Jump to content

360i: Difference between revisions

Add links
From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
mNo edit summary
mNo edit summary
Line 46: Line 46:
==Awards==
==Awards==
360i's awards include:
360i's awards include:
* Advertising Age - Agency A-List (2013){{R|alist-2013}}| Best Places to Work in Media & Marketing (2011 & 2012)
* Advertising Age - Agency A-List (2013){{R|alist-2013}}: No. 2 Agency in the U.S.; Top-Ranked Digital Shop
* Advertising Age - Best Places to Work in Media & Marketing (2011 & 2012){{R|adage-best}}
* iMedia Agency of the Year and Best Agency for Social (2012){{R|imedia-2012}}
* iMedia Agency of the Year and Best Agency for Social (2012){{R|imedia-2012}}
* Named a Leader in "The Forrester Wave: Search Marketing Agencies, Q4 2012."{{R|forrester-2012}}
* Named a Leader in "The Forrester Wave: Search Marketing Agencies, Q4 2012."{{R|forrester-2012}}
Line 69: Line 70:
{{Reflist|colwidth=35em|refs=
{{Reflist|colwidth=35em|refs=
<ref name="alist-2013">{{cite news|last=Schultz|first=E.J.|url=http://adage.com/article/special-report-agency-alist-2013/360i-2-ad-age-s-agency-a-list/239309/|title=360i is No. 2 on Ad Age's Agency A-List|work=[[Advertising Age]]|date=2013-01-28}}</ref>
<ref name="alist-2013">{{cite news|last=Schultz|first=E.J.|url=http://adage.com/article/special-report-agency-alist-2013/360i-2-ad-age-s-agency-a-list/239309/|title=360i is No. 2 on Ad Age's Agency A-List|work=[[Advertising Age]]|date=2013-01-28}}</ref>
<ref name="adage-best">{{cite news|url=http://adage.com/article/special-report-best-places-to-work-2012/360i-7-ad-age-s-places-work-list/233643/|title=360i Is No. 7 on Ad Age's Best Places to Work List|work=[[Advertising Age]]|date=2013-01-28}}</ref>
<ref name="imedia-2012">{{cite news|url=http://www.imediaconnection.com/iMediaLists/2012/agency-award-winners/360i/|title=iMedia Agency Awards 2012|work=[[iMedia Connection]]|date=2012-12-05}}</ref>
<ref name="imedia-2012">{{cite news|url=http://www.imediaconnection.com/iMediaLists/2012/agency-award-winners/360i/|title=iMedia Agency Awards 2012|work=[[iMedia Connection]]|date=2012-12-05}}</ref>
<ref name="forrester-2012">{{cite news|url=http://www.360i.com/about/press/360i-named-leader-search-marketing-agencies-report/|work=[[360i]]|date=2012-10-31}}</ref>
<ref name="forrester-2012">{{cite news|url=http://www.360i.com/about/press/360i-named-leader-search-marketing-agencies-report/|work=[[360i]]|date=2012-10-31}}</ref>
Line 77: Line 79:
<ref name="adage-dentsu">{{cite web|last=Patel|first=Kunur|url=http://adage.com/digital/article?article_id=141743|title=Dentsu Acquires 360i, Taking a Big Digital Shop off the Table|work=[[Advertising Age]]|date=2010-01-25|accessdate=2010-05-24| archiveurl= http://web.archive.org/web/20100430193948/http://adage.com/digital/article?article_id=141743| archivedate= 30 April 2010 <!--DASHBot-->| deadurl= no}}</ref>
<ref name="adage-dentsu">{{cite web|last=Patel|first=Kunur|url=http://adage.com/digital/article?article_id=141743|title=Dentsu Acquires 360i, Taking a Big Digital Shop off the Table|work=[[Advertising Age]]|date=2010-01-25|accessdate=2010-05-24| archiveurl= http://web.archive.org/web/20100430193948/http://adage.com/digital/article?article_id=141743| archivedate= 30 April 2010 <!--DASHBot-->| deadurl= no}}</ref>
<ref name="wsj-steel">{{cite news|last=Steel|first=Emily|url=http://online.wsj.com/article/SB119189368160253014.html|title=Job-Search Sites Face a Nimble Threat|work=The Wall Street Journal|accessdate=2010-03-26|quote=New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.|date=2007-10-09}}</ref>
