Direct selling: Difference between revisions
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→Largest direct selling companies: Updated to most recent numbers. The publication no longer includes start year or growth figures. Those could be researched/added one by one, but that information is in each company page and doesn't need to be here. |
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==Largest direct selling companies== |
==Largest direct selling companies== |
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According to [[Direct Selling News]], the largest direct selling companies, by revenue in |
According to [[Direct Selling News]], the largest direct selling companies, by revenue in 2014,<ref>{{cite web |url=http://directsellingnews.com/index.php/view/2015_dsn_global_100_list#.VoRv2RUrKM8|title=2015 DSN Global 100 List|date=8 April 2013|accessdate=30 Dec 2015}}</ref> were - |
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{| class="wikitable" |
{| class="wikitable" |
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! 2015 Rank |
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! Company Name |
! Company Name |
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! |
! 2014 Revenue |
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! 2012 Revenue |
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| '''% Growth''' |
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|- |
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| [[Amway]] |
| 1 |
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| [[Amway]] |
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⚫ | |||
| 1959 |
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| [[United States dollar|US$]] 11.8 B |
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⚫ | |||
|- |
|- |
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| 2 |
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| [[Avon Products]] |
| [[Avon Products]] |
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⚫ | |||
| 1886 |
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⚫ | |||
||-5.3% |
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|- |
|- |
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⚫ | |||
| [[Herbalife]] |
| [[Herbalife]] |
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⚫ | |||
| 1980 |
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⚫ | |||
⚫ | |||
| |
| 4 |
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⚫ | |||
⚫ | |||
|- |
|- |
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| 5 |
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| [[Vorwerk (company)|Vorwerk]] |
| [[Vorwerk (company)|Vorwerk]] |
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⚫ | |||
| 1883 |
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⚫ | |||
⚫ | |||
|- |
|- |
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| 6 |
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| [[Natura]] |
| [[Natura]] |
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⚫ | |||
| 1969 |
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⚫ | |||
|14.3% |
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|- |
|- |
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| 7 |
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⚫ | |||
| [[Infinitus]] |
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| 1963 |
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| [[United States dollar|US$]] |
| [[United States dollar|US$]] 2.64 B |
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|6.9% |
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|- |
|- |
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| 8 |
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| [[Tupperware]] |
| [[Tupperware]] |
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⚫ | |||
| 1946 |
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⚫ | |||
|0.0% |
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|- |
|- |
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| 9 |
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| [[Nu Skin Enterprises]] |
| [[Nu Skin Enterprises]] |
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⚫ | |||
| 1984 |
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⚫ | |||
|29.4% |
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|- |
|- |
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⚫ | |||
| [[ |
| [[JoyMain]] |
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| 1967 |
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| [[United States dollar|US$]] 2.0 B |
| [[United States dollar|US$]] 2.0 B |
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||-4.8% |
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⚫ | |||
| [[Belcorp]] |
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| 1967 |
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⚫ | |||
|18.8% |
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|- |
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|} |
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==References== |
==References== |
Revision as of 00:12, 31 December 2015
Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling.[1] Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales.[2] A textbook definition is: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs."[3][4]
Industry representative, the World Federation of Direct Selling Associations (WFDSA), reports that its 59 regional member associations accounted for more than US$114 billion in retail sales in 2007, through the activities of more than 62 million independent sales representatives.[5] The United States Direct Selling Association (DSA) reported that in 2000, 55% of adult Americans had at some time purchased goods or services from a direct selling representative and 20% reported that they were currently(6%) or had been in the past(14%) a direct selling representative.[6]
According to the WFDSA, consumers benefit from direct selling because of the convenience and service it provides, including personal demonstration and explanation of products, home delivery, and generous satisfaction guarantees.[5] In contrast to franchising, the cost for an individual to start an independent direct selling business is typically very low with little or no required inventory or other cash commitments to begin.[5]
Most direct selling associations around the world require their members to abide by a code of conduct towards a fair partnership both with customers and salesmen.
Most national direct selling associations are represented in the World Federation of Direct Selling Associations (WFDSA).
Direct selling is distinct from direct marketing because it is about individual sales agents reaching and dealing directly with clients. Direct marketing is about business organizations seeking a relationship with their customers without going through an agent/consultant or retail outlet. Direct selling often, but not always, uses multi-level marketing (salesperson is paid for selling and for sales made by people he recruits or sponsors) rather than single-level marketing (salesperson is paid only for the sales he makes himself).[7]
Largest direct selling companies
According to Direct Selling News, the largest direct selling companies, by revenue in 2014,[8] were -
2015 Rank | Company Name | 2014 Revenue |
---|---|---|
1 | Amway | US$ 10.80 B |
2 | Avon Products | US$ 8.90 B |
3 | Herbalife | US$ 5.00 B |
4 | Mary Kay | US$ 4.00 B |
5 | Vorwerk | US$ 3.90 B |
6 | Natura | US$ 3.20 B |
7 | Infinitus | US$ 2.64 B |
8 | Tupperware | US$ 2.60 B |
9 | Nu Skin Enterprises | US$ 2.57 B |
10 | JoyMain | US$ 2.0 B
References
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