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John Sitaras

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John Sitaras
Sitaras in 2018
Born1972 (age 51–52)
Chios, Greece
Known forSitaras Method
- personal trainer of several high-profile people
Websitewww.sitarasinc.com

John Sitaras is an American fitness professional, the creator of the Sitaras Method and the founder of Sitaras Fitness in New York City. The method developed by him supposes an initial comprehensive evaluation system similar to a general medical examination, in order to design individualized routines according to each student's genetic aptitude, level of fitness, health conditions, and personal goals. As the students make progress, the evaluation is resumed periodically to reassess the routines and track their physical changes. He is the personal trainer of several high-profile people from various fields, like business magnate George Soros, economist and former Federal Reserve Chairman Paul Volcker, former General Electric CEO Jack Welch (who recovered from muscular atrophy under Sitaras' supervision), journalist Charlie Rose, record executive David Geffen and NASCAR champion Jimmie Johnson (who was the first racing driver to become the Associated Press Male Athlete of the Year and who won seven championships).

Early life

John Sitaras was born in Chios, Greece, in 1972. His family moved to the United States when he was 3 months old and he grew up in Brooklyn, in a rough neighborhood. Self-conscious about his 5-foot-11, 145-pound frame, Sitaras started bodybuilding at the age of 17, competing in bodybuilding within a year, and finishing fourth in his first regional competition in 1992. He also enrolled in Brooklyn College, where he took pre-medical courses, including psychology and nutrition. In 1993, due to financial reasons, he dropped out of school to focus on bodybuilding.[1]

In 1995, while he and his best friend, Boris Levitsky, were eating lunch outside a Brooklyn restaurant, the two were attacked by a local gang, leaving Levitsky dead and Sitaras in a wheelchair for five months. The attack ended Sitaras' bodybuilding career and also caused a deep depression, worrying his friends and family. After he recovered, Sitaras worked for a period of time as a valet parking attendant, a truck driver and as an extra actor. Then he resumed his interest in the field of fitness, working in local fitness clubs, where he built his clientele and reputation.[1] John Sitaras studied with a pain specialist at Lenox Hill Hospital to develop a no-injury strength-training methodology.[2]

Sitaras Fitness

In his early career as a fitness professional, John Sitaras created his own system and, as he developed a good following, he embarked on a plan to open his own gym. His plan was financed by some well-known Wall Street clients, who put in nearly $1.5 million, and the club, Sitaras Fitness, opened in November 2007,[1] in Upper East Side, Manhattan.[3] It quickly became a place frequented by high-profile people from various fields,[4][5] like business magnate George Soros, economist and former Federal Reserve Chairman Paul Volcker, former General Electric CEO Jack Welch,[6] journalist Charlie Rose,[7] record executive David Geffen or NASCAR champion Jimmie Johnson.[1] It is the only New York luxury gym featured among "The Most Beautiful Gyms in the World" list of Men's Journal.[8]

Besides the fitness program, the gym became also a place for informal socializing between these members. At the same time there appeared the necessity to adjust the schedules in order to ensure that people who don’t get along in the corporate world are working out at different times.[1] Sitaras has mentioned in an interview that he is careful to sort out "people coming here for the wrong reasons", such as the proximity to high profile artists. He also added that not all of his clients are famous, the main admission requirement is to have a high motivation and to take the program seriously.[9]

A shareholder dispute appeared in December 2008, when, in the context of the economic downturn, three of the nine board members wanted to make important changes at the club in order to increase membership and their returns. They tried to unseat Sitaras as C.E.O., reduce his 53 percent ownership stake and transform the gym into a more mainstream club. Other shareholders sided with him and the three dissidents were bought out. The gym membership remained capped at 200[10] (as of March 2012, there were 144 members).[1]

