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==Emulation and media attention==
==Emulation and media attention==
A number of other local currency initiatives, such as the [http://newguinea-gov.com/ng-store.php Dáanaa], [[Totnes pound]] and [[Lewes pound]], have been developed and built upon the BerkShares model. The BerkShares currency has attracted international media attention.
A number of other local currency initiatives, such as the [http://newguinea-gov.com/ng-store.php Dáanaa], [[Totnes pound]] and [[Lewes pound]], have been developed and built upon the BerkShares model. The BerkShares currency has attracted international media attention.
''[[The New York Times]]'',<ref>{{cite web|last=Barry |first=Dan |url=http://query.nytimes.com/gst/fullpage.html?res=9C00E7DC113EF936A15751C0A9619C8B63 |title=THIS LAND - Would You Like That in Tens, Twenties or Normans? |location= |work=New York Times |date=2007-02-25 |accessdate=2013-09-06}}</ref> ''[[The Times]]'', [http://berkshares.org/media_coverage/reward_in_local_currency PBS News Hour], [[ABC World News]],<ref>{{cite web|url=http://www.youtube.com/watch?v=ZTvsfpAnDzE |title=BerkShares on ABC News (2007) |publisher=YouTube |date= |accessdate=2013-09-06}}</ref> [[CBS]],<ref>{{cite web|url=http://www.youtube.com/watch?v=KoVCozG84mY |title=BerkShares Local Currency on CBS (2007) |publisher=YouTube |date=2011-10-05 |accessdate=2013-09-06}}</ref> [[BBC]],<ref>{{cite web|url=http://www.youtube.com/watch?v=rYc1u8eqhiM |title=BerkShares Local Currency on BBC (2007) |publisher=YouTube |date=2012-02-29 |accessdate=2013-09-06}}</ref> [[CNN]],<ref>{{cite news|author= Jen Haley CNN |url=http://www.cnn.com/2009/LIVING/wayoflife/04/22/printing.own.currency/index.html?iref=werecommend |title=Some communities are printing their own currency |publisher=CNN.com |date=2009-04-22 |accessdate=2013-09-06}}</ref> [[NBC]], [[CNBC]], [[Reuters]],<ref>[http://www.reuters.com/article/domesticNews/idUSN0530157720070619?feedType=RSS&rpc=22&pageNumber=3&sp=true ]{{dead link|date=September 2013}}</ref> [[TF1|French Television TF1]],<ref>{{cite web|url=http://www.youtube.com/watch?v=tP-69wzY2mQ |title=YouTube |publisher=YouTube |date= |accessdate=2013-09-06}}</ref> [[NTV Russia]],<ref>{{cite web|url=http://www.youtube.com/watch?v=jPoYpZ75z8Q |title=BerkShares on NTV Moscow (2007) |publisher=YouTube |date= |accessdate=2013-09-06}}</ref> [[Business Week]],<ref>[http://www.businessweek.com/smallbiz/content/jul2007/sb20070717_097103.htm?chan=smallbiz_smallbiz+index+page_top+stories]</ref> [[Associated Press]],<ref>[http://www.google.com/hostednews/ap/article/ALeqM5iheOyI-EE_UMYu1FiKnpEbqzBcPAD95NOVE82 ]{{dead link|date=September 2013}}</ref> and [[Yahoo News]] have all carried prominent stories on BerkShares.
''[[The New York Times]]'',<ref>{{cite web|last=Barry |first=Dan |url=http://query.nytimes.com/gst/fullpage.html?res=9C00E7DC113EF936A15751C0A9619C8B63 |title=THIS LAND - Would You Like That in Tens, Twenties or Normans? |location= |work=New York Times |date=2007-02-25 |accessdate=2013-09-06}}</ref> ''[[The Times]]'', [http://berkshares.org/media_coverage/reward_in_local_currency PBS News Hour], [[ABC World News]],<ref>{{cite web|url=http://www.youtube.com/watch?v=ZTvsfpAnDzE |title=BerkShares on ABC News (2007) |publisher=YouTube |date= |accessdate=2013-09-06}}</ref> [[CBS]],<ref>{{cite web|url=http://www.youtube.com/watch?v=KoVCozG84mY |title=BerkShares Local Currency on CBS (2007) |publisher=YouTube |date=2011-10-05 |accessdate=2013-09-06}}</ref> [[BBC]],<ref>{{cite web|url=http://www.youtube.com/watch?v=rYc1u8eqhiM |title=BerkShares Local Currency on BBC (2007) |publisher=YouTube |date=2012-02-29 |accessdate=2013-09-06}}</ref> [[CNN]],<ref>{{cite news|author= Jen Haley CNN |url=http://www.cnn.com/2009/LIVING/wayoflife/04/22/printing.own.currency/index.html?iref=werecommend |title=Some communities are printing their own currency |publisher=CNN.com |date=2009-04-22 |accessdate=2013-09-06}}</ref> [[NBC]], [[CNBC]], [[Reuters]],<ref>[http://www.reuters.com/article/domesticNews/idUSN0530157720070619?feedType=RSS&rpc=22&pageNumber=3&sp=true ]{{dead link|date=September 2013}}</ref> [[TF1|French Television TF1]],<ref>{{cite web|url=http://www.youtube.com/watch?v=tP-69wzY2mQ |title=YouTube |publisher=YouTube |date= |accessdate=2013-09-06}}</ref> [[NTV Russia]],<ref>{{cite web|url=http://www.youtube.com/watch?v=jPoYpZ75z8Q |title=BerkShares on NTV Moscow (2007) |publisher=YouTube |date= |accessdate=2013-09-06}}</ref> [[Business Week]],<ref>[http://www.businessweek.com/smallbiz/content/jul2007/sb20070717_097103.htm?chan=smallbiz_smallbiz+index+page_top+stories]</ref> [[Associated Press]],<ref>{{cite web|url=http://www.google.com/hostednews/ap/article/ALeqM5iheOyI-EE_UMYu1FiKnpEbqzBcPAD95NOVE82 |accessdate=February 7, 2009 |deadurl=yes |archiveurl=https://web.archive.org/20090205232250/http://www.google.com:80/hostednews/ap/article/ALeqM5iheOyI-EE_UMYu1FiKnpEbqzBcPAD95NOVE82 |archivedate=February 5, 2009 }}</ref> and [[Yahoo News]] have all carried prominent stories on BerkShares.
BerkShares were featured on the History Channel program Ten things you didn't know.
BerkShares were featured on the History Channel program Ten things you didn't know.


