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* Named a Leader in "The Forrester Wave: Search Marketing Agencies, Q4 2012."{{R|forrester-2012}}
* Named a Leader in "The Forrester Wave: Search Marketing Agencies, Q4 2012."{{R|forrester-2012}}
* Fast Company "World's Most Innovative Companies" 2011 {{R|fast-company}}
* Fast Company "World's Most Innovative Companies" 2011 {{R|fast-company}}
* Crain's Best Places to Work New York (2011 & 2012)
* Creative Media Awards - Best Social Campaign for [[Oscar Mayer]] (2013)
* OMMA Awards - Best Integrated Campaign for [[USA Network]] (2012)
* WebAwards - Best Industry Website for [[Odwalla]] (2012)
⚫
* [[Shorty Awards]] - Best Use of Social Media for a Consumer Product, [[Dentyne]] (2012){{R|shorty}}
* Communicator Awards - Award of Excellence for [[Coca-Cola Freestyle]] (2011)
* OMMA Awards - Best Use of a Social Fan Page for [[Coca-Cola]] (2011)
* [[Shorty Awards]] - Best Location-Based Campaign for [[Bravo]] (2011)
* OMMA Agency of the Year 2010: Best Use of Search{{R|mediapost-omma-2010}}
* OMMA Agency of the Year 2010: Best Use of Search{{R|mediapost-omma-2010}}
⚫
* [[Shorty Awards]] - Best Use of Social Media for a Consumer Product or Service, Dentyne{{R|shorty}}


==Publications==
==Publications==

Revision as of 17:36, 4 February 2013

For the video resolution, see Low-definition television.
360i
Type of site
Subsidiary
Founded1998
HeadquartersNew York City, U.S.
No. of locationsAtlanta
Detroit
San Francisco
Chicago
London, UK
Area servedWorldwide
Key peopleBryan Wiener (CEO)
Sarah Hofstetter (President)
Adam Kerj (CCO)
Jared Belsky (EVP)
Eric Bacolas (Chief Talent Officer)
Dave Jacobs (GM)
Laura Mete Frizzell (SVP, Media Services)
Lee Maicon (SVP, Insights & Planning)
Kevin Geraghty (VP, Reporting & Analytics)
Oliver Bishop (CEO, 360i Europe)
Rob Connolly (360i UK)
Mark Avnet (Dean of 360iU)
IndustryMarketing & Advertising
ServicesSocial Media Marketing
Search Marketing (SEM & SEO)
Consumer Insights
Creative & Technology
Measurement & Analytics
Media Planning & Buying
Mobile Marketing
Strategy
Digital Education & Training
Employees500+
ParentDentsu[1][2]
URLhttp://www.360i.com/

360i is a digital agency[3] founded in 1998.[4] Its clients include Capital One, Coca-Cola, Diageo, H&R Block, NBC Universal, Oreo, Oscar Mayer, UGG Australia and Toyota.[5] In 2013, Advertising Age named 360i the No. 2 advertising agency in the United States – and top-tanked digital shop – in its annual Agency A-List issue [6]. In 2012, 360i was named iMedia's Agency of the Year and Best Agency for Social[7]. The agency was also cited as a "Leader" in the October 2012 Forrester Research, Inc., report "The Forrester Wave: Search Marketing Agencies, Q4 2012."[8]

Notable work from the agency includes "The Great American Bacon Barter," a social media-powered cross-country expedition in which Oscar Mayer proposed bacon as a new form of currency[9] and Oreo's "Dunk in the Dark" social ad that went viral during Super Bowl XLVII.[10]

360i is a unit of Dentsu.[1][2]

Awards

360i's awards include:

  • Advertising Age - Agency A-List (2013)[6]| Best Places to Work in Media & Marketing (2011 & 2012)
  • iMedia Agency of the Year and Best Agency for Social (2012)[7]
  • Named a Leader in "The Forrester Wave: Search Marketing Agencies, Q4 2012."[8]
  • Fast Company "World's Most Innovative Companies" 2011 [11]
  • Crain's Best Places to Work New York (2011 & 2012)
  • Creative Media Awards - Best Social Campaign for Oscar Mayer (2013)
  • OMMA Awards - Best Integrated Campaign for USA Network (2012)
  • WebAwards - Best Industry Website for Odwalla (2012)
  • Shorty Awards - Best Use of Social Media for a Consumer Product, Dentyne (2012)[12]
  • Communicator Awards - Award of Excellence for Coca-Cola Freestyle (2011)
  • OMMA Awards - Best Use of a Social Fan Page for Coca-Cola (2011)
  • Shorty Awards - Best Location-Based Campaign for Bravo (2011)
  • OMMA Agency of the Year 2010: Best Use of Search[13]

Publications

360i has released white papers and POVs, keeps an updated industry blog, and has published four industry handbooks to date.

In addition to published playbooks, 360i releases white papers, POVs providing insights on new industry trends and innovations as they unfold.

References

  1. ^ a b Vranica, Suzanne (2010-01-26). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal. Archived from the original on 8 April 2010. Retrieved 2010-03-30. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  2. ^ a b Patel, Kunur (2010-01-25). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age. Archived from the original on 30 April 2010. Retrieved 2010-05-24. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  3. ^ Steel, Emily (2007-10-09). "Job-Search Sites Face a Nimble Threat". The Wall Street Journal. Retrieved 2010-03-26. New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.
  4. ^ "The Next Generation". Adweek. Retrieved 2010-03-26. Founded: 1998
  5. ^ "Featured Clients". 360i. Retrieved 2010-05-13.
  6. ^ a b Schultz, E.J. (2013-01-28). "360i is No. 2 on Ad Age's Agency A-List". Advertising Age.
  7. ^ a b "iMedia Agency Awards 2012". iMedia Connection. 2012-12-05.
  8. ^ a b 360i. 2012-10-31 http://www.360i.com/about/press/360i-named-leader-search-marketing-agencies-report/. {{cite news}}: Missing or empty |title= (help)
  9. ^ Elliott, Stuart (2012-09-10). The New York Times http://mediadecoder.blogs.nytimes.com/2012/09/10/oscar-mayer-proposes-a-new-bacon-as-a-new-currency/. {{cite news}}: Missing or empty |title= (help)
  10. ^ Sanders, Rachel (2013-02-03). BuzzFeed http://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast. {{cite news}}: Missing or empty |title= (help)
  11. ^ 360i. 2011-02-17 http://www.360i.com/about/press/fast-company-names-360i-world-s-innovative-companies/. {{cite news}}: Missing or empty |title= (help)
  12. ^ "Best Use of Social Media for a Consumer Product or Service". Shorty Awards. Retrieved 2012-09-04.
  13. ^ Sullivan, Laurie. "OMMA's Agency of the Year 2010: Best Use of Search: 360i". MediaPost. Retrieved 2011-01-01.

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External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=360i&oldid=536549242"