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Mark Goodson

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Mark Goodson
BornJanuary 14, 1915
DiedDecember 18, 1992(1992-12-18) (aged 77)
OccupationTelevision producer

Mark Goodson (January 14, 1915 – December 18, 1992) was a successful American television producer who specialized in game shows.

Life and early career

Mark Goodson was born in Sacramento, California on January 14, 1915. His parents, Abraham Ellis and Fannie Goodson, emigrated from Russia in the early 1900s. As a child, Mark acted in amateur theater with the Plaza Stock Company. The family later moved to Hayward, California. Originally intending to become a lawyer, Mark attended the University of California, Berkeley, and financed his education through scholarships, and by working at the Lincoln Fish Market, graduating Phi Beta Kappa in 1937 with a degree in Economics. That year, he began his broadcasting career in San Francisco, working as a disc jockey at station KJBS. In 1939, he joined the now defunct KFRC radio station, where he produced and hosted a radio quiz called "Pop the Question", in which contestants selected questions by throwing darts at multi-colored balloons.

In 1941, Goodson married his first wife, Bluma Neveleff, and moved to New York City, where he teamed up with partner Bill Todman. The pair's first radio show, Winner Take All, premiered on CBS in 1946. Outside of television production, Goodson and Todman went on to own several newspapers in New England, as well as radio station KOL in Seattle, Washington. Bill Todman passed away in 1979, and in the early 1980s, the Goodsons acquired the Todman heirs' portion of the company.

Goodson had two children, Jill and Jonathan (1945 - ) by his first wife Bluma, and a daughter, Marjorie, by his second wife, Virginia McDavid. In the early 1970s, he married his third wife, Suzanne Waddell, who had once been a guest on What's My Line?. Goodson also had a brother, Marvin (November 6, 1918 - July 7, 2007), who was an attorney.

Television production

Goodson and long-time partner Bill Todman produced some of the longest-running game shows in US television history. Their first television show, Winner Take All, debuted on CBS television on July 1, 1948. The long list of Goodson-Todman productions includes Beat the Clock, Family Feud, Match Game, Password, The Price Is Right, To Tell the Truth, I've Got a Secret, What's My Line?, The Name's the Same and Card Sharks. The shows endured through the decades, many over multiple runs, because of Goodson's sharp eye for production and presentation. While Todman oversaw the company's lucrative businesses outside of television, Goodson handled the creative aspects of producing game shows. The people who worked for the company and created most of the G-T shows were pivotal to the success of those shows. G-T executives Bob Stewart, Bob Bach, Gil Fates, Ira Skutch, Frank Wayne, Chester Feldman, Paul Alter, Howard Felsher, Ted Cooper, Jay Wolpert and others were instrumental in making the shows successful.

Many of the actual formats were created by producers working for Goodson-Todman. For example, Bob Bach created What's My Line?; Allan Sherman (and his friend Howard Merrill) created I've Got a Secret; Frank Wayne created Match Game, Beat the Clock, and Now You See It; Chester Feldman created Card Sharks and Family Feud; Bob Stewart created Password, The Price Is Right and To Tell the Truth; and Jay Wolpert created the short-lived Double Dare. Goodson-Todman was involved with the 1969 pilot of The Joker's Wild, along with creator Jack Barry, but G-T severed ties with Barry by the time the series debuted.

Goodson-Todman were not as successful when they tried their hands at other types of TV shows, including the anthology-dramas The Web and The Richard Boone Show, a talk-variety show for famed insult comic Don Rickles, and what was possibly the company's biggest failure, a sitcom entitled One Happy Family.[citation needed] Goodson-Todman Productions were also involved with two Westerns: The Rebel (1959-61), starring Nick Adams as an ex-Confederate soldier who travelled West after the Civil War (Johnny Cash sang the theme); and Branded, starring Chuck Connors as a soldier who had wrongly been given a dishonorable discharge from the Army.

For many years, the company was headquartered in the Seagram Building at 375 Park Avenue, New York City, New York. Most of the company's production moved to Hollywood in the early seventies (as did many other production companies), starting with the ABC revival of Password in 1971. The Los Angeles offices were based first at 6430 Sunset Boulevard and later at 5750 Wilshire Boulevard. The company's last New York-based show was the 1980-1981 version of To Tell the Truth, but the New York office remained open and was used for East Coast Child's Play auditions.