Revision as of 09:46, 22 February 2016

BerkShares
Some BerkShares notes in various denominations.
ISO 4217
Denominations
Banknotes1, 5, 10, 20, 50 BerkShares
Demographics
User(s)Berkshire County, Massachusetts, USA
Issuance
Central bankBerkShares Inc.
PrinterExcelsior Printing

BerkShares is a local currency that circulates in The Berkshires region of Massachusetts. It was launched on September 29, 2006[1] by BerkShares Inc., with research and development assistance from the Schumacher Center for a New Economics. The BerkShares website lists over 370 businesses in Berkshire County that accept the currency.[2] Since launch, over 7 million BerkShares have been issued from participating branch offices of local banks (as of Nov. 2015 eight branches of three different banks).[3] The bills were designed by John Isaacs[4] and were printed by Excelsior Printing on special paper with incorporated security features from Crane & Co.. BerkShares are pegged with an exchange rate to the US dollar, but Nick Kacher of the Schumacher Center has discussed the possibility of pegging its value to a basket of local goods in order to insulate the local economy against volatility in the US economy.[5]

Use

BerkShares are a local currency designed and issued for the Berkshire region of Massachusetts. According to the BerkShares website,[6] residents purchase BerkShares at 95 cents (USD) per BerkShare from one of eight branches of three local participating banks. Businesses then accept BerkShares at full dollar value, differentiating the business as one supporting the BerkShares values of local economy, ecology, sustainability, and community, and creating a five percent discount incentive for those using the currency. BerkShares can then be used by accepting businesses to purchase goods and services from other participating businesses, make change, pay salaries, or support local non-profits, increasing the local economic multiplier effect and keeping value recirculating in the region. If businesses have an excess of BerkShares, they may also be returned to a participating bank at the equivalent rate of 95 cents per BerkShare (i.e., charging no exchange fee).

