Mavi Jeans: Difference between revisions
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foundation = 1991| |
foundation = 1991| |
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location = [[Istanbul]], [[Turkey]]| |
location = [[Istanbul]], [[Turkey]]| |
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key_people = Sait Akarlılar, founder |
key_people = Sait Akarlılar, founder; Cüneyt Yavuz, CEO| |
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industry = [[Textile]]| |
industry = [[Textile]]| |
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products = [[Denim]]<br>[[Fashion accessory|Accessories]]| |
products = [[Denim]]<br>[[Fashion accessory|Accessories]]| |
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homepage = [http://www.mavi.com/ www.mavi.com] |
homepage = [http://www.mavi.com/ www.mavi.com] |
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'''Mavi |
'''Mavi''' is a brand of denim and jeans-wear founded in 1991, based in [[Istanbul]], [[Turkey]]. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia.<ref name=corporate/> |
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Mavi has flagship stores in [[New York]],<ref>{{cite news |title=Two jeans makers want to capitalize on the All-American comfort and fit of denim slacks |url=http://query.nytimes.com/gst/fullpage.html?res=9502E6D7173FF93AA3575BC0A9679C8B63&sec=&spon=&pagewanted=all |publisher=[[The New York Times]] |date=9 August 2001 |accessdate=2009-02-01 | first=Allison | last=Fass}}</ref> [[Vancouver]], [[Istanbul]], [[Berlin]], [[Frankfurt]] and [[Dusseldorf]].<ref name=corporate>{{citation|url=http://us.mavi.com/corporate |title=Corporate |publisher=Mavi USA |accessdate=21 May 2014}}</ref> |
Mavi has flagship stores in [[New York]],<ref>{{cite news |title=Two jeans makers want to capitalize on the All-American comfort and fit of denim slacks |url=http://query.nytimes.com/gst/fullpage.html?res=9502E6D7173FF93AA3575BC0A9679C8B63&sec=&spon=&pagewanted=all |publisher=[[The New York Times]] |date=9 August 2001 |accessdate=2009-02-01 | first=Allison | last=Fass}}</ref> [[Vancouver]], [[Istanbul]], [[Berlin]], [[Frankfurt]] and [[Dusseldorf]].<ref name=corporate>{{citation|url=http://us.mavi.com/corporate |title=Corporate |publisher=Mavi USA |accessdate=21 May 2014}}</ref> |
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Revision as of 14:33, 24 June 2015
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| Company type | Private |
|---|---|
| Industry | Textile |
| Founded | 1991 |
| Headquarters | Istanbul, Turkey |
Key people | Sait Akarlılar, founder; Cüneyt Yavuz, CEO |
| Products | Denim Accessories |
| Revenue |  $747 Million (2014/TL) |
| Website | www.mavi.com |
Mavi is a brand of denim and jeans-wear founded in 1991, based in Istanbul, Turkey. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia.[1]
Mavi has flagship stores in New York,[2] Vancouver, Istanbul, Berlin, Frankfurt and Dusseldorf.[1]
Celebrities who wear this brand of jeans include Kate Winslet and Chelsea Clinton.[3] In 2012, Adriana Lima signed a contract with Mavi for a marketing campaign, recording a series of commercials.[4] The campaign was so successful, that the sales increased 50%.[5]
The company's name derives from the fact that 'Mavi' is a Turkish word for blue. Its major factory in Çerkezköy, Tekirdağ Province.
References
- ^ a b Corporate, Mavi USA, retrieved 21 May 2014
- ^ Fass, Allison (9 August 2001). "Two jeans makers want to capitalize on the All-American comfort and fit of denim slacks". The New York Times. Retrieved 2009-02-01.
- ^ "Three Economic Lessons Imported From Turkey". Time. 9 February 2012.
- ^ Adriana Lima comes to act in commercial, Hürriyet Daily News, 6 March 2013
- ^ Adriana Lima: Supermodel of the Year with a Golden Heart, Women Fitness, 30 September 2013
