Olivia von Halle: Difference between revisions
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'''Olivia von Halle''' (née '''Falconer''' |
'''Olivia von Halle''' is a British luxury brand founded by Olivia von Halle (née '''Falconer''') in 2011. |
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== History == |
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Von Halle was born in 1983 in |
Von Halle was born in 1983 in [[Newcastle upon Tyne]]. She moved to Fairseat, Kent aged two and attended Tonbridge Grammar School for Girls and Combe Bank. After studying Fashion and Textile Management at [[Leeds University]], Olivia von Halle worked for The Future Laboratory in [[London]] as a trend forecaster for clients including [[Louis Vuitton]], [[Gucci Group]] and [[Lamborghini]].<ref>{{cite web|last=Glynn-Smith|first=Jo|title=Work it out: Olivia von Halle|url=http://www.harpersbazaar.com/uk/people-parties/bazaar-at-work/news/a33466/work-it-out-olivia-von-halle/|work=Harpers Bazaar|publisher=Harpers Bazaar|accessdate=2015-02-12}}</ref> In 2008 she moved to [[Shanghai]], China where she continued working as a trend forecaster and as a luxury brand consultant.<ref>{{cite web|title=OliviavonHalle.com|url=https://www.oliviavonhalle.com}}</ref> |
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Coming home from evenings partying with friends, she would long to ditch her sky-high heels and constricting outfits for something glamorous enough to enjoy a gin and tonic in before sliding off to bed. Inspired by the lounging pyjamas worn by [[Coco Chanel]] and her contemporaries in the 1920s, she started work with her tailor to design the perfect pair of pyjamas. In 2011 she returned to London to launch the Olivia von Halle brand.<ref>{{cite web|last=Conlon|first=Scarlett|title=Olivia von Halle: On The Right Track|url=https://www.vogue.co.uk/article/olivia-von-halle-pyjama-tracksuits-launch|work=Vogue|publisher=Vogue|accessdate=2016-09-26}}</ref> |
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== Career == |
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von Halle initially worked as a trend forecaster at The Future Laboratory in London. She moved to [[Shanghai]], China in 2008 where she continued working freelance for The Future Laboratory and WGSN. In 2010 von Halle appeared in an ITV documentary ‘[[Piers Morgan On...]]: Shanghai’.<ref>{{cite web|last=Morgan|first=Piers|title=Piers Morgan On...: Shanghai|url=https://www.imdb.com/title/tt1588102/|accessdate=2014-02-21}}</ref> |
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Olivia now lives in London with her husband Hugo, sons Hiero and Chaos, and boxer dog Bathtub. |
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In September 2011, von Halle launched her eponymous label at [[London Fashion Week]].<ref>{{cite news|last=Zhang|first=Jing|title=Behind the label: Olivia von Halle|url=http://www.scmp.com/magazines/post-magazine/article/1299803/behind-label-olivia-von-halle|accessdate=2014-01-31|newspaper=South China Morning Post|date=2013-09-01}}</ref> The collection is now stocked in over 50 stores in 13 countries including [[Harrods]] and Liberty in the UK, Neiman Marcus in the US and Tsum in Moscow.<ref>{{cite web|last=Steuart|first=Jessica|title=The Collective|url=http://www.thisiscollective.com/sleepwear-designer-olivia-von-halle/|accessdate=2014-01-31|archive-url=https://web.archive.org/web/20160303225542/http://www.thisiscollective.com/sleepwear-designer-olivia-von-halle/|archive-date=3 March 2016|url-status=dead}}</ref> The brand has been featured in global publications including [[Vogue (magazine)|Vogue]],<ref>{{cite web|last=Alexander|first=Ella|title=Olivia Von Halle Launches Queen’s Embroidery Service|url=http://www.vogue.co.uk/news/2012/12/11/olivia-von-halle-hand-and-lock-collaboration|work=Vogue|publisher=Vogue|accessdate=2014-01-31}}</ref> Vanity Fair, Harpers Bazaar,<ref>{{cite web|last=Bonsor|first=Sacha|title=Christmas Gift Guide: Luxury|url=http://www.harpersbazaar.co.uk/christmas-gift-guides/christmas-gift-guide-luxury-chanel-valentino#slide-12|accessdate=2014-01-31}}</ref> Elle<ref>{{cite web|last=Bonser|first=Sarah|title=In Store Now... 5th August 2013|url=http://www.elleuk.com/fashion/in-store-now/elle-edits-the-best-new-buys-of-the-week-5th-august-2013#image=5|accessdate=2014-01-31}}</ref> and [[Tatler]].<ref>{{cite web|last=Burnand|first=Hugo|title=The Night Tatler Wore Pyjamas...|url=http://www.tatler.com/bystander/events/2011/august/the-night-tatler-wore-pyjamas#!/4758/image/11|work=Tatler}}</ref> |
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== The Brand == |
