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'''Marian Salzman''' (born February 15, 1959) is an [[Americans|American]] advertising and public relations executive. She is Senior Vice President, Global Communications for [[Philip Morris International]], a tobacco company.<ref>{{Cite news|url=https://www.campaignasia.com/article/i-didnt-expect-this-to-be-easy-marian-salzman-on-joining-philip-morris/447054|title='I didn't expect this to be easy': Marian Salzman on joining Philip Morris|first=Rick |last=Boost |date=September 11, 2018|work=Campaign Asia|access-date=2018-09-26}}</ref><ref>{{Cite news|url=https://www.prweek.com/article/1462055/marian-salzman-exits-havas-pr-philip-morris-international|title=Marian Salzman exits Havas PR for Philip Morris International|date=April 12, 2018 |first=Diana |last=Bradley|work=PRWeek |access-date=2018-09-26}}</ref> She was formerly CEO of [[Havas|Havas PR North America]] (founded by [[Charles-Louis Havas]]) and chaired the Global Collective, the organizing collaborative of all of the PR assets of Havas.<ref name="Mediabistr2012">{{cite web|url=http://www.mediabistro.com/articles/details.asp?aID=11499& |title=SO WHAT DO YOU DO, MARIAN SALZMAN, CEO OF EURO RSCG WORLDWIDE PR NORTH AMERICA? |publisher=Mediabistro |date=April 18, 2012 |first=Amanda |last=Ernst |accessdate=October 18, 2014 }}</ref> She rejoined Euro RSCG in August 2009, having previously worked for the holding company as executive vice president, chief strategic officer, from January 2001 to October 2004.<ref>{{Cite news|url=http://www.prweekus.com/Euro-RSCG-Worldwide-PR-taps-Salzman-as-president/article/141421/|title=Euro RSCG Worldwide PR taps Salzman as president|first=Jaimy |last=Lee |work=PR Week |date= August 10, 2009|access-date=2018-09-26}}</ref>
'''Marian Salzman''' (born February 15, 1959) is an [[Americans|American]] advertising and public relations executive. She is Senior Vice President, Global Communications for [[Philip Morris International]], a tobacco company.<ref>{{Cite news|url=https://www.campaignasia.com/article/i-didnt-expect-this-to-be-easy-marian-salzman-on-joining-philip-morris/447054|title='I didn't expect this to be easy': Marian Salzman on joining Philip Morris|first=Rick |last=Boost |date=September 11, 2018|work=Campaign Asia|access-date=2018-09-26}}</ref><ref>{{Cite news|url=https://www.prweek.com/article/1462055/marian-salzman-exits-havas-pr-philip-morris-international|title=Marian Salzman exits Havas PR for Philip Morris International|date=April 12, 2018 |first=Diana |last=Bradley|work=PRWeek |access-date=2018-09-26}}</ref> She was formerly CEO of [[Havas|Havas PR North America]] and chaired the Global Collective, the organizing collaborative of all of the PR assets of Havas.<ref name="Mediabistr2012">{{cite web|url=http://www.mediabistro.com/articles/details.asp?aID=11499& |title=SO WHAT DO YOU DO, MARIAN SALZMAN, CEO OF EURO RSCG WORLDWIDE PR NORTH AMERICA? |publisher=Mediabistro |date=April 18, 2012 |first=Amanda |last=Ernst |accessdate=October 18, 2014 }}</ref> She rejoined Euro RSCG in August 2009, having previously worked for the holding company as executive vice president, chief strategic officer, from January 2001 to October 2004.<ref>{{Cite news|url=http://www.prweekus.com/Euro-RSCG-Worldwide-PR-taps-Salzman-as-president/article/141421/|title=Euro RSCG Worldwide PR taps Salzman as president|first=Jaimy |last=Lee |work=PR Week |date= August 10, 2009|access-date=2018-09-26}}</ref>