Over 70 area non-profits currently accept BerkShares for donations. Participating banks provide BerkShares with 8 brick-and-mortar offices where residents can exchange dollars for BerkShares and receive more information on the project.

Denominations

BerkShares are printed in 1, 5, 10, 20, and 50 BerkShare denominations, and feature images of local people.

Purpose

The BerkShares program seeks to foster collaboration among producers, retail businesses, non-profit organizations, service providers and consumers. It is an attempt to strengthen the local economy. The program also seeks to increase public awareness of the importance of local economies and to foster optimism for the prospect of gaining local economic self-sufficiency.

The project seeks to assure that a high percentage of each dollar spent will remain circulating in the community [7]. This increase in community capital creates a positive environment for new entrepreneurial ventures.[citation needed] It is hoped that new businesses sprouting from the resulting local generation of wealth will replace imported goods with locally produced items, which are more environmentally sustainable in that they do not need to be shipped over vast distances by the use of fossil fuels.[citation needed]

Emulation and media attention

A number of other local currency initiatives, such as the Dáanaa, Totnes pound and Lewes pound, have been developed and built upon the BerkShares model. The BerkShares currency has attracted international media attention. The New York Times,[7] The Times, PBS News Hour, ABC World News,[8] CBS,[9] BBC,[10] CNN,[11] NBC, CNBC, Reuters,[12] French Television TF1,[13] NTV Russia,[14] Business Week,[15] Associated Press,[16] and Yahoo News have all carried prominent stories on BerkShares. BerkShares were featured on the History Channel program Ten things you didn't know.

Taxation

When someone pays for goods or services with local money, the income to the business is taxable. Similar to gift cards, the applicable tax is taken at the time of purchase and paid to the IRS at the time of redemption by the merchant.[citation needed]

See also

References

  1. ^ "Local Currency for the Berkshire Region". BerkShares. 2006-09-07. Retrieved 2013-09-06.
  2. ^ "Local Currency for the Berkshire Region". BerkShares. Retrieved 2013-09-06.
  3. ^ "Local Currency for the Berkshire Region". BerkShares. Retrieved 2013-09-06.
  4. ^ http://berkshares.org/john-isaacs-designer
  5. ^ O'Brien, Jane (September 7, 2011). "BerkShares boost the Berkshires in Massachusetts". BBC News. Retrieved September 6, 2013.
  6. ^ "Local Currency for the Berkshire Region". BerkShares. Retrieved 2013-09-06.
  7. ^ Barry, Dan (2007-02-25). "THIS LAND - Would You Like That in Tens, Twenties or Normans?". New York Times. Retrieved 2013-09-06.
  8. ^ "BerkShares on ABC News (2007)". YouTube. Retrieved 2013-09-06.
  9. ^ "BerkShares Local Currency on CBS (2007)". YouTube. 2011-10-05. Retrieved 2013-09-06.
  10. ^ "BerkShares Local Currency on BBC (2007)". YouTube. 2012-02-29. Retrieved 2013-09-06.
  11. ^ Jen Haley CNN (2009-04-22). "Some communities are printing their own currency". CNN.com. Retrieved 2013-09-06. {{cite news}}: |author= has generic name (help)
  12. ^ [1][dead link]
  13. ^ "YouTube". YouTube. Retrieved 2013-09-06.
  14. ^ "BerkShares on NTV Moscow (2007)". YouTube. Retrieved 2013-09-06.
  15. ^ [2]
  16. ^ https://web.archive.org/20090205232250/http://www.google.com:80/hostednews/ap/article/ALeqM5iheOyI-EE_UMYu1FiKnpEbqzBcPAD95NOVE82. Archived from the original on February 5, 2009. Retrieved February 7, 2009. {{cite web}}: Missing or empty |title= (help); Unknown parameter |deadurl= ignored (|url-status= suggested) (help)

Further reading

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