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The Death of Slim Shady (Coup de Grâce)

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The Death of Slim Shady (Coup de Grâce)
Studio album by
Eminem
Released2024
GenreHip hop
Label
Producer
Eminem chronology
Curtain Call 2
(2022) 		The Death of Slim Shady (Coup de Grâce)
(2024)
Singles from The Death of Slim Shady (Coup de Grâce)
  1. "Houdini"
    Released: May 31, 2024

The Death of Slim Shady (Coup de Grâce) is the upcoming twelfth studio album by American rapper Eminem. It is set to be released in 2024 through Shady Records, Aftermath Entertainment, and Interscope Records.

Background

Eminem's widely-known alter ego, Slim Shady, is referenced on many of Eminem's biggest breakout hits like "My Name Is" (1999) and "The Real Slim Shady" (2000). The image of Slim Shady is synonymous with how Mathers appeared as a young man on stage and in videos, a bleached-blonde buzzcut, white t-shirt and jeans. He appears provocative and in-your-face.

Eminem released his eleventh studio album Music to Be Murdered By on January 17, 2020, to commercial success, as well as a deluxe edition on December 18 of that same year, called Music to Be Murdered By – Side B.[1] On August 5, 2022, the rapper released the compilation Curtain Call 2, a continuation to his 2005 greatest hits album Curtain Call: The Hits.[2] A return of Slim Shady was first teased on New Year's Day 2023 with no further details.[3] In an interview with DJ Whoo Kid for Shade 45 in January 2024, Eminem stated that he was "working on a little something".[4] He also shut down rumors about a possible 50 Cent joint album, even though he liked the idea of it.[5] On March 19, 2024, long-time producer and collaborator Dr. Dre, while on Jimmy Kimmel Live!, revealed that Eminem was working on his next studio album and that it would be releasing in 2024.[6]

On April 26, 2024, during the 2024 NFL draft event in his hometown Detroit,[7] the rapper shared a video in the style of real crime show Unsolved Mysteries that poses the question "who killed Slim Shady?" referring to the rapper's alter ego.[8] A reporter dressed in a trenchcoat lists the enemies Shady has made over the years with rapper 50 Cent commenting on the persona.[9] The teaser also incorporated clips of "My Name Is" (1999), "Without Me" (2002) and "The Real Slim Shady" (2000).[10] The album and tentative release date were announced at the end of the 56-second long video, along with the opportunity to pre-save the record.[11] The killing of Slim Shady with a coup de grâce is an opportunity for the rapper to close a long-standing chapter in his career, recognizing that the character isn't as vital as he once was.

On May 10, 2024, longtime collaborator Luis Resto revealed more details about the album, describing it as a "hard-hitting" return to Eminem's signature sound. Resto said that the album, in progress since 2021, would explore the life and demise of Slim Shady, returning to the rapper's original creative essence.[12]

A fake obituary for Eminem's alter ego, Slim Shady, appeared in the May 13 issue of the Detroit Free Press newspaper as promotion for the album. Eminem is pictured in overalls and a hockey mask as his Slim Shady persona, while the obituary reads, "Ultimately, the very things that seemed to be the tools he used became calling cards that defined an existence that could only come to a sudden and horrific end. His complex and tortured existence has come to a close, and the legacy he leaves behind is no closer to resolution than the manner in which this character departed this world."[13]

On May 21, 2024, Eminem made a cryptic post to his social media, containing a video with an iMessage chat addressed to "All Contacts" with the message "...and for my last trick!" Eminem changed his social media profile pictures to match the rabbit-in-a-top-hat emoji used in the post. Following the post, fans took to social media to express their concerns and theories about Eminem's potential retirement.[14]

Singles

On May 28, 2024, the rapper posted a joint video with magician David Blaine.[15] The video shows a FaceTime between Eminem and Blaine, with the former asking for help and a magic trick to which the latter responds by eating a glass of wine.[16] The rapper then previews the track "Houdini" by playing a short instrumental snippet.[17] At the end of the clip, the song title and release date are revealed.[18] It was released on May 31, 2024, as the lead single, along with an accompanying music video. The single was a commercial success, reaching the number one spot in ten countries and on the Global 200.

