Animax (Eastern European TV channel)

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Animax Hungary
CountryHungary Hungary
NetworkAnimax
Ownership
OwnerSony Corporation
A+
CountryHungary Hungary
Romania Romania
Czech Republic Czech Republic
Slovakia Slovakia

Animax Hungary is a Hungarian anime television channel, and the local branch of Sony Corporation's international Animax network. Animax Hungary and much of its other Central-European counterparts replaced the A+ channel in Hungary, Romania, the Czech Republic and Slovakia on April 11, 2007. This was Animax's first major expansion to Europe.[1][2][3] It's current programs are available either dubbed to the local languages of each country, or in Japanese audio with local subtitles.

A+ (also known as Anime+, /+ or Anime Plusz) was originally launched in December 4, 2004, and was broadcast in Hungary, Romania, the Czech Republic and Slovakia either via cable or satellite TV systems. It was acquired by Sony Pictures Television International (SPTI) in October 2006. All programs prior to this acquisition were dubbed to the local languages.

Programs broadcast

Programs broadcast after Animax transformation

Programs broadcast prior to Animax transformation

Note that Sony Corporation acquired A+ in September 2006, and while not being officially Animax yet, the channel aired further programs with only Japanese dubs and local subtitles, with the exception of a few.

New 3D brand Identity

•Animax networks worldwide spruces up brand identity for on-air, off-air, online and mobile for a consistent and immersive evolution of the channel look on all platforms

•The new brand identity adds a fresh look and 3D touch, designed by Argentine agency Punga which enhanced the Animax brand identity that has been in use since 2006

•Brand identity refreshed through collaboration between SPE Networks and SPTI to keep Animax networks worldwide at the cutting edge of appeal to youth & young adults

From 1 December 2008,the new Animax’s signature acrylic cubes design element given a more polished and 3D-look, and the addition of new, innovative and colorful 3D design elements revolving round the cubes to add a touch of zest and dynamism to the brand identity. All visual elements are based on a lively color palette of blue, white and orange derived from the Animax logo and design layout to create a vibrant, playful yet sophisticated look.

References

  1. ^ "Sony drives Animax across Europe". Retrieved 2007-04-12.
  2. ^ "Animax Heads to Europe". Retrieved 2007-04-12.
  3. ^ "Sony lines up Animax mobile offering". Retrieved 2007-04-12.

External links