<ref name="wsj-steel">{{cite news|last=Steel|first=Emily|url=http://online.wsj.com/article/SB119189368160253014.html|title=Job-Search Sites Face a Nimble Threat|work=The Wall Street Journal|accessdate=2010-03-26|quote=New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.|date=2007-10-09}}</ref>
<ref name="adweek-tng">{{cite web|url=http://www.adweek.com/aw/content_display/news/digital/e3i70fa56666e6c5bccbcd1f8c0690137af|title=The Next Generation|work=Adweek|accessdate=2010-03-26|quote=Founded: 1998}}</ref>
<ref name="360i-clients">{{cite web|url=http://www.360i.com/featured-clients/|title=Featured Clients|work=360i|accessdate=2010-05-13}}</ref>
<ref name="hive-cyoc">{{cite web|url=http://www.hiveawards.com/content/hive-award-winners-honorable-mention|title=Hive Awards - The Winners|work=Hive Awards|accessdate=2010-05-13|quote=<u>Best Website & Best Web App</u> 360i / Marvel Entertainment| archiveurl= http://web.archive.org/web/20100514061420/http://hiveawards.com/content/hive-award-winners-honorable-mention| archivedate= 14 May 2010 <!--DASHBot-->| deadurl= no}}</ref>
<ref name="iac-ihg">{{cite web|url=http://www.advertisingcompetition.org/iac/winners.asp|title=IAC Awards - The Winners|work=IAC Awards|accessdate=2010-05-13|quote=<u>Best Online Ad - Travel & Lodging</u> 360i / InterContinental Hotels Group| archiveurl= http://web.archive.org/web/20100504115949/http://www.advertisingcompetition.org/iac/winners.asp| archivedate= 4 May 2010 <!--DASHBot-->| deadurl= no}}</ref>
<ref name="dpac-coke">{{cite web|url=http://www.dpacawards.com/Finalists/|title=DPAC Awards - The Winners|work=DPAC Awards|accessdate=2010-03-26|quote=<u>Best Social Engagement Campaign</u> The Coca-Cola Company / 360i - WINNER| archiveurl= http://web.archive.org/web/20100213024101/http://www.dpacawards.com/finalists/| archivedate= 13 February 2010 <!--DASHBot-->| deadurl= no}}</ref>
<ref name="mediapost-omma">{{cite web|url=http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=72631|title=OMMA Recognizes 360i As Search Agency Of The Year|work=MediaPost|accessdate=2010-03-26|quote=MediaPost's ''OMMA'', the magazine of online media, marketing and advertising, has selected 360i as its Search Agency of the Year.}}</ref>
<ref name="mediapost-gmma">{{cite web|url=http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=70324|title=360i Wins Google's Marketing Machine Award For Q3 11/02/2007|work=MediaPost|accessdate=2010-03-26|quote=Google has honored 360i with its Marketing Machine Award, a quarterly award that recognizes one agency for their thought-leadership, account growth and teamwork (while using the search giant's ad platform).}}</ref>
<ref name="ima">{{cite web|url=http://www.interactivemediaawards.com/winners/certificate.asp?param=57915&cat=1|title=Interactive Media Awards - Winner Page|work=Interactive Media Awards|accessdate=2010-03-26|quote=This page confirms that 360i has received an award for Outstanding Achievement on October-14-08}}</ref>
<ref name="businesswire-smp">{{cite press release|url=http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090609005304&newsLang=en|title=Digital Agency 360i Publishes First Ever "Social Marketing Playbook"|publisher=BusinessWire|date=2009-06-09|accessdate=2010-03-26}}</ref>
<ref name="mediapost-omma-2010">{{cite web|last=Sullivan|first=Laurie|url=http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142261|title=''OMMA''{{'s}} Agency of the Year 2010: Best Use of Search: 360i|work=MediaPost|accessdate=2011-01-01}}</ref>
<ref name="mediapost-omma-2010">{{cite web|last=Sullivan|first=Laurie|url=http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142261|title=''OMMA''{{'s}} Agency of the Year 2010: Best Use of Search: 360i|work=MediaPost|accessdate=2011-01-01}}</ref>
<ref name="shorty">{{cite web
<ref name="shorty">{{cite web