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Established in London in 2011, Olivia von Halle has become synonymous with re-invention and uncompromising luxury. Guided by a passion for travel and lifestyle, the brand takes inspiration from timeless pieces – be it the traditional silk pyjama or humble tracksuit <ref>{{cite web|last=Enriquez|first=Justin|title=Jennifer Lopez is a comfy flyer in sweatsuit|url=https://www.dailymail.co.uk/tvshowbiz/article-5250857/Jennifer-Lopez-touching-LA-Rods-private-jet.html|work=Mail Online|publisher=Mail Online|accessdate=2018-01-09}}</ref> – and transforms them into something truly exceptional, blurring the line between nightwear and ready-to-wear. |
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After launching with just one classic yet meticulously considered style, the ‘Lila’ pyjama, Olivia von Halle grew to include an extensive offering of pyjamas, robes, kimonos, nightshirts and eye masks. Having established a repertoire of ‘hero’ styles that fused a hunger for loungewear innovation with resolute attention to detail, the brand quickly carved a niche for itself in the fashion world. The luxe pyjama was here to stay. After its launch in 2016, the sell-out ‘Missy’ tracksuit <ref>{{cite web|last=Colon|first=Ana|title=Celebrities Can’t Stop (& Won’t Stop) Wearing These Incredibly Luxe Tracksuits|url=https://www.refinery29.com/en-us/2016/11/129048/rihanna-gigi-hadid-cashmere-tracksuit-trend|work=Refinery 29|publisher=Refinery 29|accessdate=2017-05-23}}</ref> further solidified the concept of loungewear-as-ready-to-wear, after the look was worn by [[Rihanna]], [[Cara Delevingne]], [[Jennifer Lopez]] and Gigi and [[Bella Hadid]]. Following its success, Olivia von Halle launched its first capsule collection of ready-to-wear in September 2017, and the brand’s unique offering continues to ensure it’s a mainstay in the wardrobes of the fashion industry’s most inimitable personalities. |
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Olivia von Halle is sold by over 100 of the world’s most prestigious retailers including NET-A-PORTER.COM, [[Harrods]], [[Selfridges]], [[Galeries Lafayette]], [[Bergdorf Goodman]] and [[Neiman Marcus]]. After launching e-Commerce in 2011, Olivia von Halle opened its first store in London’s prestigious [[Sloane Square]] in 2016. |
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== Awards == |
== Awards == |
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In 2013, von Halle was announced as a |
In 2013, von Halle was announced as a ‘[[Walpole]] Brand of Tomorrow 2013’, in association with [[Mishcon de Reya]].<ref>{{cite web|last=Lowdell|first=Olivia|title=INTRODUCING THE 2013 BRANDS OF TOMORROW|url=http://www.thewalpole.co.uk/node/160|accessdate=2013-04-23|archive-url=https://web.archive.org/web/20140214224946/http://www.thewalpole.co.uk/node/160|archive-date=14 February 2014|url-status=dead}}</ref> |
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von Halle was declared Lounge and Nightwear brand of the year at the [[UK Lingerie Awards]] during an awards ceremony at the Freemason’s Hall.<ref>{{cite news|last=Taylor|first=Rachael|title=Winners of the UK Lingerie Awards 2013 revealed|url=http://www.lingerieinsight.com/article-4440-winners-of-the-uk-lingerie-awards-2013-revealed/|accessdate=2014-02-21|newspaper=Lingerie Insight|date=2013-12-04|url-status=dead|archiveurl=https://web.archive.org/web/20140207223738/http://www.lingerieinsight.com/article-4440-winners-of-the-uk-lingerie-awards-2013-revealed/|archivedate=7 February 2014|df=dmy-all}}</ref> |
von Halle was declared Lounge and Nightwear brand of the year at the [[UK Lingerie Awards]] during an awards ceremony at the Freemason’s Hall.<ref>{{cite news|last=Taylor|first=Rachael|title=Winners of the UK Lingerie Awards 2013 revealed|url=http://www.lingerieinsight.com/article-4440-winners-of-the-uk-lingerie-awards-2013-revealed/|accessdate=2014-02-21|newspaper=Lingerie Insight|date=2013-12-04|url-status=dead|archiveurl=https://web.archive.org/web/20140207223738/http://www.lingerieinsight.com/article-4440-winners-of-the-uk-lingerie-awards-2013-revealed/|archivedate=7 February 2014|df=dmy-all}}</ref> |
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In 2013, von Halle was awarded the Blue Butterfly Trust Mark for Positive Luxury for the company's strict corporate social responsibility program.<ref>{{cite news|last=Sparshatt|first=Katherine|title=Olivia von Halle Awarded the Mark of Positive Living|url=https://www.positiveluxury.com/2013/12/olivia-von-halle-receives-mark-positive-living/|accessdate=2014-02-21|date=2014-12-12}}</ref> |
In 2013, von Halle was awarded the Blue Butterfly Trust Mark for Positive Luxury for the company's strict corporate social responsibility program.<ref>{{cite news|last=Sparshatt|first=Katherine|title=Olivia von Halle Awarded the Mark of Positive Living|url=https://www.positiveluxury.com/2013/12/olivia-von-halle-receives-mark-positive-living/|accessdate=2014-02-21|date=2014-12-12}}</ref> |
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Revision as of 12:52, 2 June 2020
Olivia von Halle is a British luxury brand founded by Olivia von Halle (née Falconer) in 2011.
