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'''Wikiwashing''' refers to strategies of whitewashing one’s image by associating it to values advocated and represented by Wikipedia. In other words, wikiwashing is a twofold strategy developed by companies that provide infrastructure, sharing or collaboration services in order to 1) promote a positive image of their company by associating it with values of wikis and 2) to conceal practices that could be regarded as unethically by its users.<ref name=FusterMorell>Fuster Morell, M. (2011). The Unethics of Sharing: Wikiwashing, In ''International Review of Information Ethics'', 15.</ref>
'''Wikiwashing''' refers to strategies of whitewashing one’s image by associating it to values advocated and represented by Wikipedia. In other words, wikiwashing is a twofold strategy developed by companies that provide infrastructure, sharing or collaboration services in order to 1) promote a positive image of their company by associating it with values of wikis and 2) to conceal practices that could be regarded as unethically by its users.<ref name=FusterMorell>Fuster Morell, M. (2011). The Unethics of Sharing: Wikiwashing, In ''International Review of Information Ethics'', 15.</ref>
WikiWash is the name of a website that has been established to detect wikiwashing cases.


==Origin==
==Origin==
The term wikiwashing is based on the notion of washing and refers to the cleaning up of the company's image. The term also derives "wiki" from the the encyclopaedia Wikipedia and thus makes the connection to associated values. Thirdly the term analogous to the terms [[whitewashing]] and [[greenwashing]]. Whitewashing orginated in the late 16th century as a "cheap white painting technique used to give a clean appearance quickly" <ref name=FusterMorell/> and as "efforts made to appear beautiful on the outside without changing the inside" <ref name=FusterMorell/> in the 19th century. The term greenwashing includes efforts to market products as environmentally friendly.<ref>Cambridge Dictionary. (n.d.). ''greenwash''. Retrieved from http://dictionary.cambridge.org/dictionary/english/greenwash</ref>
Dr. Mayo Fuster Morell has published a short article on wikiwashing, in which he relates this activity as the unethics of sharing. He analyses several case studies empirically with regard to the utilisation of wikiwashing strategies from Facebook, Yahoo! and Google. <ref name=FusterMorell/>
Dr. [[Mayo Fuster Morell]] has published a short article on wikiwashing, in which he relates this activity as "the unethics of sharing".<ref name=FusterMorell/> He analyses several case studies empirically with regard to the utilisation of wikiwashing strategies from [[Facebook]], [[Yahoo!]] and [[Google]]. <ref name=FusterMorell/>


==Values==
==Values==
Wikipedia was founded in 2001 as an international encyclopaedia that is based on free access and the contribution of its users. Since then it stands for and promotes various values such as [[openness]], [[transparency]], [[sharing]], [[neutrality]] and [[collaboration]]. Wikiwashing companies orient and associate themselves with these values.<ref name=Britannica>Encyclopaedia Britannica. (2014). ''Wikipedia''. Retrieved from https://www.britannica.com/topic/Wikipedia</ref>
Wikipedia was founded in 2001 as an international [[encyclopaedia]] that is based on free access and the contribution of its users. Since then it stands for and promotes various values such as [[openness]], [[transparency]], [[sharing]], [[neutrality]] and [[collaboration]]. Wikiwashing companies orient and associate themselves with these values.<ref name=Britannica>Encyclopaedia Britannica. (2014). ''Wikipedia''. Retrieved from https://www.britannica.com/topic/Wikipedia</ref>


*Transparency – All information should be provided by indicating the source. It should be visible where the information was retrieved.
*Transparency – All information should be provided by indicating the [[source]]. It should be visible where the information was retrieved.


*Openness – All information should be freely accessible to any internet user. Websites such as Wikipedia provide information for anyone with an Internet connection – free of charge.
*Openness – All information should be freely accessible to any internet user. Websites such as Wikipedia provide information for anyone with an Internet connection – free of charge.

Revision as of 21:32, 11 December 2016

Wikiwashing refers to strategies of whitewashing one’s image by associating it to values advocated and represented by Wikipedia. In other words, wikiwashing is a twofold strategy developed by companies that provide infrastructure, sharing or collaboration services in order to 1) promote a positive image of their company by associating it with values of wikis and 2) to conceal practices that could be regarded as unethically by its users.[1] WikiWash is the name of a website that has been established to detect wikiwashing cases.

Origin

The term wikiwashing is based on the notion of washing and refers to the cleaning up of the company's image. The term also derives "wiki" from the the encyclopaedia Wikipedia and thus makes the connection to associated values. Thirdly the term analogous to the terms whitewashing and greenwashing. Whitewashing orginated in the late 16th century as a "cheap white painting technique used to give a clean appearance quickly" [1] and as "efforts made to appear beautiful on the outside without changing the inside" [1] in the 19th century. The term greenwashing includes efforts to market products as environmentally friendly.[2] Dr. Mayo Fuster Morell has published a short article on wikiwashing, in which he relates this activity as "the unethics of sharing".[1] He analyses several case studies empirically with regard to the utilisation of wikiwashing strategies from Facebook, Yahoo! and Google. [1]

Values

Wikipedia was founded in 2001 as an international encyclopaedia that is based on free access and the contribution of its users. Since then it stands for and promotes various values such as openness, transparency, sharing, neutrality and collaboration. Wikiwashing companies orient and associate themselves with these values.[3]

  • Transparency – All information should be provided by indicating the source. It should be visible where the information was retrieved.
  • Openness – All information should be freely accessible to any internet user. Websites such as Wikipedia provide information for anyone with an Internet connection – free of charge.
  • Sharing – All information should be supplied by users. They draft, compose and write informative articles on certain topics. Both experts and amateurs can contribute and submit information on fields they have certain knowledge on.
  • Collaboration – All information is provided through users that cooperate in writing, reviewing and correcting articles under one another. The user’s collaboration is based on open-source software.
  • Neutrality – All information should be supplied in an objective and neutral manner. The articles should give descriptive explanations of terms, concepts, persons, objects etc.[3]

WikiWash

The platform WikiWash “is a free public tool that allows journalists, citizens and activists to uncover spin and bias on Wikipedia by tracking page edits in real time”.[4] This tool aims to support Wikipedia in maintaining its values of neutrality and transparency. The WikiWash users operate on the same principle of Wikipedia users: cooperation and openness. This tools aids to detect alterations, deletions or additions in real time and edit false or unethical statements.[4] The idea for WikiWash was born at the data and news conference TechRanking Toronto and the tool eventually founded by a group of journalists. Metro News Canada, The Working Group, and the Centre for Investigative Reporting collaborated to realise the project.[4]

References

  1. ^ a b c d e Fuster Morell, M. (2011). The Unethics of Sharing: Wikiwashing, In International Review of Information Ethics, 15.
  2. ^ Cambridge Dictionary. (n.d.). greenwash. Retrieved from http://dictionary.cambridge.org/dictionary/english/greenwash
  3. ^ a b Encyclopaedia Britannica. (2014). Wikipedia. Retrieved from https://www.britannica.com/topic/Wikipedia
  4. ^ a b c WikiWash. (2016). About. Retrieved from http://wikiwash.metronews.ca/docs