==Early life and education==
She is a graduate of [[Brown University]].<ref name=AJPTumor>{{Cite web|url=https://azjewishpost.com/2013/pr-star-going-strong-despite-two-brain-tumors/|title=PR star going strong despite two brain tumors |work=Arizona Jewish Post|language=en-US|first=Sheila |last=Wilensky| date=May 15, 2013|access-date=2018-09-26|quote=A graduate of Brown University, Salzman is the author or coauthor of 15 books, including “The Next Now” and “The Future of Man.”}}</ref>


==Career==
==Career==
Salzman’s early career was marked by the development of new research methodologies, from slumber parties for tweenagers, a project for [[Levi Strauss & Co.]] in 1991, to the creation of Cyberdialogue in 1992, to leverage instant messaging and [[AOL]] chat rooms for social research. According to ''[[Adweek]]'' magazine, she was the first [[advertising professional]] to use online focus groups.<ref>"Adweek", Jan 10, 2000,"[http://www.adweekmedia.com/aw/esearch/article_display.jsp?vnu_content_id=528157]{{dead link|date=June 2017 |bot=InternetArchiveBot |fix-attempted=yes }}"</ref>
Salzman is a graduate of [[Brown University]].<ref name="AJPTumor">{{Cite web|url=https://azjewishpost.com/2013/pr-star-going-strong-despite-two-brain-tumors/|title=PR star going strong despite two brain tumors|last=Wilensky|first=Sheila|date=May 15, 2013|work=Arizona Jewish Post|language=en-US|access-date=2018-09-26|quote=A graduate of Brown University, Salzman is the author or coauthor of 15 books, including “The Next Now” and “The Future of Man.”}}</ref> She began her career working on the development of new research methodologies, from slumber parties for tweenagers, a project for [[Levi Strauss & Co.]] in 1991, to the creation of Cyberdialogue in 1992, to leverage instant messaging and [[AOL]] chat rooms for social research.


*1992: Co-founded Cyberdialogue, the world’s first online market research company, with partners Jay Chiat and Tom Cohen
*1992: Co-founded Cyberdialogue, the world’s first online market research company, with partners Jay Chiat and Tom Cohen
Line 24: Line 21:
*1997–2000: President, Intelligence Factory, [[Young & Rubicam]]
*1997–2000: President, Intelligence Factory, [[Young & Rubicam]]
*2001–2004: Executive vice president and chief strategy officer at Euro RSCG Worldwide
*2001–2004: Executive vice president and chief strategy officer at Euro RSCG Worldwide
*2005–March 2008: Executive vice president and chief marketing officer at [[JWT Worldwide]] (member of 12-person worldwide executive committee)
*2005–March 2008: Executive vice president and chief marketing officer at [[J. Walter Thompson|JWT]] Worldwide (member of 12-person worldwide executive committee)<ref>{{Cite news|last=Silver|first=James|url=https://www.theguardian.com/media/2007/jan/08/mondaymediasection3|title=Interview with Marian Salzman|date=2007-01-08|work=The Guardian|access-date=2020-04-02|language=en-GB|issn=0261-3077}}</ref>
*March 2008–August 2009: Partner and chief marketing officer at [[Porter Novelli]] (member of 10-person worldwide executive committee)
*March 2008–August 2009: Partner and chief marketing officer at [[Porter Novelli]] (member of 10-person worldwide executive committee)
*2009–present: President then CEO of Euro RSCG Worldwide PR North America, now called Havas PR (member of Euro RSCG Worldwide Executive Committee with oversight for global communications and reputation); became chairman, the Havas Global PR Collective in 2012
*2009–present: President then CEO of Euro RSCG Worldwide PR North America, now called Havas PR (member of Euro RSCG Worldwide Executive Committee with oversight for global communications and reputation); became chairman, the Havas Global PR Collective in 2012