Sitaras Method

The Sitaras Method consists in an initial comprehensive evaluation system (which can take between 6-12 sessions) for assessing flexibility, cardio-respiratory fitness, strength, endurance, and body fat. Sitaras takes into account the unique musculature of the person, isolating differences between right and left sides of the body, different parts of each muscle, and the two major muscle fiber types (those for strength, and those for endurance), in order to design a workout tailored to each student's genetic aptitude, level of fitness, health conditions, and goals.[11] An important goal is to develop muscular balance, which is the foundation for more specific goals such as aesthetics, strength and flexibility gains, or developing a more powerful athletic ability.[12] The students must commit to working out at least twice a week, and are subject to a background check. They resume the muscle evaluation every three months with a variety of tools including digital scales, body fat and flexibility readers, and proprietary fitness software that helps track the clients strength gains over time. Based on the muscle evaluation, the fitness programs are adjusted or redesigned. The trainees too can follow the detailed physical changes of their body, giving them motivation and stimulation.[13][14]

The method is also employed in physical recovery. Among people known of benefiting from it, Jack Welch mentioned that he managed to recover his strength after a staphylococcal infection which put him in a coma for 108 days and left part of his arms and legs atrophied.[15][16]

The concept of this method is based on Sitaras' initial experience as a fitness trainer, especially concerning the lack of a scientific approach in this field, the usual trainer has available only an empirical knowledge of a client's body status. He found necessary an initial evaluation, similar to a hospital general medical examination giving detailed examination and subsequently providing proper treatment. He further envisaged an evaluation tailored on fitness goals that could give detailed insights and help the trainer analyze the physical status of their clients for a sufficient time. This would permit to investigate what is needed by understanding better the particular case of each individual. The location and the severity of the damages or inflammations on muscles and tendons also differ between people, meaning that the required exercises should be differed.[17][18]

Sitaras developed the system for five years by recording measurements and histories before and after exercises, and studying how to investigate the principles and fundamentals of fitness training effects. When he started to put this method into practice, he described his approach as inspired from architecture, first a foundation should be established and then plan the structure upon the clients’ specific purposes (weight loss, flexibility, strength and power, cardiovascular health etc.). The method, intensity and frequency of a tailored fitness program is established based on the analysis of basic factors like age, medical histories and skills with consideration of requirements and purposes.[16][18]

Jimmie Johnson

One of the persons most associated with Sitaras Method is NASCAR Sprint Cup Series race car driver Jimmie Johnson. The collaboration with John Sitaras began in December 2007, shortly after Johnson was named 2007 Driver of the Year. An initial assessment found that half of his body was much tighter, having acclimated to offsetting the g-force load from turning left his whole life. Sitaras created specific workouts to balance Johnson's strength, a run schedule and stressed the importance of an adequate diet.[19][20] In two years, Johnson's body fat percentage dropped from 20% to 8% (visible also in the change of the shape of his face), while his strength and stamina greatly improved.[21]

Jimmie Johnson was the first racing driver to become Associated Press Male Athlete of the Year (in 2009),[22] and the only driver in NASCAR history to win five consecutive championships (overall six championships, 2006–2010, 2013). His story about his collaboration with Sitaras and the importance of fitness and nutrition to his career has been covered in various national media outlets.[7][21][23][24][25] He also gave to the GAINSCO team the idea of using this method.[26]

International partnerships

In 2012, John Sitaras signed a partnership with the South Korean luxury hotel The Shilla (part of Samsung Group), announcing that in late 2013 they will open in Seoul The Shilla-Sitaras Fitness Center, employing the Sitaras Method.[27][28][29] The center opened on August 1, 2013.[30][31] It is equipped with a digital measurement room, a first in Korea, and it gathers professional trainers, medalists, and national athletes to provide training for the members.[32][33]

Public sphere

John Sitaras appears regularly on American national TV posts, explaining the lifelong benefits of exercise, by sharing examples and advice.[7][12][34][35]

In 2013, he became the head instructor of the Golf Digest magazine (Korean edition), from November starting a series of articles focused on musculature and body balance improvement for golf players.[36][37][38]