A few years after Bill Todman's death in 1979, Goodson acquired the Todman heirs' share of the company, and in 1982, the company was renamed Mark Goodson Productions. Traditionally, shows would sign off with "This is (announcer's name) speaking for (show name). A Mark Goodson-Bill Todman Production/A Mark Goodson Television Production."

Many of the company's game shows were produced internationally, some under different titles, and were distributed by Reg Grundy Productions. Family Feud, for example, has run in the United Kingdom as Family Fortunes; in Germany it was known as Schnick Schnack (loosely translated, it meant "something, anything," and was used as a counterpart for the word "blank," for which there's no direct word in German.); and in Mexico under the name of 100 Mexicanos Dijeron (100 Mexicans Said). Today, Mark Goodson Productions, along with Reg Grundy Productions, are part of FremantleMedia.

The music for several Goodson-Todman shows was composed by Bob Cobert. Throughout the 1970s and 1980s, the bulk of the music for G-T shows was created by Bob Israel's Score Productions and by Edd Kalehoff. Announcers Johnny Olson and Gene Wood were frequently heard on Goodson-Todman shows. Other announcers over the years included Rod Roddy, Bob Hilton, Burton Richardson, Rich Jeffries, John Harlan, Jack Clark, Jack Narz, Art James, Don Pardo, Bern Bennett, Bill Wendell, Lee Vines, Wayne Howell, Chet Gould, Rich Fields and Johnny Gilbert.

Post Mark Goodson

Mark Goodson died of pancreatic cancer on the morning of December 18, 1992 at the age of 77 in New York City. He is buried at Hillside Memorial Park in Culver City, California, where the inscription on his gravestone is designed to resemble the Goodson-Todman/Mark Goodson Productions logo.

Three years after Mark Goodson's death, his family sold the rights to the library of shows to a company called All American Television in order to pay off a hefty estate tax[citation needed]. AATV acquired 50% of the company that year, and acquired the rest a year later. AATV was bought out by rival communications company Pearson Television in 1997, which, in turn, was acquired by RTL Group subsidiary FremantleMedia four years later (at one time, one of the company's predecessors, Fremantle International, was the distributor of Goodson-Todman game shows internationally). FremantleMedia now owns the rights to the Goodson-Todman library of game shows. While The Price Is Right and Family Feud continue in production to this day, other classic Goodson-Todman shows have found a new life and a new audience in reruns on cable TV's Game Show Network. The only omissions from the library are I've Got a Secret; the rights to which were acquired by Carsey-Werner Productions, (in an attempt to pair the show with what became the ill-fated, Bill Cosby-hosted revival of You Bet Your Life), and the 1973 and 1987 versions of Concentration, which were licensed from NBC.

Goodson's son Jonathan has continued with new game show concepts. He joined the company in 1973 as legal counsel, but began production work with the company's shows, including the original version of Card Sharks; eventually producing the 1990 version of Match Game. He stayed through corporate takeovers until 1998. He left to begin his own production company, Jonathan Goodson Productions, which produces both state lottery game shows and original game show concepts, with 2003's Dirty Rotten Cheater being the newest Goodson game, having already been sold internationally.

For the sake of tradition, and through special permission from FremantleMedia, certain revivals and/or continuances of the Goodson-Todman shows continued the Mark Goodson Productions name, logo and announcement at the end of each episode, even though the original production company no longer existed. This practice was ended in 2002 with two of the three programs still in production at the time, To Tell the Truth and Family Feud, and ultimately ended in June 2007 when The Price Is Right stopped using the logo with the retirement of host Bob Barker.

  • The Price Is Right was the last surviving show that used the Mark Goodson Production name, logo, and announcement until Bob Barker retired in 2007. The first episode of the 2007-2008 season (15-Oct-2007) features the FremantleMedia name, logo, and announcement.
  • The 1998 Match Game revival used the Mark Goodson Productions name and logo, but used an alternate announcement: "This has been a Mark Goodson Television Production for...", followed by the Pearson logo.
  • On the first three seasons (1999-2002) of the current production of Family Feud, along with the 2000-2002 version of To Tell the Truth, the logo and name were used, but not the announcement.
  • The 2001-2002 Card Sharks revival used the Mark Goodson Productions name, logo and announcement.
  • Newer versions of other Goodson-Todman properties such as Beat the Clock (2002) and Password (2008, as Million Dollar Password), however, did not incorporate elements of the logo, name or announcement.


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