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Sarao Motors

Coordinates: 14°28′21″N 120°58′30″E / 14.47250°N 120.97500°E / 14.47250; 120.97500
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Sarao Motors, Inc.
Company typePrivate
IndustryAutomotive
Founded1953 (as an automotive shop)
1962 (as a corporation)
FounderLeonardo S. Sarao
Headquarters
Pulang Lupa, Las Piñas, Metro Manila
,
Philippines
Area served
Nationwide
Key people
Rafael Sarao, Sr.
Ernesto Sarao
Eduardo Sarao
ProductsJeepney
Production output
12 to 15 units per day (peak)[1]
WebsiteFacebook

Sarao Motors, Inc. is a Filipino automotive manufacturing company headquartered in Las Piñas, Metro Manila, the Philippines. The company specializes in designing, engineering, manufacturing, and distributing the jeepney, the most popular mode of public transportation in the country, known as the "king of the road" in the Philippines.[2][3]

History

A Sarao jeepney in Olongapo in 1973

Sarao Motors was established in 1953 by Leonardo Sarao, a former kalesa driver turned mechanic, as a small automotive shop with an initial budget of ₱700 (equivalent to ₱91,211 in 2021). The company grew into a multimillion corporation that produced the majority of jeepneys in the Philippines. At its peak, the ratio of Sarao jeepneys rolling the streets of Manila outnumbered other brands by almost 7 to 1, making the Sarao name synonymous with the vehicle.[2]

1988 Sarao Jeepney in Southward Museum, New Zealand
1988 Sarao Jeepney in Southward Car Museum, New Zealand

Sarao promoted the jeepney as a symbol of Philippine culture, and its vehicles have represented the country in several events. In 1964, a Sarao jeepney was exhibited at the Philippine pavilion at the New York World's Fair as a national image for Filipinos.[2][4] In 1971, a Sarao jeepney traveled from Manila to London and all over Europe as part of the London-Manila Express, a roadshow sponsored by the Philippine Tourism and Travel Association to boost the country's tourism and industry to European countries.[5][6][7]

In 2000, rising costs forced Sarao Motors to halt jeepney production,[8] resulting in a downsizing of its workforce from 300 to only 50 employees. The collection department was the only part of the company that remained operational.[9] The company eventually resumed operations on a smaller scale.[10][11]

Products

Aside from the jeepney, Sarao Motors also manufactures custom-built owner-type jeepneys and other types of vehicles for schools, businesses, and other institutions.[citation needed]

In 1981, Pope John Paul II rode a specially built owner-type jeepney by Sarao during his first visit to the country.[12]

References

  1. ^ Santos, Michelle D. "Greatest leaders in our midst - Mr. Leonardo S. Sarao, Sr.". TOFIL Online. Retrieved on 2013-04-06.
  2. ^ a b c "Sarao Jeepney" Archived 2013-05-24 at the Wayback Machine. The Official Website of Las Piñas City. Retrieved on 2013-04-08.
  3. ^ "Jeepney". Stuart Exchange. Retrieved on 2013-04-08.
  4. ^ Mercado, Leonardo N. "The Filipino Mind - Chapter X: Microcosms, THE JEEPNEY AS MICROCOSM" Archived 2012-10-09 at the Wayback Machine. Council for Research in Values and Philosophy. Retrieved on 2013-04-12.
  5. ^ saraocraft (2005-04-16). "23 LONDON MANILA Jeepney Express". Flickr.com. Retrieved on 2013-04-13.
  6. ^ "Bayanihan International Milestones". Bayanihan National Dance Company. Retrieved on 2013-04-13.
  7. ^ saraocraft (2005-04-16). "london manila express 1971". Flickr.com. Retrieved on 2013-04-13.
  8. ^ "Jeepney maker stopsproduction". Philippine Daily Inquirer. 2000-10-04. Retrieved 2014-07-23.
  9. ^ "Sarao brakes to a full stop". Philippine Daily Inquirer. 2000-10-08. Retrieved 2014-07-23.
  10. ^ Madrona, Mark (2011-11-16). "Reviving the iconic Sarao jeepney". VERA Files. Retrieved 2014-07-23.
  11. ^ Palma, Andre (2005-06-12). "Hybrid Economics". Philippine Daily Inquirer. Retrieved 2014-07-23. Good news for Filipino motorist, Sarao, the iconic jeepney builder is still open. In reaction to the last week's column that mentioned "sadly defunct Sarao", I received an email and production photos from Ed Sarao showing otherwise.
  12. ^ saraocraft (2005-04-16). "15 Pope John Paul". Flickr.com. Retrieved on 2013-04-13.

14°28′21″N 120°58′30″E / 14.47250°N 120.97500°E / 14.47250; 120.97500

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