===Media contributions===
===Media contributions===
In 1998 in an interview with Fast Company magazine, she drew attention to “experience collections,” the idea that people are placing less value on material goods and more on personal and professional experiences and skills.<ref>Cathy Olofson, "Fast Company", December 18, 2007,"[www.fastcompany.com/magazine/18/collection.html]"</ref>
In 1998 in an interview with Fast Company magazine, Salzman drew attention to “experience collections,” the idea that people are placing less value on material goods and more on personal and professional experiences and skills.<ref>Cathy Olofson, "Fast Company", December 18, 2007,"[www.fastcompany.com/magazine/18/collection.html]"</ref>


The [[New York Times]] published a Sunday feature, “Metrosexuals Come Out,” which quoted Salzman regarding [[meterosexual]]s.<ref>Warren St. John,"New York Times", June 22, 2003,"[https://www.nytimes.com/2003/06/22/fashion/22METR.html?scp=1&sq=metrosexuals%20come%20out&st=cse ]",</ref> In 2003 the UK [[The Observer|Observer]] apologized for incorrectly attributing the first use of the term to Salzman, and gave credit to [[Mark Simpson (journalist)]] for the term.<ref>{{Cite news|url=https://www.theguardian.com/books/2003/jun/29/society|title=Meet Marian Salzman, trend-spotter extraordinaire|date=2003-06-29|work=the Guardian|language=en|access-date=2018-09-26}}</ref>
The [[New York Times]] published a Sunday feature, “Metrosexuals Come Out,” which quoted Salzman regarding [[meterosexual]]s.<ref>Warren St. John,"New York Times", June 22, 2003,"[https://www.nytimes.com/2003/06/22/fashion/22METR.html?scp=1&sq=metrosexuals%20come%20out&st=cse ]",</ref><ref>{{Cite news|last=Staff|first=Guardian|url=https://www.theguardian.com/books/2003/jun/29/society|title=Meet Marian Salzman, trend-spotter extraordinaire|date=2003-06-29|work=The Observer|access-date=2020-04-02|language=en-GB|issn=0029-7712}}</ref> In 2003 the UK [[The Observer|Observer]] apologized for incorrectly attributing the first use of the term to Salzman, and gave credit to [[Mark Simpson (journalist)]] for the term.<ref>{{Cite news|url=https://www.theguardian.com/books/2003/jun/29/society|title=Meet Marian Salzman, trend-spotter extraordinaire|date=2003-06-29|work=the Guardian|language=en|access-date=2018-09-26}}</ref>


In 2007, she talked about how “sleep is the new sex” for The Economist’s annual predictions and stated that lowering home values would drive consumers away from recreational shopping and toward a “less is more” mind-set.<ref>{{Cite news|url=http://www.economist.com/theworldin/displayStory.cfm?story_id=E1_TDTNDTST&d=2008|title=Six of the best|date=November 15, 2007 | work=The Economist|access-date=2018-09-26|language=en}}</ref>
In 2007, she talked about how “sleep is the new sex” for The Economist’s annual predictions and stated that lowering home values would drive consumers away from recreational shopping and toward a “less is more” mindset.<ref>{{Cite news|url=http://www.economist.com/theworldin/displayStory.cfm?story_id=E1_TDTNDTST&d=2008|title=Six of the best|date=November 15, 2007 | work=The Economist|access-date=2018-09-26|language=en}}</ref>


==Activism==
==Activism==
In 2015 she signed an open letter which the [[ONE Campaign]] had been collecting signatures for; the letter was addressed to [[Angela Merkel]] and [[Nkosazana Dlamini-Zuma]], urging them to focus on women as they serve as the head of the G7 in Germany and the AU in South Africa respectively.<ref>{{cite news|author=Tracy McVeigh |url=https://www.theguardian.com/lifeandstyle/2015/mar/07/povert-sexist-letter-women-equality-gaga-sandberg-beyonce |title=Poverty is sexist: leading women sign up for global equality &#124; Life and style |work=The Guardian |date= |accessdate=2015-05-08}}</ref>
In 2015, Salzman signed an open letter which the [[ONE Campaign]] had been collecting signatures for; the letter was addressed to [[Angela Merkel]] and [[Nkosazana Dlamini-Zuma]], urging them to focus on women as they serve as the head of the G7 in Germany and the AU in South Africa respectively.<ref>{{cite news|author=Tracy McVeigh |url=https://www.theguardian.com/lifeandstyle/2015/mar/07/povert-sexist-letter-women-equality-gaga-sandberg-beyonce |title=Poverty is sexist: leading women sign up for global equality &#124; Life and style |work=The Guardian |date= |accessdate=2015-05-08}}</ref>


