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Revision as of 23:55, 29 September 2009 by 71.236.26.74(talk)(lonely hearts, common term missing from the article)
"Personals" redirects here. For other uses, see Personal.
"W4M" redirects here. For the video game, see Worms 4: Mayhem.
A personal or personal ad is an item or notice traditionally in the newspaper, similar to a classified ad but personal[disambiguation needed] in nature. In British English it is also commonly known as an advert in a lonely hearts column.[1] With its rise in popularity, the World Wide Web has also become a common medium for personals, commonly referred to as online dating. Personals are generally meant to generate romance, friendship, or casual (sometimes sexual) encounters, and usually include a basic description of the person posting it, and their interests.
Due to newspaper prices being based on characters or lines of text, a jargon of abbreviations, acronyms and code words arose in personals, and have carried over to the internet.