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Prada

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For other uses, see Prada (disambiguation).
Prada,
Company typePrivately held
IndustryFashion
Founded1992
FounderMario Prada
Headquarters
Milan
,
Italy
Number of locations
Worldwide boutiques
Key people
Miuccia Prada, Head Designer
Patrizio Bertelli, CEO
Vincenzo Prada, SVP & COO
Randy Kabat, SVP & CCO
Donatello Galli, CFO
ProductsLuxury goods
Websitewww.prada.com
www.pradaparfums.com
www.prada.us

Prada, S.p.A. is an Italian fashion label specializing in luxury goods for men and women (ready-to-wear, leather accessories, shoes, and luggage). Prada is considered one of the most influential clothing designers in the fashion industry. The label is synonymous with opulence and quality, and is widely regarded as a status symbol.[1] Like numerous other luxury brands, Prada battles against counterfeiting and ensures authenticity only from its official boutiques (found globally) and online store.

First opened as a leathergoods shop in Milan in 1992, the Prada label was taken in by designer Miuccia Prada in 1999 and transformed into the luxury goods, fashion house recognized today.

Competition for Prada includes, but is not limited to, the following luxury high-fashion houses: Christian Dior, Chanel, Dolce & Gabbana, Giorgio Armani, Gucci. [2]

Operations today

Runway shows

Prada, along with fellow fashion houses Calvin Klein and Gucci, is known for its practice of casting new models to walk exclusively in their runway shows. Usually, one of the models chosen as an exclusive will be selected to open the Prada show. An exclusive or opening spot in a Prada show is among the most coveted bookings in the modeling world, since it usually leads to greater success in future seasons, as well as in the campaign/editorial field. Previous Prada exclusives and openers who have gone on to enjoy success in the fashion world include Daria Werbowy, Gemma Ward, Suvi Koponen and Sasha Pivovarova, who went on to appear in Prada's ad campaigns for six consecutive seasons after opening the Prada Fall 2005 runway show.

Prada boutiques and megastore

The Prada boutique at the Galleria Vittorio Emanuele II in Milan, Italy.

Prada has commissioned architects, most notably Rem Koolhaas and Herzog & de Meuron, to design flagship stores in various locations.

In 2005, near the West Texas towns of Valentine and Marfa, a pair of Scandinavian artists, Michael Elmgreen and Ingar Dragset, unveiled Prada Marfa, a sculpture masquerading as a Prada mini-boutique. Located along an isolated stretch of U.S. Highway 90, the 15 by 25-foot adobe and stucco building was partially funded by the Prada Foundation and realized with the assistance of American architects Ronald Rael and Virginia San Fratello. To the dismay of potential shoppers the doors are sealed shut. A duplex megastore will be opened in Kuala Lumpur this year.


The Americas:

- Canada

- Brasil

Europe:

Asia:

Australia

New Zealand

LG Prada Cell phone

Main article: LG Prada (KE850)

In May 2007, Prada joined forces with cell phone maker LG Electronics to create the LG Prada (KE850) phone. It retails for $800. This phone has yet to be released in North America.

Prada in culture

References

  1. ^ "lifeinitaly". Life in Italy. Retrieved 2008-06-02. {{cite web}}: Unknown parameter |tile= ignored (|title= suggested) (help)
  2. ^ "findinduniverse". Funding Universe. Retrieved 2008-06-02.
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