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DisplayLink

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DisplayLink Corp.
Company typePrivate
IndustrySemiconductors
Founded2003
FounderDr. Quentin Stafford-Fraser,
Martin King
Headquarters
Area served
Worldwide
Key people
Hamid Farzaneh
(CEO), (President)
Productsnetwork display chips
Number of employees
100 (2008)
WebsiteDisplayLink.com

DisplayLink (formerly Newnham Research) is a semiconductor and software startup company. DisplayLink network display technology is designed to connect computers and displays using USB and Wireless USB, allowing multiple displays to be connected to a single PC. DiplayLink's primary customers are LCD monitor manufacturers (Samsung, LG, ASUS), notebook OEMs (Toshiba, Sony, Lenovo), and projector manufacturers (InFocus). To date, DisplayLink has raised $51 million in financing from venture capital organizations Atlas Venture, Balderton Capital, DAG Ventures and DFJ Esprit.[1]

DisplayLink operates world-wide with offices in the United States, the United Kingdom, and Taiwan.[2]


Company History

DisplayLink was founded in 2003 as Newnham Research by Dr. Quentin Stafford-Fraser and Martin King.[3] The Newnham Research team invented the NIVO (Network In, Video Out) designed for low cost thin client computing over Ethernet networks. The company referred to these thin-client computers as Network Displays.

In 2006, Newnham Research launched its first commercially-available product in partnership with the Kensington Computer Products Group: a USB 2.0 universal laptop docking station designed for the retail market.[4]

November 2007, Newnham Research renamed itself to DisplayLink, a name that better described their display connection technology.[5]

DisplayLink launched its first semiconductor product family, the DL-120 and DL-160 USB 2.0 graphics devices, in January of 2007[6], signaling an important change in the company's business plan from systems to semiconductors.

Technology

The DisplayLink network graphics technology is composed of Virtual Graphics Card (VGC) software that is installed on a PC and a Hardware Rendering Engine (HRE) embedded or connected to a display device. The DisplayLink VGC software is based on a proprietary adaptive graphics technology. The VGC software runs on a Windows or Mac OS X host PC and takes information from the graphics adapter and compresses the changes to the display from the last update and sends it over any standard network including USB, Wireless USB, Ethernet, and Wi-Fi. After receiving the data, the HRE then transforms it back into pixels to be displayed on the monitor.[7]

While the basic network graphics technology can be used on a variety of network interface (Ethernet, and Wi-Fi), DisplayLink has to date only designed products around USB 2.0 and Wireless USB connectivity.

References

  1. ^ "DisplayLink Fact Sheet" (PDF). Retrieved 2008-10-08. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  2. ^ "List of DisplayLink Offices". Retrieved 2008-10-08. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  3. ^ "About DisplayLink (DisplayLink Website)". Retrieved 2008-10-08. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  4. ^ "DisplayLink launches high-speed USB graphics technology for multi-monitor computing applications". Retrieved 2008-10-08. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  5. ^ "DisplayLink launches high-speed USB graphics technology for multi-monitor computing applications". Retrieved 2008-10-08. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  6. ^ "DisplayLink Launches ICs for Connecting Computer Displays via USB and Wireless USB". Retrieved 2008-10-08. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  7. ^ "DisplayLink Fact Sheet" (PDF). Retrieved 2008-10-08. {{cite web}}: Cite has empty unknown parameter: |1= (help)