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The idea for the Rice Bucket Challenge is attributed to Manju Latha Kalanidhi, a 38-year-old journalist based in [[Hyderabad]], [[India]].<ref name=qz/><ref name=ndtv>{{cite web|url=http://www.ndtv.com/article/offbeat/the-rice-bucket-challenge-a-new-made-in-india-charity-chain-580950|title = The Rice Bucket Challenge, a New Made-in-India Charity Chain|last = Kohli|first = Amita|date = August 29, 2014|accessdate = September 13, 2014|publisher = [[NDTV]]}}</ref><ref name=chicagotribune>{{cite web|url=http://www.chicagotribune.com/business/breaking/sns-rt-us-india-challenge-rice-20140829-story.html|title = In India, rice replaces ice in bucket challenge|last = Kalra|first = Aditya|publisher = ''[[Chicago Tribune]]''|date = August 29, 2014|accessdate = September 13, 2014}}</ref> She considered the Ice Bucket Challenge artificial and wasteful of water, and came up with the Rice Bucket Challenge as a less wasteful alternative that would help local communities. It started off as a [[Facebook]] page on August 23, 2014, and within a day, the page had 7000 likes.<ref name=qz/> On August 24, 2014, the [[Twitter]] [[hashtag]] #ricebucketchallenge was first used, and within a month, the hashtag had been tweeted 11,000 times. On August 25, the Rice Bucket Challenge was covered in [[BuzzFeed]]<ref name=buzzfeed>{{cite web|url = http://www.buzzfeed.com/imaansheikh/the-rice-bucket-challenge-is-indias-brilliant-alternative-to#2i1ja26|title = "The Rice Bucket Challenge" Is India’s Brilliant Alternative To The Ice Bucket Challenge. The idea is to donate a bucket/bowl of rice to someone in need. |last = Sheikh|first = Imaan|date = August 24, 2014|accessdate = September 13, 2014|publisher = [[BuzzFeed]]}}</ref> and ''[[Quartz (publication)|Quartz]]'',<ref name=qz/> and within a few days, it had received coverage in the ''[[Huffington Post]]'',<ref name=huffpo/> ''[[Chicago Tribune]]'',<ref name=chicagotribune/> [[CNN]],<ref name=cnn>{{cite web|url = http://www.cnn.com/2014/08/25/world/asia/india-rice-bucket-challenge/|title = India swaps ice for rice in new bucket challenge|last = Agrawal|first = Ravi|date = August 25, 2014|accessdate = September 13, 2014|publisher = [[CNN]]}}</ref> [[CNBC]],<ref name=cnbc/> [[NPR]],<ref>{{cite web|url = http://www.npr.org/blogs/goatsandsoda/2014/08/27/343498667/rice-bucket-challenge-put-rice-in-bucket-do-not-pour-over-head|title = Rice Bucket Challenge: Put Rice In Bucket, Do Not Pour Over Head|last = Poon|first = Linda|date = August 27, 2014|accessdate = September 13, 2014|publisher = [[NPR]] (National Public Radio)}}</ref> [[NDTV]],<ref name=ndtv/> ''[[Time (magazine)|Time]]'',<ref>{{cite web|url=http://time.com/3183211/rice-bucket-challenge-india/|title = Rice, Not Ice: India’s Answer to the Ice Bucket Challenge|last = Aneja|first = Arpita|date = August 27, 2014|accessdate = September 13, 2014|publisher = ''[[Time (magazine)|Time]]''}}</ref> and many other news websites.
The idea for the Rice Bucket Challenge is attributed to Manju Latha Kalanidhi, a 38-year-old journalist based in [[Hyderabad]], [[India]].<ref name=qz/><ref name=ndtv>{{cite web|url=http://www.ndtv.com/article/offbeat/the-rice-bucket-challenge-a-new-made-in-india-charity-chain-580950|title = The Rice Bucket Challenge, a New Made-in-India Charity Chain|last = Kohli|first = Amita|date = August 29, 2014|accessdate = September 13, 2014|publisher = [[NDTV]]}}</ref><ref name=chicagotribune>{{cite web|url=http://www.chicagotribune.com/business/breaking/sns-rt-us-india-challenge-rice-20140829-story.html|title = In India, rice replaces ice in bucket challenge|last = Kalra|first = Aditya|publisher = ''[[Chicago Tribune]]''|date = August 29, 2014|accessdate = September 13, 2014}}</ref> She considered the Ice Bucket Challenge artificial and wasteful of water, and came up with the Rice Bucket Challenge as a less wasteful alternative that would help local communities. It started off as a [[Facebook]] page on August 23, 2014, and within a day, the page had 7000 likes.<ref name=qz/> On August 24, 2014, the [[Twitter]] [[hashtag]] #ricebucketchallenge was first used, and within a month, the hashtag had been tweeted 11,000 times. On August 25, the Rice Bucket Challenge was covered in [[BuzzFeed]]<ref name=buzzfeed>{{cite web|url = http://www.buzzfeed.com/imaansheikh/the-rice-bucket-challenge-is-indias-brilliant-alternative-to#2i1ja26|title = "The Rice Bucket Challenge" Is India’s Brilliant Alternative To The Ice Bucket Challenge. The idea is to donate a bucket/bowl of rice to someone in need. |last = Sheikh|first = Imaan|date = August 24, 2014|accessdate = September 13, 2014|publisher = [[BuzzFeed]]}}</ref> and ''[[Quartz (publication)|Quartz]]'',<ref name=qz/> and within a few days, it had received coverage in the ''[[Huffington Post]]'',<ref name=huffpo/> ''[[Chicago Tribune]]'',<ref name=chicagotribune/> [[CNN]],<ref name=cnn>{{cite web|url = http://www.cnn.com/2014/08/25/world/asia/india-rice-bucket-challenge/|title = India swaps ice for rice in new bucket challenge|last = Agrawal|first = Ravi|date = August 25, 2014|accessdate = September 13, 2014|publisher = [[CNN]]}}</ref> [[CNBC]],<ref name=cnbc/> [[NPR]],<ref>{{cite web|url = http://www.npr.org/blogs/goatsandsoda/2014/08/27/343498667/rice-bucket-challenge-put-rice-in-bucket-do-not-pour-over-head|title = Rice Bucket Challenge: Put Rice In Bucket, Do Not Pour Over Head|last = Poon|first = Linda|date = August 27, 2014|accessdate = September 13, 2014|publisher = [[NPR]] (National Public Radio)}}</ref> [[NDTV]],<ref name=ndtv/> ''[[Time (magazine)|Time]]'',<ref>{{cite web|url=http://time.com/3183211/rice-bucket-challenge-india/|title = Rice, Not Ice: India’s Answer to the Ice Bucket Challenge|last = Aneja|first = Arpita|date = August 27, 2014|accessdate = September 13, 2014|publisher = ''[[Time (magazine)|Time]]''}}</ref> and many other news websites.