Revision as of 17:41, 4 February 2013

For the video resolution, see Low-definition television.
360i
Type of site
Subsidiary
Founded1998
HeadquartersNew York City, U.S.
No. of locationsAtlanta
Detroit
San Francisco
Chicago
London, UK
Area servedWorldwide
Key peopleBryan Wiener (CEO)
Sarah Hofstetter (President)
Adam Kerj (CCO)
Jared Belsky (EVP)
Eric Bacolas (Chief Talent Officer)
Dave Jacobs (GM)
Laura Mete Frizzell (SVP, Media Services)
Lee Maicon (SVP, Insights & Planning)
Kevin Geraghty (VP, Reporting & Analytics)
Oliver Bishop (CEO, 360i Europe)
Rob Connolly (360i UK)
Mark Avnet (Dean of 360iU)
IndustryMarketing & Advertising
ServicesSocial Media Marketing
Search Marketing (SEM & SEO)
Consumer Insights
Creative & Technology
Measurement & Analytics
Media Planning & Buying
Mobile Marketing
Strategy
Digital Education & Training
Employees500+
ParentDentsu[1][2]
URLhttp://www.360i.com/

360i is a digital agency[3] founded in 1998.[4] Its clients include Capital One, Coca-Cola, Diageo, H&R Block, NBC Universal, Oreo, Oscar Mayer, UGG Australia and Toyota.[5] In 2013, Advertising Age named 360i the No. 2 advertising agency in the United States – and top-tanked digital shop – in its annual Agency A-List issue [6]. In 2012, 360i was named iMedia's Agency of the Year and Best Agency for Social[7]. The agency was also cited as a "Leader" in the October 2012 Forrester Research, Inc., report "The Forrester Wave: Search Marketing Agencies, Q4 2012."[8]

Notable work from the agency includes "The Great American Bacon Barter," a social media-powered cross-country expedition in which Oscar Mayer proposed bacon as a new form of currency[9] and Oreo's "Dunk in the Dark" social ad that went viral during Super Bowl XLVII.[10]

360i is a unit of Dentsu.[1][2]

Awards

360i's awards include:

  • Advertising Age - Agency A-List (2013)[6]: No. 2 Agency in the U.S.; Top-Ranked Digital Shop
  • Advertising Age - Best Places to Work in Media & Marketing (2011 & 2012)[11]
  • iMedia Agency of the Year and Best Agency for Social (2012)[7]
  • Named a Leader in "The Forrester Wave: Search Marketing Agencies, Q4 2012."[8]
  • Fast Company "World's Most Innovative Companies" 2011 [12]
  • Crain's Best Places to Work New York (2011 & 2012)
  • Creative Media Awards - Best Social Campaign for Oscar Mayer (2013)
  • OMMA Awards - Best Integrated Campaign for USA Network (2012)
  • WebAwards - Best Industry Website for Odwalla (2012)
  • Shorty Awards - Best Use of Social Media for a Consumer Product, Dentyne (2012)[13]
  • Communicator Awards - Award of Excellence for Coca-Cola Freestyle (2011)
  • OMMA Awards - Best Use of a Social Fan Page for Coca-Cola (2011)
  • Shorty Awards - Best Location-Based Campaign for Bravo (2011)
  • OMMA Agency of the Year 2010: Best Use of Search[14]

Publications

360i has released white papers and POVs, keeps an updated industry blog, and has published four industry handbooks to date.

In addition to published playbooks, 360i releases white papers, POVs providing insights on new industry trends and innovations as they unfold.

References

  1. ^ a b Vranica, Suzanne (2010-01-26). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal. Archived from the original on 8 April 2010. Retrieved 2010-03-30. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  2. ^ a b Patel, Kunur (2010-01-25). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age. Archived from the original on 30 April 2010. Retrieved 2010-05-24. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  3. ^ Steel, Emily (2007-10-09). "Job-Search Sites Face a Nimble Threat". The Wall Street Journal. Retrieved 2010-03-26. New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.
  4. ^ Cite error: The named reference adweek-tng was invoked but never defined (see the help page).
  5. ^ Cite error: The named reference 360i-clients was invoked but never defined (see the help page).
  6. ^ a b Schultz, E.J. (2013-01-28). "360i is No. 2 on Ad Age's Agency A-List". Advertising Age.
  7. ^ a b "iMedia Agency Awards 2012". iMedia Connection. 2012-12-05.
  8. ^ a b 360i. 2012-10-31 http://www.360i.com/about/press/360i-named-leader-search-marketing-agencies-report/. {{cite news}}: Missing or empty |title= (help)
  9. ^ Elliott, Stuart (2012-09-10). The New York Times http://mediadecoder.blogs.nytimes.com/2012/09/10/oscar-mayer-proposes-a-new-bacon-as-a-new-currency/. {{cite news}}: Missing or empty |title= (help)
  10. ^ Sanders, Rachel (2013-02-03). BuzzFeed http://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast. {{cite news}}: Missing or empty |title= (help)
  11. ^ "360i Is No. 7 on Ad Age's Best Places to Work List". Advertising Age. 2013-01-28.
  12. ^ 360i. 2011-02-17 http://www.360i.com/about/press/fast-company-names-360i-world-s-innovative-companies/. {{cite news}}: Missing or empty |title= (help)
  13. ^ "Best Use of Social Media for a Consumer Product or Service". Shorty Awards. Retrieved 2012-09-04.
  14. ^ Sullivan, Laurie. "OMMA's Agency of the Year 2010: Best Use of Search: 360i". MediaPost. Retrieved 2011-01-01.
Retrieved from "https://en.wikipedia.org/w/index.php?title=360i&oldid=536549850"