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'''Brahma''' is a [[Brazilian beer]], originally made by the '''Companhia Cervejaria Brahma''' which was founded in 1888. The brewery is currently the fifth largest in the world. The brands are now owned by [[Anheuser–Busch InBev]], formed by a acquisition of [[Anheuser–Busch]] by [[InBev]] (Companhia de Bebidas das Américas [[AmBev]] and [[Interbrew]]).
'''Brahma''' is a [[Brazilian beer]], originally made by the '''Companhia Cervejaria Brahma''' which was founded in 1888. The brewery is currently the fifth largest in the world. The brands are now owned by [[Anheuser–Busch InBev]], formed by a acquisition of [[Anheuser–Busch]] by [[InBev]] (Companhia de Bebidas das Américas [[AmBev]] and [[Interbrew]]).


Recently the beer brand has won new fame by using actress [[Megan Fox]] in their latest video and photo commercials. <ref>http://images6.fanpop.com/image/photos/33300000/Megan-for-Brahma-Beer-Promotional-Shoot-megan-fox-33307582-700-700.jpg</ref> The most popular and well-known beer today is [[Chopp]], which is a brazilian name for [[draft beer|draft]].
Recently the beer brand has won new fame by using actress [[Megan Fox]] in their latest video and photo commercials. <ref>http://images6.fanpop.com/image/photos/33300000/Megan-for-Brahma-Beer-Promotional-Shoot-megan-fox-33307582-700-700.jpg</ref>


Brahma produced their national Malzbier in 1914. After that the company began expanding internationally. The company bought the license for distribution of the Germania brand, which later was known as Guanabara, and was one of the earliest of the Brazilian beer brands. Brahma introduced the new bottled draft Brahma Chopp in 1934, and it became a big hit and a brazilian bestseller.
Brahma produced their national Malzbier in 1914. After that the company began expanding internationally. The company bought the license for distribution of the Germania brand, which later was known as Guanabara, and was one of the earliest of the Brazilian beer brands. Brahma introduced the new bottled draft Brahma Chopp in 1934, and it became a big hit and a brazilian bestseller.

Revision as of 15:07, 1 June 2013

File:Brahma logo1.gif
Brahma logo.
A third-generation Chevrolet Tahoe from Brahma beer.

Brahma is a Brazilian beer, originally made by the Companhia Cervejaria Brahma which was founded in 1888. The brewery is currently the fifth largest in the world. The brands are now owned by Anheuser–Busch InBev, formed by a acquisition of Anheuser–Busch by InBev (Companhia de Bebidas das Américas AmBev and Interbrew).

Recently the beer brand has won new fame by using actress Megan Fox in their latest video and photo commercials. [1]

Brahma produced their national Malzbier in 1914. After that the company began expanding internationally. The company bought the license for distribution of the Germania brand, which later was known as Guanabara, and was one of the earliest of the Brazilian beer brands. Brahma introduced the new bottled draft Brahma Chopp in 1934, and it became a big hit and a brazilian bestseller. [2]

Brands

  • Brahma - a 4.3% abv pale lager with a global distribution launched in 2004. It is based on the locally successful Brahma Chopp
  • Brahma Chopp - a 5% abv pale lager. Brahma's main brand in Brazil.
  • Brahma Extra
  • Brahma Malzbier - a 5% abv malzbier.
  • Brahma Black
  • Brahma Fresh
  • Brahma Light
  • Brahma Ice (Sold only in Venezuela and Dominican Republic)
  • Extra Light Brahma (Venezuela)
  • Brahma Morena
  • Brahma Bock
  • Brahma Bier - Special FIFA World Cup 2006 edition released in Brazil
  • Brahma Porter
  • Brahma Stout
  • Brahva - a 4.8% abv pale lager as sold in Guatemala and other Central American countries.
  • Brahva Beats
  • Brahma Malta - Non-Alcoholic carbonated drink sold in Venezuela
  • Brahma choco - Chocolate that has full percent cocoa. It is sold in most supermarkets in latrobe valley.

Literature

  • Edgar Helmut Köb: Die Brahma-Brauerei und die Modernisierung des Getränkehandels in Rio de Janeiro 1888 bis 1930, Stuttgart 2005.

References