The Rice Bucket Challenge spread to other South Asian nations, including [[Nepal]] and [[Sri Lanka]].<ref>{{cite web|url=http://www.rappler.com/world/regions/south-central-asia/67337-south-asia-rice-challenge-hunger|title = Water-starved South Asia fills buckets with rice, not ice. Instead of ice, people in India and other south Asian countries are asking social media users to fill a bucket with rice to feed those in need|publisher = [[Agence France-Presse]]|date = August 26, 2014|accessdate = September 13, 2014}}</ref> Ingress Philippines attempted to start the challenge in the Philippines on Google+ private post <ref>{{Cite web|url = https://plus.google.com/103409163457089692250/posts/EaqgXd34G4U|title = Hello Ingress Agents|date = September 03,2014|accessdate = September 16,2014|website = Ingress Philippines|publisher = Ingress Philippines|last = |first = }}</ref> It was forwarded to other social network sites on September 03,2014 as a public post and accepted by Ingress Enlightened Philippines community on the same day<ref>{{Cite web|url = https://plus.google.com/117774819621376808421/posts/CvC5wfbEZ1a|title = From Ice to Rice, now use your bucket for another good gift!|date = Sept. 03,2014|accessdate = September 16,2014|website = Ingress Enlightened Philippines|publisher = Ingress Enlightened Philippines|last = |first = }}</ref> . then followed by a businessman Dr. Henry Lim Bon Liong in [[Manila]] in the [[Philippines]] on September 12,2014 that attracted media attention in the Philippines.<ref>{{cite web|url=http://www.rappler.com/move-ph/issues/hunger/68952-rice-bucket-challenge-philippines|title = Businessman starts Rice Bucket Challenge in PH, tags MVP|last = Gavilan|first = Jodesz|date = September 12, 2014|accessdate = September 12, 2014|publisher = ''The Rappler''}}</ref>
The Rice Bucket Challenge spread to other South Asian nations, including [[Nepal]] and [[Sri Lanka]].<ref>{{cite web|url=http://www.rappler.com/world/regions/south-central-asia/67337-south-asia-rice-challenge-hunger|title = Water-starved South Asia fills buckets with rice, not ice. Instead of ice, people in India and other south Asian countries are asking social media users to fill a bucket with rice to feed those in need|publisher = [[Agence France-Presse]]|date = August 26, 2014|accessdate = September 13, 2014}}</ref> Ingress Philippines attempted to start the challenge in the Philippines on Google+ private post <ref>{{Cite web|url = https://plus.google.com/103409163457089692250/posts/EaqgXd34G4U|title = Hello Ingress Agents|date = September 03,2014|accessdate = September 16,2014|website = Ingress Philippines|publisher = Ingress Philippines|last = |first = }}</ref> It was forwarded to other social network sites on September 03,2014 as a public post and accepted by Ingress Enlightened Philippines community on the same day<ref>{{Cite web|url = https://plus.google.com/117774819621376808421/posts/CvC5wfbEZ1a|title = From Ice to Rice, now use your bucket for another good gift!|date = Sept. 03,2014|accessdate = September 16,2014|website = Ingress Enlightened Philippines|publisher = Ingress Enlightened Philippines|last = |first = }}</ref> . A public version of this challenge was lead by a businessman Dr. Henry Lim Bon Liong in [[Manila]] in the [[Philippines]] on September 12,2014 that attracted media attention in the Philippines.<ref>{{cite web|url=http://www.rappler.com/move-ph/issues/hunger/68952-rice-bucket-challenge-philippines|title = Businessman starts Rice Bucket Challenge in PH, tags MVP|last = Gavilan|first = Jodesz|date = September 12, 2014|accessdate = September 12, 2014|publisher = ''The Rappler''}}</ref>