In 2014, he was one of the 23 Greeks and Greek-Americans chosen to be featured in "Greeks Gone West", a series of short portrait films, to share their story on how they have pushed through the toughest parts of their journey to become successful in the United States. The series was supported by the Embassy of the United States in Athens and the Greek national newspaper Kathimerini.[39]

Foundation work

In 2008, Sitaras Fitness was a featured auction donor of the Princess Grace Awards Gala in New York City. John Sitaras was also a special guest speaker for Turn 2 Foundation, a charity organization founded by Derek Jeter, with a mission to help children and teenagers avoid drug and alcohol addiction, and to reward those who show high academic achievement and adopt healthier lifestyles. As a Brooklyn native, he instructed Brooklyn and Bronx children in the rigors of physical fitness and the rewards of pursuing their dream.[40]

On July 7, 2012, at the "Unmasked" fundraising event in Bridgehampton, New York sponsored by Alexander Soros, a Sitaras Fitness gym package was auctioned in favor of the NGO Global Witness, an advocacy and activist organization that fights natural resource-related conflict and corruption and associated environmental and human rights abuses.[41][42]

John Sitaras was one of the main fundraisers for The American Cancer Society at 2012 "Over The Edge" event,[43] by rappelling down a skyscraper.[44][45]

References

  1. ^ a b c d e f Janet Morrisey (March 3, 2012). "Sitaras Fitness, Where Business Titans Work Out". The New York Times. Retrieved March 5, 2012.
  2. ^ "Best of New York 2007 - Best Personal Trainer Gym". New York Magazine. Retrieved February 27, 2014.
  3. ^ S.Jhoanna Robledo (November 18, 2007). "Outrageous Amenity Watch". New York. Retrieved March 5, 2012.
  4. ^ David Geffen (March 5, 2012). "A Gym for the Captains of Industry". USA Today. Archived from the original on July 16, 2012. Retrieved March 6, 2012.
  5. ^ "Sport: Custom Fit". Robb Report. February 1, 2009. Retrieved March 6, 2012.
  6. ^ Kevin Roose (April 4, 2012). "Living Like a Billionaire, if Only for a Day". The New York Times. Retrieved April 10, 2012.
  7. ^ a b c "John Sitaras on Charlie Rose". Charlie Rose (TV series). Retrieved March 5, 2012.
  8. ^ Stacey Leasca (March 5, 2012). "The Most Beautiful Gyms in the World". Men's Journal. Retrieved April 14, 2018.
  9. ^ Roland Lindner (April 7, 2012). "Wo George Soros ins Schwitzen kommt". Faz.net. Frankfurter Allgemeine Zeitung. Retrieved April 10, 2012.
  10. ^ Julia La Roche (March 5, 2012). "How To Join The Same Ultra-Exclusive Gym As Billionaire Hedge Fund Manager George Soros". Business Insider. Retrieved March 6, 2012.
  11. ^ "Biography of John Sitaras". Archived from the original on March 15, 2012. Retrieved March 5, 2012.
  12. ^ a b "John Sitaras, NBC News, Senior Fitness". NBC. Retrieved March 5, 2012.
  13. ^ Lee Hwajung (October 2012), Smart Muscle Engineer, HEREN
  14. ^ "Sitaras Fitness". Archived from the original on March 1, 2012. Retrieved March 5, 2012.
  15. ^ Maria Athens (March 6, 2012). "Spotlight on the Greek-American Trainer of George Soros and the Wall Street Elite". Greekreporter.com. Greek Reporter. Retrieved April 10, 2012.
  16. ^ a b "Time to Wake Up Your Muscles!". Leon Korea. 2013, vol. 14, p. 248.
  17. ^ Ahn Hyejung (November 11, 2012), World Class Fitness Trainers, John Sitaras, Golf Digest (Korean edition)
