The Daily Toreador

Established: 1923
Endowment: $1.78 billion (2023)
Students: 40,944 (Fall 2023)

The Daily Toreador
	Sample front page of The Daily Toreador
Type	Daily newspaper
Format	Broadsheet
Owner(s)	Texas Tech University
Publisher	Texas Tech Student Media
Editor	Kevin Cullen
Founded	1925 (as The Toreador)
Headquarters	Lubbock, Texas, U.S.
Website	The Daily Toreador

The Daily Toreador is the student newspaper of Texas Tech University in Lubbock, Texas. The newspaper started in 1925 after the founding of Texas Technological College in 1923. It was originally called The Toreador to reflect the Spanish Renaissance architectural of the campus's buildings. In 1965, the name changed to The University Daily and then changed again to its current name The Daily Toreador in 2005.

The publication is available in print, email, and web (including downloadable PDF) formats.

Although two faculty advisers watch over the operations of the newspaper, the day-to-day decisions for the newspaper rest on the student staff. The advisers choose not to restrict the content that is placed in the paper, but instead make suggestions and give advice to the editorial board.

The newspaper prints every day of the week, and has an online readership of around 1,000 to 4,000 members per day, continually making it one of the top-25 read college newspapers in the nation.^[1]