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==Recording and composition==
==Recording and composition==
An earlier draft of the "Vai Malandra" was initially written by Mc Zaac and presented to Anitta by him in 2017. She loved the track and decided to join it; the duo were joined on studio by producer DJ Yuri Martins and the three of them finished a first version of the lyrics and immediately began working on the demo of the song. Anitta later suggested the inclusion of a few new elements such as [[hip hop]] and [[trap music]] to the song and invited producer duo Tropkillaz and American rapper [[Maejor]] to work with them on the track.<ref name="estadao critic"/> According to Anitta, her decision to include such elements was to extend the song's "expiration date".<ref name="release billboard br"/> Despite its title in Portuguese and being monstly sung on that language, the song also features rap verses performed in English by Maejor.<ref name="release billboard br"/>
An earlier draft of the "Vai Malandra" was initially written by Mc Zaac and presented to Anitta by him in 2017. She loved the track and decided to join it; the duo were joined on studio by producer DJ Yuri Martins and the three of them finished a first version of the lyrics and immediately began working on the demo of the song. Anitta later suggested the inclusion of a few new elements such as [[hip hop]] and [[trap music]] to the song and invited producer duo Tropkillaz and American rapper [[Maejor]] to work with them on the track.<ref name="estadao critic"/> According to Anitta, her decision to include such elements was to extend the song's "expiration date".<ref name="release billboard br"/> Despite its title in Portuguese and being mostly sung on that language, the song also features rap verses performed in English by Maejor.<ref name="release billboard br"/>


==Release==
==Release==

Revision as of 21:58, 20 December 2017

"Vai Malandra"
Single
Anitta singles chronology
"Downtown"
(2017) 		"Vai Malandra"
(String Module Error: Target string is empty)
Maejor singles chronology
"Intuition"
(2017) 		"Vai Malandra"
(2017)
Music video
"Vai Malandra" on YouTube

"Vai Malandra" (English: "Go On, Bad Girl") is a song by Brazilian singers Anitta and MC Zaac and American rapper Maejor featuring Brazilian producers Tropkillaz and DJ Yuri Martins.[1] The song was released as a single on December 18, 2017 as the conclusion of Anitta's project entitled Check Mate, in which she releases a new song each month.[3]

Background

In 2011, Anitta was invited by funk carioca producer Batutinha to perform some tests after he saw one of her videos singing. After being approved, she signed with Furacão 2000, one of the biggest producing companies of funk carioca in Brazil. In the same year he released his first song on radio stations in Rio de Janeiro, the promotional single "Eu Vou Ficar". In early 2012, she created the "quadradinho" choreography, which was very successful among funk groups. In June 2012, producer Kamilla Fialho, after watching a performance on stage by Anitta, offered to be her manager, paying a fine of 256,000 reais required to release the singer from her contract with Furacão 2000, later signing her to Kamilas's company K2L.[4] In January 2013, due to the success of the song "Meiga e Abusada" in Rio de Janeiro, Anitta signed a recording contract with Warner Music Group.[5][6] Following that, Anitta began her career as a pop star in Brazil; however, she continued to incorporate funk carioca's elements on her next releases.[7][8]

In August 2017, Anitta was seen shooting a music video for an unspecified track in the favelas of Rio de Janeiro in Brazil. The song was later announced to be titled "Vai Malandra", a collaboration with MC Zaac, Maejor, DJ Yuri Martins and Tropkillaz; however no release date was given at that time.[9]

Few days later, Anitta announced a project entitled Check Mate, in which consists of releasing a new song in rather English, Spanish or Portuguese along with its accompanying music video.[10][2] She launched the project with the premiere of the Poo Bear-produced "Will I See You" which became her first single in English as a main artist.[10] On October, 2017, she adventured into EDM by releasing the single "Is That for Me", a collaboration with Swedish DJ Alesso.[11] For the November Check Mate release, Anitta collaborated with Colombian singer J Balvin on the latin pop single "Downtown".[12] Anitta later announced that "Vai Malandra" would be the "checkmate" move and conclude her Check Mate project.[13][2]

Recording and composition

An earlier draft of the "Vai Malandra" was initially written by Mc Zaac and presented to Anitta by him in 2017. She loved the track and decided to join it; the duo were joined on studio by producer DJ Yuri Martins and the three of them finished a first version of the lyrics and immediately began working on the demo of the song. Anitta later suggested the inclusion of a few new elements such as hip hop and trap music to the song and invited producer duo Tropkillaz and American rapper Maejor to work with them on the track.[2] According to Anitta, her decision to include such elements was to extend the song's "expiration date".[13] Despite its title in Portuguese and being mostly sung on that language, the song also features rap verses performed in English by Maejor.[13]