History
Von Halle was born in 1983 in Newcastle upon Tyne. She moved to Fairseat, Kent aged two and attended Tonbridge Grammar School for Girls and Combe Bank. After studying Fashion and Textile Management at Leeds University, Olivia von Halle worked for The Future Laboratory in London as a trend forecaster for clients including Louis Vuitton, Gucci Group and Lamborghini.[1] In 2008 she moved to Shanghai, China where she continued working as a trend forecaster and as a luxury brand consultant.[2]
Coming home from evenings partying with friends, she would long to ditch her sky-high heels and constricting outfits for something glamorous enough to enjoy a gin and tonic in before sliding off to bed. Inspired by the lounging pyjamas worn by Coco Chanel and her contemporaries in the 1920s, she started work with her tailor to design the perfect pair of pyjamas. In 2011 she returned to London to launch the Olivia von Halle brand.[3]
Olivia now lives in London with her husband Hugo, sons Hiero and Chaos, and boxer dog Bathtub.
The Brand
Established in London in 2011, Olivia von Halle has become synonymous with re-invention and uncompromising luxury. Guided by a passion for travel and lifestyle, the brand takes inspiration from timeless pieces – be it the traditional silk pyjama or humble tracksuit [4] – and transforms them into something truly exceptional, blurring the line between nightwear and ready-to-wear.
After launching with just one classic yet meticulously considered style, the ‘Lila’ pyjama, Olivia von Halle grew to include an extensive offering of pyjamas, robes, kimonos, nightshirts and eye masks. Having established a repertoire of ‘hero’ styles that fused a hunger for loungewear innovation with resolute attention to detail, the brand quickly carved a niche for itself in the fashion world. The luxe pyjama was here to stay. After its launch in 2016, the sell-out ‘Missy’ tracksuit [5] further solidified the concept of loungewear-as-ready-to-wear, after the look was worn by Rihanna, Cara Delevingne, Jennifer Lopez and Gigi and Bella Hadid. Following its success, Olivia von Halle launched its first capsule collection of ready-to-wear in September 2017, and the brand’s unique offering continues to ensure it’s a mainstay in the wardrobes of the fashion industry’s most inimitable personalities.
Olivia von Halle is sold by over 100 of the world’s most prestigious retailers including NET-A-PORTER.COM, Harrods, Selfridges, Galeries Lafayette, Bergdorf Goodman and Neiman Marcus. After launching e-Commerce in 2011, Olivia von Halle opened its first store in London’s prestigious Sloane Square in 2016.
Awards
In 2013, von Halle was announced as a ‘Walpole Brand of Tomorrow 2013’, in association with Mishcon de Reya.[6] von Halle was declared Lounge and Nightwear brand of the year at the UK Lingerie Awards during an awards ceremony at the Freemason’s Hall.[7] In 2013, von Halle was awarded the Blue Butterfly Trust Mark for Positive Luxury for the company's strict corporate social responsibility program.[8]
References
- ^ Glynn-Smith, Jo. "Work it out: Olivia von Halle". Harpers Bazaar. Harpers Bazaar. Retrieved 12 February 2015.
- ^ "OliviavonHalle.com".
- ^ Conlon, Scarlett. "Olivia von Halle: On The Right Track". Vogue. Vogue. Retrieved 26 September 2016.
- ^ Enriquez, Justin. "Jennifer Lopez is a comfy flyer in sweatsuit". Mail Online. Mail Online. Retrieved 9 January 2018.
- ^ Colon, Ana. "Celebrities Can't Stop (& Won't Stop) Wearing These Incredibly Luxe Tracksuits". Refinery 29. Refinery 29. Retrieved 23 May 2017.
- ^ Lowdell, Olivia. "INTRODUCING THE 2013 BRANDS OF TOMORROW". Archived from the original on 14 February 2014. Retrieved 23 April 2013.
- ^ Taylor, Rachael (4 December 2013). "Winners of the UK Lingerie Awards 2013 revealed". Lingerie Insight. Archived from the original on 7 February 2014. Retrieved 21 February 2014.
- ^ Sparshatt, Katherine (12 December 2014). "Olivia von Halle Awarded the Mark of Positive Living". Retrieved 21 February 2014.