==Personal life==
==Personal life==
She relocated to [[Lausanne]], Switzerland for the job with Philip Morris. She is married to Jim Diamond and formerly lived in [[Stamford, Connecticut]].<ref name=AJPTumor />
Salzman relocated to [[Lausanne]], Switzerland for the job with Philip Morris. She is married to Jim Diamond and formerly lived in [[Stamford, Connecticut]].<ref name=AJPTumor />


==References==
==References==
{{Reflist}}
{{Reflist}}


==External links==
* {{URL|mariansalzman.com}}
* [http://us.havaspr.com/ www.us.havaspr.com]
* [http://mariansalzman.wordpress.com/ mariansalzman.wordpress.com]
* [http://www.adweek.com/aw/content_display/news/agency/e3i224997d33ab2d0148fc49a5a9418f090/ www.adweek.com/aw/content_display/news/agency/e3i224997d33ab2d0148fc49a5a9418f090/]
* [https://web.archive.org/web/20100825193611/http://www.americanwaymag.com/marian-salzman-new-york-city-jwt-worldwide-salzman-prot%C3%A9g%C3%A9 www.americanwaymag.com/marian-salzman-new-york-city-jwt-worldwide-salzman-protégé]
* [https://www.theguardian.com/media/2007/jan/08/mondaymediasection3/ www.guardian.co.uk/media/2007/jan/08/mondaymediasection3]
* [https://www.theguardian.com/books/2003/jun/29/society/ www.guardian.co.uk/books/2003/jun/29/society]
* [https://www.independent.co.uk/life-style/interview-marian-salzman--the-future-is-in-her-head-1044688.html/ www.independent.co.uk/life-style/interview-marian-salzman--the-future-is-in-her-head-1044688.html]
* [https://www.theguardian.com/technology/2007/dec/18/science.business/ http://www.guardian.co.uk/technology/2007/dec/18/science.business]
* {{Cite news|url=https://www.prweek.com/article/1426378/marian-salzman-prweek-hall-femme-2017|title=Marian Salzman: PRWeek Hall of Femme 2017|access-date=2018-09-26}}
{{Connecticut Women's Hall of Fame|state=collapsed}}
{{Connecticut Women's Hall of Fame|state=collapsed}}


Revision as of 18:40, 2 April 2020

Marian Salzman
Born
Marian Salzman

(1959-02-15) February 15, 1959 (age 65)
New York City, New York
Alma mater
OccupationSVP Global Communications Philip Morris International
SpouseJim Diamond
Websitemariansalzman.com

Marian Salzman (born February 15, 1959) is an American advertising and public relations executive. She is Senior Vice President, Global Communications for Philip Morris International, a tobacco company.[1][2] She was formerly CEO of Havas PR North America and chaired the Global Collective, the organizing collaborative of all of the PR assets of Havas.[3] She rejoined Euro RSCG in August 2009, having previously worked for the holding company as executive vice president, chief strategic officer, from January 2001 to October 2004.[4]

Career

Salzman is a graduate of Brown University.[5] She began her career working on the development of new research methodologies, from slumber parties for tweenagers, a project for Levi Strauss & Co. in 1991, to the creation of Cyberdialogue in 1992, to leverage instant messaging and AOL chat rooms for social research.