Release

The song was officially released worldwide to online retailers and streaming services on December 18, 2017.[1][13] "Vai Malandra" received more than 1 million plays on Spotify on its first day of release and broke the record for the most streams received in a day in Brazil held previously by Taylor Swift's "Look What You Made Me Do".[14][15]On its second day of release, the song was played more than 2 million times, expanding referred record for the most streamed song in a day in Brazil. Due to the amount of streams received on its first days of release, the song debuted on the Global Top 50 chart in Spotify and became the first song in Portuguese to hit the Top 20 on that chart on December 20, 2017.[16] Anitta also became the first Brazilian to chart two songs simultaneously on the Global Top 50 with "Vai Malandra" and her previous single "Downtown".[16][15][14]

Music video

Anitta and extras at multiple shots of the music video

Filming and production

The official music video was shot by director Terry Richardson in Rio de Janeiro on August 20, 2017.[9][13] The shooting of the video took around 30 hours and was composed of about 120 people, including camera men, producers and extras. About 60 of the extras were residents of the Vidigal favela and they were hired exclusively for the shooting.[17] Anitta chose to shoot the video in the Vidigal favela because she wanted to world a little of what is funk carioca, its beat, its universe, and what is baile funk.[9] About the video, Anitta said she's "very happy with the result of 'Vai Malandra'. It's a video to showcase [her] roots. [She] came from the favela and enjoyed the sun on the slab, the dances and all of that joy. [She is] an interpreter of funk carioca and [she] defends [her] culture with pride".[18]

Concept and costumes

The concept of the video is the exploration of the baile funk and its culture, by featuring Anitta singing and dancing in a favela, as well as sunbathing on the slab.[9] She is joined by Mc Zaac and Maejor at multiple shots. According to Anitta, she wanted to showcase the sensuality of the Brazilian women and their beauty.[9][18] The costumes used by Anitta were inspired on what is wore by the girls that live on the Vidigal favela community, which includes a bikini made of insulating tape, which is a tradition in the favelas to create "the perfect body tan".[9] It also features a mix of clothing from the C&A department store — the singer's sponsor in the Check Mate project — with other elements created by stylists for the singer. Anitta believed that they "made a good mix" as she "tried to be faithful to the style of the girls giving a more editorial and conceptual look to every proposal".[18]

Release and reception

The video was originally slated to premiere on September, 2017, however it was postponed due to Anitta's idea to launch the Check Mate project and also due to the fact that the international press reported several accusations of sexual harassment envolving director Terry Richardson. Anitta initially considered to not release the video because she did not want to be related to that controversy. However, she later decided to release the video out of respect to the many professionals involved on the making of the video.[19][2][16]

The music video for "Vai Malandra" was officially released on Anitta's Youtube channel on December 18, 2017, following a series of promo teasers.[20] Prior to the release of the video, Anitta made a live stream on her Youtube channel, hosted by Didi Wagner, who discussed the music video with Anitta and also interviewed the people involved on the video. The live stream received more than a 100,000 viewers.[21][22]

After its release, the video received over 15 million views within 24 hours on YouTube and broke records to become the Brazilian video with the most views in one day on YouTube and also the fastest Brazilian video to receive 1 million likes, a record previously held by Pabllo Vittar's "Corpo Sensual".[23][24] The video received wide acclaim from the Brazilian media, which praised Anitta's choice to not edit her body on Photoshop and showcase her cellulitis as a regular woman.[25][26][27] The Traffic Department of Rio de Janeiro (DETRAN) also praised Anitta for wearing a helmet on the video while riding a motorcycle.[28]

Track listing

Digital download[1]

  1. "Vai Malandra" – 3:21

Credits and personnel

  • Vocals – Anitta, Mc Zaac, Maejor
  • Songwriting – Anitta, Mc Zaac, Maejor
  • Production – DJ Yuri Martins, Tropkillaz

