KZGL: Difference between revisions
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Revision as of 07:19, 8 September 2006
| File:Power983logo.jpg | |
| Broadcast area | Phoenix |
|---|---|
| Frequency | 98.3 (MHz) |
| Branding | "Power 98.3" |
| Programming | |
| Format | Rhythmic Contemporary Hit Radio |
| Ownership | |
| Owner | Sunburst Media (operated by Riviera Broadcast Group under an LMA) |
| History | |
First air date | 1985 (at 92.3 MHz) |
Call sign meaning | K K FiRe (A reference to its former moniker "92 Fire FM") |
| Technical information | |
| ERP | 41,000 watts |
| Links | |
| Website | http://www.power983fm.com/ |
KKFR is a Rhythmic Contemporary Hit Radio outlet in the Phoenix, Arizona radio market. The station broadcasts at 98.3 MHz on the FM dial with an effective radiated power of 41 kW. Its COL is Mayer, Arizona and it is owned by Sunburst Media and operated by Riviera Broadcast Group, For the time being, it is simulcasting on its soon-to-be-former frequency, 92.3 MHz. In September 2006, the 92.3 frequency becomes a simulcast of News/Talk KTAR (620 AM). Its current slogan is "Where Hip Hop Lives."
History
KKFR flipped from a Country music format in 1985 to start out as a gold-based Top 40 outlet known as "THE FIRE STATION" but over the years they began shifting towards a Rhythmic/Dance music mix. They also adopted the "Power 92" moniker in 1988 and patterned their direction on [then-future and now-former sister station] KPWR/Los Angeles. They would later modify it to "Power 92.3" in 2000.
By 1994 they shifted to Modern rock-leaning Top 40, but it didn't sit well with its listeners and the ratings slipped, and in March 1995 they returned to a Rhythmic/Dance music direction.
By 1997 they began evolving into a R&B/Hip-Hop approach, of which they still play a lot of, but by 2004 they would once again start adding more Rhythmic Pop tracks into the current mix.
In addition to its music mix, KKFR also has a personality-driven airstaff, high profile mixers and a top-notch street team. It core listeners are teens, females, and young hispanics.
From 92.3 to 98.3
On May 8, 2006, Emmis announced that they have sold the 92.3 frequency to Bonneville International, who in turn announced that they would flip this station to the current format of KTAR, with 620 AM becoming a sports-only station and KMVP being sold. Two months later, on July 12, Bonneville sold the intellectual property of the Power 92.3 format to Riviera Broadcast Group, owners of KEDJ 103.9. Riviera has placed the format on 98.3 FM, which was KZGL in Prescott Valley, which moved its signal closer to the Phoenix Metro area (and its city of license to Mayer) on September 1. [1] They now identify themselves as "Power 98.3."