Libresse: Difference between revisions
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==Media == |
==Media == |
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[[Rachel Tucker]], a semi-finalist in the [[BBC]] talent show-themed television series ''[[I'd Do Anything (BBC TV series)|I'd Do Anything]]'', recorded a version of the famous [[civil rights anthem]] ''Ain't Gonna Let Nobody Turn Me Around'' which was used in the Libresse ''March'' commercial.<ref>{{cite web| |
[[Rachel Tucker]], a semi-finalist in the [[BBC]] talent show-themed television series ''[[I'd Do Anything (BBC TV series)|I'd Do Anything]]'', recorded a version of the famous [[civil rights anthem]] ''Ain't Gonna Let Nobody Turn Me Around'' which was used in the Libresse ''March'' commercial.<ref>{{cite web|title=Marshall Street Editors - Spencer Ferszt LIBRESSE: "March" |url=http://www.marshallstreet.co.uk/movie_page.php?movie=showreels/spencer_ferszt/libresse_572/libresse_march.mov&spot_id=572 |year=2005 |accessdate=2008-07-18 |work=Marshall Street Editors |deadurl=yes |archiveurl=https://web.archive.org/web/20110725121048/http://www.marshallstreet.co.uk/movie_page.php?movie=showreels%2Fspencer_ferszt%2Flibresse_572%2Flibresse_march.mov&spot_id=572 |archivedate=2011-07-25 |df= }}</ref><ref>{{cite web| title=Reklam för Libresse - "Ain't gonna let nobody"|url=https://www.youtube.com/watch?v=Kl_mh0dWqto|date=2007-05-01|accessdate=2008-07-18|work=YouTube}}</ref> |
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==Controversy== |
==Controversy== |
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Revision as of 09:23, 15 May 2017
| File:Libresse logo.jpg | |
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| Product type | Feminine hygiene |
|---|---|
| Owner | SCA |
| Country | Sweden |
| Introduced | 1940s |
| Markets | Worldwide |
| Website | www |
Libresse is an international brand of feminine hygiene products owned by SCA, a Swedish pulp and paper manufacturer and consumer goods company. The company first appeared in 1940s with the first crepe paper towel called Mimosept.[1]
International branding
The brand is known as:
- Bodyform in the United Kingdom
- Nana in France
- Nuvenia in Italy and New Zealand
- Libra, originally, Libra Fleur, in Australia
- Nosotras in South America
- Libresse Lifestyle in South Africa
- Saba in Mexico and Central America[2]
Media
Rachel Tucker, a semi-finalist in the BBC talent show-themed television series I'd Do Anything, recorded a version of the famous civil rights anthem Ain't Gonna Let Nobody Turn Me Around which was used in the Libresse March commercial.[3][4]
Controversy
The brand came under fire for airing a controversial advert in New Zealand that was said to be transphobic. The company apologised for causing offence and withdrew the advert.[5]
Gallery
References
- ^ http://www.bodyform.co.uk/all-about-us/bodyform-timeline1/
- ^ http://www.sca.com/en/Products/Feminine_hygiene_products/Brands/
- ^ "Marshall Street Editors - Spencer Ferszt LIBRESSE: "March"". Marshall Street Editors. 2005. Archived from the original on 2011-07-25. Retrieved 2008-07-18.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ "Reklam för Libresse - "Ain't gonna let nobody"". YouTube. 2007-05-01. Retrieved 2008-07-18.
- ^ ‘Transphobic’ advert pulled
External links
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