References

  1. ^ a b c d "Vai malandra - Single by Anitta, Mc Zaac & Maejor". iTunes. December 18, 2017. Retrieved December 19, 2017.
  2. ^ a b c d e "Análise: Anitta trava o adversário com o 'xeque-mate' de 'Vai Malandra'". Estadão. December 19, 2017. Retrieved December 20, 2017.
  3. ^ "Anitta estreia no EDM em parceria com Alesso na faixa "Is That For Me"". NacãoDaMúsica (in Brazilian Portuguese). October 14, 2017. Retrieved October 14, 2017.
  4. ^ Essinger, Silvio (21 July 2013). "Anitta, a preparada da vez". O Globo. Globo.com. Retrieved 1 September 2013.
  5. ^ Torres, Leonardo (May 6, 2014). "Anitta lançará álbum de inéditas em duas versões: de estúdio e ao vivo". Portal POPLine. Retrieved August 6, 2016.
  6. ^ "Anitta, a preparada da vez" (in Brazilian Portuguese). Globo.com. Retrieved 6 August 2016.
  7. ^ "Anitta é o novo fenômeno da música nacional". Zero Hora. August 12, 2013. Retrieved August 12, 2013.
  8. ^ "Anitta mira e acerta em pop alegre e vibrante em novo CD". Veja. August 20, 2014. Retrieved August 20, 2014.
  9. ^ a b c d e f "Anitta explica escolha do Vidigal para novo clipe: 'Mostrar o que é o funk'" (in Brazilian Portuguese). Pure People. August 28, 2017. Retrieved December 12, 2017.
  10. ^ a b "Anitta Celebrates Poo Bear's Birthday With New Single 'Will I See You'". Billboard. September 4, 2017. Retrieved November 27, 2017.
  11. ^ "Alesso & Anitta Team Up on Alluring New Single 'Is That For Me'". Billboard. October 13, 2017. Retrieved November 27, 2017.
  12. ^ "Go 'Downtown' With Anitta & J Balvin's Sultry New Single: Watch". Billboard. November 20, 2017. Retrieved November 27, 2017.
  13. ^ a b c d e "ANITTA LANÇA "VAI MALANDRA", GOLPE FINAL DO PROJETO #CHECKMATE" (in Brazilian Portuguese). Billboard Brazil. December 19, 2017. Retrieved December 19, 2017.
  14. ^ a b "Anitta bate recordes no Spotify Brasil com o funk 'Vai Malandra'". Veja. December 20, 2017. Retrieved December 20, 2017.
  15. ^ a b "Anitta é a primeira brasileira a emplacar duas músicas no TOP 50 do Spotify". Gaucho ZH. December 19, 2017. Retrieved December 20, 2017.
  16. ^ a b c "'Vai malandra', de Anitta, é 1ª música em português entre mais ouvidas do mundo no Spotify". G1. December 20, 2017. Retrieved December 20, 2017.
  17. ^ "Anitta: saiba dez curiosidades de 'Vai Malandra', novo clipe da cantora" (in Brazilian Portuguese). UOL. December 12, 2017. Retrieved December 19, 2017.
  18. ^ a b c ""Vai Malandra": Anitta estreia clipe gravado no Morro do Vidigal; assista!" (in Brazilian Portuguese). Glamour. December 12, 2017. Retrieved December 19, 2017.
  19. ^ "Anitta confirma lançamento de "Vai Malandra" após acusações de assédio do diretor". Pure Break. Retrieved November 24, 2017.
  20. ^ "Anitta lança clipe 'Vai Malandra', gravado no Vidigal" (in Brazilian Portuguese). Estadao. December 12, 2017. Retrieved December 19, 2017.
  21. ^ "Anitta lança o aguardado clipe de 'Vai Malandra', com MC Zaac, Tropkillaz, Maejor e DJ Yuri Martins; veja aqui - Música - MULTISHOW". MULTISHOW (in Portuguese and 2017).{{cite web}}: CS1 maint: unrecognized language (link)
  22. ^ "Assista a "live" da Anitta sobre o encerramento do projeto "Check Mate"". portalpopline.com.br (in Brazilian Portuguese). Retrieved December 19, 2017.
  23. ^ ""Vai Malandra" de Anitta quebra recorde de "Corpo Sensual" de Pabllo Vittar no YouTube Brasil" (in Brazilian Portuguese). Portal Famosos. December 19, 2017. Retrieved December 19, 2017.
  24. ^ ""Vai Malandra" é a melhor estreia de um artista brasileiro no YouTube em 24h" (in Brazilian Portuguese). Portal Pop. December 19, 2017. Retrieved December 19, 2017.
  25. ^ "Anitta lança 'Vai Malandra' e fãs elogiam: 'Vai ter celulite, sim!' e 'Parabéns por proibir Photoshop'". G1 (in Brazilian Portuguese).
  26. ^ "Com código do pop gringo, Anitta expõe ao mundo o Brasil sem filtro de 'Vai malandra'". G1 (in Brazilian Portuguese).
  27. ^ "Viva a celulite da Anitta". Extra Online (in Brazilian Portuguese).
  28. ^ "Detran-RJ elogia Anitta por capacete na garupa em 'Vai Malandra'". VEJA.com (in Brazilian Portuguese).
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