==References==
==References==

Revision as of 13:47, 16 September 2014

The Rice Bucket Challenge is a variant of and response to the Ice Bucket Challenge that started in India and spread to other South Asian nations. Whereas the original Ice Bucket Challenge involved participants pouring a bucket of ice over their heads and/or donating to the ALS Association, the Rice Bucket Challenge involves donating a bucket of rice to a poor person or family.[1][2][3]

Significance

As an alternative to the Ice Bucket Challenge, the Rice Bucket Challenge served the dual purpose of highlighting water scarcity (in that the use of ice was considered expensive and wasteful) and poverty (in that a bucket of rice was considered a valuable donation by recipients).[1][2]

History

The idea for the Rice Bucket Challenge is attributed to Manju Latha Kalanidhi, a 38-year-old journalist based in Hyderabad, India.[1][4][5] She considered the Ice Bucket Challenge artificial and wasteful of water, and came up with the Rice Bucket Challenge as a less wasteful alternative that would help local communities. It started off as a Facebook page on August 23, 2014, and within a day, the page had 7000 likes.[1] On August 24, 2014, the Twitter hashtag #ricebucketchallenge was first used, and within a month, the hashtag had been tweeted 11,000 times. On August 25, the Rice Bucket Challenge was covered in BuzzFeed[6] and Quartz,[1] and within a few days, it had received coverage in the Huffington Post,[2] Chicago Tribune,[5] CNN,[7] CNBC,[3] NPR,[8] NDTV,[4] Time,[9] and many other news websites.

The Rice Bucket Challenge spread to other South Asian nations, including Nepal and Sri Lanka.[10] Ingress Philippines attempted to start the challenge in the Philippines on Google+ private post [11] It was forwarded to other social network sites on September 03,2014 as a public post and accepted by Ingress Enlightened Philippines community on the same day[12] . A public version of this challenge was lead by a businessman Dr. Henry Lim Bon Liong in Manila in the Philippines on September 12,2014 that attracted media attention in the Philippines.[13]

References

  1. ^ a b c d e Madhok, Diksha (August 25, 2014). "The story behind India's rice bucket challenge". Quartz. Retrieved September 13, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ a b c Rao, Mallika (August 26, 2014). "'Rice Bucket Challenge' Reminds World How Scarce Clean Water Is In India". Huffington Post. Retrieved September 13, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ a b Harjani, Ansuya (August 25, 2014). "Indians switch ice for rice in new charity challenge". CNBC. Retrieved September 13, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ a b Kohli, Amita (August 29, 2014). "The Rice Bucket Challenge, a New Made-in-India Charity Chain". NDTV. Retrieved September 13, 2014.
  5. ^ a b Kalra, Aditya (August 29, 2014). "In India, rice replaces ice in bucket challenge". Chicago Tribune. Retrieved September 13, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ Sheikh, Imaan (August 24, 2014). ""The Rice Bucket Challenge" Is India's Brilliant Alternative To The Ice Bucket Challenge. The idea is to donate a bucket/bowl of rice to someone in need". BuzzFeed. Retrieved September 13, 2014.
  7. ^ Agrawal, Ravi (August 25, 2014). "India swaps ice for rice in new bucket challenge". CNN. Retrieved September 13, 2014.
  8. ^ Poon, Linda (August 27, 2014). "Rice Bucket Challenge: Put Rice In Bucket, Do Not Pour Over Head". NPR (National Public Radio). Retrieved September 13, 2014.
  9. ^ Aneja, Arpita (August 27, 2014). "Rice, Not Ice: India's Answer to the Ice Bucket Challenge". Time. Retrieved September 13, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  10. ^ "Water-starved South Asia fills buckets with rice, not ice. Instead of ice, people in India and other south Asian countries are asking social media users to fill a bucket with rice to feed those in need". Agence France-Presse. August 26, 2014. Retrieved September 13, 2014.
  11. ^ "Hello Ingress Agents". Ingress Philippines. Ingress Philippines. September 03,2014. Retrieved September 16,2014. {{cite web}}: Check date values in: |accessdate= and |date= (help)
  12. ^ "From Ice to Rice, now use your bucket for another good gift!". Ingress Enlightened Philippines. Ingress Enlightened Philippines. Sept. 03,2014. Retrieved September 16,2014. {{cite web}}: Check date values in: |accessdate= and |date= (help)
  13. ^ Gavilan, Jodesz (September 12, 2014). "Businessman starts Rice Bucket Challenge in PH, tags MVP". The Rappler. Retrieved September 12, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
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