  • 1992: Co-founded Cyberdialogue, the world’s first online market research company, with partners Jay Chiat and Tom Cohen
  • 1993–1995: Director of consumer insights and emerging media at Chiat\Day
  • 1995–1997: Worldwide director of TBWA’s Department of the Future
  • 1997–2000: President, Intelligence Factory, Young & Rubicam
  • 2001–2004: Executive vice president and chief strategy officer at Euro RSCG Worldwide
  • 2005–March 2008: Executive vice president and chief marketing officer at JWT Worldwide (member of 12-person worldwide executive committee)[6]
  • March 2008–August 2009: Partner and chief marketing officer at Porter Novelli (member of 10-person worldwide executive committee)
  • 2009–present: President then CEO of Euro RSCG Worldwide PR North America, now called Havas PR (member of Euro RSCG Worldwide Executive Committee with oversight for global communications and reputation); became chairman, the Havas Global PR Collective in 2012

Media contributions

In 1998 in an interview with Fast Company magazine, Salzman drew attention to “experience collections,” the idea that people are placing less value on material goods and more on personal and professional experiences and skills.[7]

The New York Times published a Sunday feature, “Metrosexuals Come Out,” which quoted Salzman regarding meterosexuals.[8][9] In 2003 the UK Observer apologized for incorrectly attributing the first use of the term to Salzman, and gave credit to Mark Simpson (journalist) for the term.[10]

In 2007, she talked about how “sleep is the new sex” for The Economist’s annual predictions and stated that lowering home values would drive consumers away from recreational shopping and toward a “less is more” mindset.[11]

Activism

In 2015, Salzman signed an open letter which the ONE Campaign had been collecting signatures for; the letter was addressed to Angela Merkel and Nkosazana Dlamini-Zuma, urging them to focus on women as they serve as the head of the G7 in Germany and the AU in South Africa respectively.[12]

Personal life

Salzman relocated to Lausanne, Switzerland for the job with Philip Morris. She is married to Jim Diamond and formerly lived in Stamford, Connecticut.[5]

References

  1. ^ Boost, Rick (September 11, 2018). "'I didn't expect this to be easy': Marian Salzman on joining Philip Morris". Campaign Asia. Retrieved 2018-09-26.
  2. ^ Bradley, Diana (April 12, 2018). "Marian Salzman exits Havas PR for Philip Morris International". PRWeek. Retrieved 2018-09-26.
  3. ^ Ernst, Amanda (April 18, 2012). "SO WHAT DO YOU DO, MARIAN SALZMAN, CEO OF EURO RSCG WORLDWIDE PR NORTH AMERICA?". Mediabistro. Retrieved October 18, 2014.
  4. ^ Lee, Jaimy (August 10, 2009). "Euro RSCG Worldwide PR taps Salzman as president". PR Week. Retrieved 2018-09-26.
  5. ^ a b Wilensky, Sheila (May 15, 2013). "PR star going strong despite two brain tumors". Arizona Jewish Post. Retrieved 2018-09-26. A graduate of Brown University, Salzman is the author or coauthor of 15 books, including "The Next Now" and "The Future of Man."
  6. ^ Silver, James (2007-01-08). "Interview with Marian Salzman". The Guardian. ISSN 0261-3077. Retrieved 2020-04-02.
  7. ^ Cathy Olofson, "Fast Company", December 18, 2007,"[www.fastcompany.com/magazine/18/collection.html]"
  8. ^ Warren St. John,"New York Times", June 22, 2003,"[1]",
  9. ^ Staff, Guardian (2003-06-29). "Meet Marian Salzman, trend-spotter extraordinaire". The Observer. ISSN 0029-7712. Retrieved 2020-04-02.
  10. ^ "Meet Marian Salzman, trend-spotter extraordinaire". the Guardian. 2003-06-29. Retrieved 2018-09-26.
  11. ^ "Six of the best". The Economist. November 15, 2007. Retrieved 2018-09-26.
  12. ^ Tracy McVeigh. "Poverty is sexist: leading women sign up for global equality | Life and style". The Guardian. Retrieved 2015-05-08.
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