]]|date=2013-02-03}}</ref>
<ref name="oreo-dunkindark">{{cite news|last=Sanders|first=Rachel|url=http://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast|work=[[BuzzFeed]]|date=2013-02-03}}</ref>
<ref name="fast-company">{{cite news|url=http://www.360i.com/about/press/fast-company-names-360i-world-s-innovative-companies/|work=[[360i]]|date=2011-02-17}}</ref>
<ref name="wsj-dentsu">{{cite news|last=Vranica|first=Suzanne|url=http://online.wsj.com/article/SB10001424052748704762904575025064277744920.html|title=Dentsu in Talks to Buy Ad Firm|work=[[The Wall Street Journal]]|date=2010-01-26|accessdate=2010-03-30| archiveurl= http://web.archive.org/web/20100408113955/http://online.wsj.com/article/SB10001424052748704762904575025064277744920.html| archivedate= 8 April 2010 <!--DASHBot-->| deadurl= no}}</ref>
<ref name="wsj-dentsu">{{cite news|last=Vranica|first=Suzanne|url=http://online.wsj.com/article/SB10001424052748704762904575025064277744920.html|title=Dentsu in Talks to Buy Ad Firm|work=[[The Wall Street Journal]]|date=2010-01-26|accessdate=2010-03-30| archiveurl= http://web.archive.org/web/20100408113955/http://online.wsj.com/article/SB10001424052748704762904575025064277744920.html| archivedate= 8 April 2010 <!--DASHBot-->| deadurl= no}}</ref>
<ref name="adage-dentsu">{{cite web|last=Patel|first=Kunur|url=http://adage.com/digital/article?article_id=141743|title=Dentsu Acquires 360i, Taking a Big Digital Shop off the Table|work=[[Advertising Age]]|date=2010-01-25|accessdate=2010-05-24| archiveurl= http://web.archive.org/web/20100430193948/http://adage.com/digital/article?article_id=141743| archivedate= 30 April 2010 <!--DASHBot-->| deadurl= no}}</ref>
<ref name="adage-dentsu">{{cite web|last=Patel|first=Kunur|url=http://adage.com/digital/article?article_id=141743|title=Dentsu Acquires 360i, Taking a Big Digital Shop off the Table|work=[[Advertising Age]]|date=2010-01-25|accessdate=2010-05-24| archiveurl= http://web.archive.org/web/20100430193948/http://adage.com/digital/article?article_id=141743| archivedate= 30 April 2010 <!--DASHBot-->| deadurl= no}}</ref>

Revision as of 17:31, 4 February 2013

For the video resolution, see Low-definition television.
360i
Type of site
Subsidiary
Founded1998
HeadquartersNew York City, U.S.
No. of locationsAtlanta
Detroit
San Francisco
Chicago
London, UK
Area servedWorldwide
Key peopleBryan Wiener (CEO)
Sarah Hofstetter (President)
Adam Kerj (CCO)
Jared Belsky (EVP)
Eric Bacolas (Chief Talent Officer)
Dave Jacobs (GM)
Laura Mete Frizzell (SVP, Media Services)
Lee Maicon (SVP, Insights & Planning)
Kevin Geraghty (VP, Reporting & Analytics)
Oliver Bishop (CEO, 360i Europe)
Rob Connolly (360i UK)
Mark Avnet (Dean of 360iU)
IndustryMarketing & Advertising
ServicesSocial Media Marketing
Search Marketing (SEM & SEO)
Consumer Insights
Creative & Technology
Measurement & Analytics
Media Planning & Buying
Mobile Marketing
Strategy
Digital Education & Training
Employees500+
ParentDentsu[1][2]
URLhttp://www.360i.com/

360i is a digital agency[3] founded in 1998.[4] Its clients include Capital One, Coca-Cola, Diageo, H&R Block, NBC Universal, Oreo, Oscar Mayer, UGG Australia and Toyota.[5] In 2013, Advertising Age named 360i the No. 2 advertising agency in the United States – and top-tanked digital shop – in its annual Agency A-List issue [6]. In 2012, 360i was named iMedia's Agency of the Year and Best Agency for Social[7]. The agency was also cited as a "Leader" in the October 2012 Forrester Research, Inc., report "The Forrester Wave: Search Marketing Agencies, Q4 2012."[8]

Notable work from the agency includes "The Great American Bacon Barter," a social media-powered cross-country expedition in which Oscar Mayer proposed bacon as a new form of currency[9] and Oreo's "Dunk in the Dark" social ad that went viral during Super Bowl XLVII.[10]

360i is a unit of Dentsu.[1][2]

Awards

360i's awards include:

  • Advertising Age - Agency A-List (2013)[6]| Best Places to Work in Media & Marketing (2011 & 2012)
  • iMedia Agency of the Year and Best Agency for Social (2012)[7]
  • Named a Leader in "The Forrester Wave: Search Marketing Agencies, Q4 2012."[8]
  • Fast Company "World's Most Innovative Companies" 2011 [11]
  • OMMA Agency of the Year 2010: Best Use of Search[12]
  • Shorty Awards - Best Use of Social Media for a Consumer Product or Service, Dentyne[13]

Publications

360i has released white papers and POVs, keeps an updated industry blog, and has published four industry handbooks to date.

In addition to published playbooks, 360i releases white papers, POVs providing insights on new industry trends and innovations as they unfold.

References

  1. ^ a b Vranica, Suzanne (2010-01-26). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal. Archived from the original on 8 April 2010. Retrieved 2010-03-30. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  2. ^ a b Patel, Kunur (2010-01-25). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age. Archived from the original on 30 April 2010. Retrieved 2010-05-24. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  3. ^ Steel, Emily (2007-10-09). "Job-Search Sites Face a Nimble Threat". The Wall Street Journal. Retrieved 2010-03-26. New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.
  4. ^ "The Next Generation". Adweek. Retrieved 2010-03-26. Founded: 1998
  5. ^ "Featured Clients". 360i. Retrieved 2010-05-13.
  6. ^ a b Schultz, E.J. (2013-01-28). "360i is No. 2 on Ad Age's Agency A-List". Advertising Age.
  7. ^ a b "iMedia Agency Awards 2012". iMedia Connection. 2012-12-05.
  8. ^ a b 360i. 2012-10-31 http://www.360i.com/about/press/360i-named-leader-search-marketing-agencies-report/. {{cite news}}: Missing or empty |title= (help)
  9. ^ Elliott, Stuart (2012-09-10). The New York Times http://mediadecoder.blogs.nytimes.com/2012/09/10/oscar-mayer-proposes-a-new-bacon-as-a-new-currency/. {{cite news}}: Missing or empty |title= (help)
  10. ^ Sanders, Rachel (2013-02-03). BuzzFeed http://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast. {{cite news}}: Missing or empty |title= (help)
  11. ^ 360i. 2011-02-17 http://www.360i.com/about/press/fast-company-names-360i-world-s-innovative-companies/. {{cite news}}: Missing or empty |title= (help)
  12. ^ Sullivan, Laurie. "OMMA's Agency of the Year 2010: Best Use of Search: 360i". MediaPost. Retrieved 2011-01-01.
  13. ^ "Best Use of Social Media for a Consumer Product or Service". Shorty Awards. Retrieved 2012-09-04.

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External links

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