References

  1. ^ Rolli, Bryan (December 22, 2020). "With Music To Be Murdered By - Side B, Eminem Has Finally Exhausted His Surprise Album Gimmick". Forbes. Archived from the original on August 22, 2023. Retrieved April 26, 2024.
  2. ^ Garcia, Thania (July 11, 2022). "Eminem Unveils Curtain Call 2 Greatest-Hits Album, Teases New Song". Variety. Archived from the original on March 27, 2023. Retrieved April 26, 2024.
  3. ^ Remy (January 2, 2023). "Shady Records marketing team & director hints on "Eminem season 2023"". Southpawer. Archived from the original on June 10, 2023. Retrieved April 26, 2024.
  4. ^ Moore, Sam (January 29, 2024). "Eminem teases new music, addresses potential 50 Cent joint album". HipHopDX. Archived from the original on March 2, 2024. Retrieved April 26, 2024.
  5. ^ Pointer, Flisadam (January 29, 2024). "Eminem Responds To Rumors That He And 50 Cent Are Secretly Working On A Joint Album". Uproxx. Archived from the original on February 23, 2024. Retrieved April 26, 2024.
  6. ^ Kaufman, Gil (March 20, 2024). "Dr. Dre Says New Eminem Album Coming This Year, Gives Update on Snoop Dogg's Missionary on 'Kimmel'". Billboard. Archived from the original on April 4, 2024. Retrieved April 26, 2024.
  7. ^ Haring, Bruce (April 26, 2024). "Eminem Announces New Album, Which May See The Death Of A Main Character". Deadline Hollywood. Archived from the original on April 26, 2024. Retrieved April 26, 2024.
  8. ^ Brandle, Lars (April 26, 2024). "Eminem Announces New Album The Death Of Slim Shady With Bloody Teaser". Billboard. Archived from the original on April 26, 2024. Retrieved April 26, 2024.
  9. ^ Flam, Charna (April 26, 2024). "Eminem Dropping New Album The Death of Slim Shady This Summer". People. Archived from the original on April 26, 2024. Retrieved April 26, 2024.
  10. ^ Castro, Danilo (April 26, 2024). "Eminem Announces New Album The Death of Slim Shady For 2024". HotNewHipHop. Archived from the original on April 26, 2024. Retrieved April 26, 2024.
  11. ^ Singh, Surej (April 26, 2024). "Eminem announces new album, The Death of Slim Shady (Coup de Grâce)". NME. Archived from the original on April 26, 2024. Retrieved April 26, 2024.
  12. ^ Saeed, Saeed (May 10, 2024). "Eminem's long-time collaborator Luis Resto on working with hip-hop's biggest names". The National. Retrieved May 13, 2024.
  13. ^ McCollum, Brian (May 14, 2024). "Eminem's Slim Shady eulogized in faux-obituary in Detroit Free Press as new album looms". Detroit Free Press. Retrieved June 7, 2024.
  14. ^ Kaufman, Gil (May 21, 2024). "Eminem Continues to Tease Slim Shady's Demise In Cryptic 'For My Last Trick!' Post". Billboard. Retrieved May 29, 2024.
  15. ^ Atkinson, Katie (May 28, 2024). "Eminem Conjures Up New Single "Houdini": Here's When It Arrives". Billboard. Retrieved May 29, 2024.
  16. ^ Walker, Joe (May 28, 2024). "Eminem to pull a "Houdini" on new single: "I'm gonna make my career disappear"". HipHopDX. Retrieved May 29, 2024.
  17. ^ Gonzalez, Alex (May 28, 2024). "Eminem And David Blaine Plan To Make Slim Shady Disappear In A Teaser For His New Single, "Houdini"". Uproxx. Retrieved May 29, 2024.
  18. ^ Graham, Adam (May 28, 2024). "Eminem teases "Houdini" single, arriving Friday: 'I'm gonna make my career disappear'". The Detroit News. Retrieved May 29, 2024.
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