Brand journalism
 | This article, Brand journalism, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary.
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Comment: In fact, I will let another reviewer decide as this is already covered in the page on Native advertising where the information can be expanded. CNMall41 (talk) 19:10, 2 August 2023 (UTC)
- Comment: This topic is likely notable but needs work to show it. I would advise to stop adding commercial/spam references and stick to more WP:RSes. There are plenty of books that discuss the topic as well. CNMall41 (talk) 19:09, 2 August 2023 (UTC)
- Comment: It is a mistake to equate native advertising with brand journalism. In all definitions of brand journalism, the adherence of this style of content production to journalistic standards is emphasized and news content is considered as one of the main contents of brand journalism. Such clarifications have not been done so far from native advertising and it seems that brand journalism needs an independent article.Wikijournalistt (talk) 20:03, 2 August 2023 (UTC)
 | The topic of this article may not meet Wikipedia's general notability guideline. (July 2023) |
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Brand journalism is a form of journalism that involves brands creating news content.[1] It is a form of storytelling meant to attract people to a company without sounding like advertising.[2]
Background
Brand journalists create and distribute news, stories, interviews, analysis, articles, and various types of content in a way that aims to attract, educate, inspire, or informing the target audience of the brand about its values, mission, products or services.[3] The term brand journalism is mostly used for the use of journalistic methods by a company or an organization for the indirect, non-intrusive promotion.[4]
References
- ^ Edgecliffe-Johnson, Andrew (19 September 2014). "The invasion of corporate news". Financial Times. Retrieved 31 July 2023.
- ^ Basen, Ira (3 August 2012). "Is that an ad or a news story – and does it matter which?". The Globe and Mail. Retrieved 31 July 2023.
- ^ "brand journalism".
- ^ Doyle, Charles (2016-05-19), "brand journalism", A Dictionary of Marketing, Oxford University Press, doi:10.1093/acref/9780198736424.001.0001, ISBN 978-0-19-873642-4, retrieved 2023-07-31
External links
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