Tudum
| Tudum Festival | |
|---|---|
| Status | Active |
| Genre | Multigenre |
| Begins | January 25, 2020 |
| Frequency | Annually |
| Venue | Fundação Bienal de São Paulo |
| Location(s) | Ibirapuera Park |
| Country | Brazil |
| Years active | 4 |
| Founder | Netflix |
| Website | tudum |
Tudum Festival or Tudum: A Global Fan Event is a pop culture event that covers Netflix's original films and television series. Held for the first time in January 2020, the event is presented by Maisa Silva and brings singers, actors and actresses from Netflix to promote new work, meet and play with the Brazilian public. Currently, the festival has had four editions.
History
First edition
The first edition, in January 2020, was held in São Paulo, Brazil, with a public of over 50,000 people during the four days and big names from the original Netflix productions such as Lana Condor, Noah Centineo, Larissa Manoela and Jottapê, with concerts by Anavitória, Melim, Projota, Kevin o Chris, Gretchen and Tropkillaz.[1][2] The event brought together sets from various series, such as Stranger Things, Sex Education and Sintonia, so that the public had an immersive experience and could feel part of their favorite series.[3]
Second edition
The second edition, in November 2020, was carried out entirely online, given the circumstances of social distancing and quarantine caused by the COVID-19 pandemic. Netflix decided to create an online version of the festival presented by Maisa Silva and names of their original productions such as Ashley Park, Lucas Bravo, Joel Courtney and Leah Lewis with concerts by Marília Mendonça, Pabllo Vittar, Emicida, Jottapê and Mila.[4][5] The event also gained an Almanac version that was distributed physically and digitally, with the aim of expanding the event and covering the entire national territory. Netflix held the virtual edition for free as well as distributing 100,000 copies of an almanac with several stories, games and activities about the series and movies.[6]
Third edition
The third edition, in September 2021, was named "Tudum: A Global Fan Event", an online event that includes audiences from other countries.[7] The event was broadcast on YouTube, Facebook and Twitch on September 25.[8]
Fourth edition
The event was broadcast on September 24th 2022.
References
- ^ "TUDUM | Confira o que aconteceu no primeiro dia do festival da Netflix". Quarto Nerd (in Brazilian Portuguese). November 4, 2020. Retrieved September 15, 2021.
- ^ "Veja a programação completa do TUDUM! Festival Netflix". Capricho (in Brazilian Portuguese). Retrieved September 15, 2021.
- ^ Digital, Olhar (January 27, 2020). "Tudum: o festival da Netflix". Olhar Digital (in Brazilian Portuguese). Retrieved September 15, 2021.
- ^ Internet (amdb.com.br), AMDB (October 15, 2020). "Tudo o que sabemos sobre o festival da Netflix, 'TUDUM': convidados, almanaque e mais". Rolling Stone (in Brazilian Portuguese). Retrieved September 15, 2021.
- ^ Izel', 'Adriana (October 28, 2020). "Tudum Festival Netflix anuncia novas atrações do evento em novembro". Diversão e Arte (in Brazilian Portuguese). Retrieved September 15, 2021.
- ^ "Tudum da Netflix ganha nova edição virtual e gratuita". GKPB – Geek Publicitário (in Brazilian Portuguese). October 15, 2020. Retrieved September 15, 2021.
- ^ TUDUM: Netflix's Global Fan Event Unveils Trailer and Talent Line-up – IGN, retrieved September 15, 2021
- ^ "Netflix sets 'Tudum,' its first virtual global fan event, for September 25". TechCrunch. Retrieved September 15, 2021.