  18. ^ a b Lee Hyukjin (October 2012), The CEO's Way, Raume by Samsung Card
  19. ^ Marty Smith (February 13, 2010). "JJ strengthens his grip on Cup reign". ESPN.com. Retrieved March 5, 2012.
  20. ^ David Caraviello (October 23, 2010). "For some, running means a different kind of race". NASCAR.com. Archived from the original on October 19, 2011. Retrieved March 5, 2012.
  21. ^ a b "John Sitaras and Jimmie Johnsonon ESPN". ESPN.com. Retrieved March 5, 2012.
  22. ^ David Caraviello (July 18, 2011). "Setting the golden standard". NASCAR.com. Archived from the original on October 19, 2011. Retrieved March 5, 2012.
  23. ^ "Jimmie Johnson Show". HBO. January 26, 2010. Archived from the original on December 13, 2013. Retrieved March 5, 2012.
  24. ^ "Jimmie Johnson keeps fitness on front burner during Chase". USA Today. November 5, 2010. Retrieved March 5, 2012.
  25. ^ "Charlie Rose". Charlie Rose (TV series). Archived from the original on October 18, 2011. Retrieved March 5, 2012.
  26. ^ Jim Pedley (January 28, 2011). "Shape Matters When It Comes To Driving The 24". racintoday.com. Retrieved April 10, 2012.
  27. ^ Oh Yun-hui (August 20, 2012). "경제 거물들은 헬스장에서도 경쟁적". The Chosun Ilbo. Retrieved November 12, 2012.
  28. ^ Hwang Jae-pil (October 2012). "The Shilla Hotel Fitness Center's New Challenge". MBC Life. {{cite web}}: Missing or empty |url= (help)
  29. ^ "John Sitaras' speech in Korea on his expansion & vision". YouTube.
  30. ^ Kim Ji-soo (August 1, 2013). "The Shilla reopens after 7 months". The Korea Times.
  31. ^ Lee Woo-young (August 1, 2013). "After seven-month renovation, hotel unveils new plush, swanky look". The Korea Herald.
  32. ^ Park Han-Bitnoori (November 26, 2013). "새롭게 바뀐 서울신라호텔 피트니스 센터". Men's Health (Korean edition). Archived from the original on December 14, 2013. Retrieved December 9, 2013.
  33. ^ "Shilla-Sitaras Fitness Center". Retrieved December 9, 2013.
  34. ^ "John Sitaras, CBS News". CBS. Retrieved March 5, 2012.
  35. ^ "John Sitaras, CBS News, Fitness over the Holidays". CBS. Retrieved March 5, 2012.
  36. ^ John Sitaras (November 14, 2013). "Jack Welch's 6 Ways Exercise". Golf Digest (Korean edition). Archived from the original on 2014-12-10. Retrieved December 7, 2013.
  37. ^ John Sitaras (November 21, 2013). "George Soros' Exercise". Golf Digest (Korean edition). Retrieved December 7, 2013.
  38. ^ John Sitaras (November 12, 2013). "전 GE 회장, 잭 웰치의 운동법 - 존 시타라스의 피트니스". Golf Digest (Korean edition). Retrieved December 7, 2013.
  39. ^ "Greeks Gone West: John Sitaras". Kathimerini. July 7, 2014. Retrieved July 10, 2013.
  40. ^ "Sitaras Fitness - Foundation work". Archived from the original on March 15, 2012. Retrieved March 5, 2012.
  41. ^ Bess Levin (July 9, 2012). "Among Young Charity-Circuit Set, MC Hammer > Alexander Soros > George Soros". dealbreaker.com. Retrieved November 5, 2012.
  42. ^ "Alexander Soros Foundation". May 22, 2012. Retrieved November 5, 2012.
  43. ^ "Sara's brave cancer stunt brings KLG, Hoda to tears". The Today Show. October 23, 2012. Archived from the original on 2012-10-26. Retrieved November 18, 2012.
  44. ^ "2012 Over The Edge". Retrieved November 5, 2012.
  45. ^ "John Sitaras of Sitaras Fitness: American Cancer Society, Over the Edge". YouTube. October 24, 2012. Retrieved November 5, 2012.
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