Jump to content

Big Mac Index

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by 91.78.93.47 (talk) at 06:22, 24 November 2009 (→‎External links). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

The Big Mac Index is published by The Economist as an informal way of measuring the purchasing power parity (PPP) between two currencies and provides a test of the extent to which market exchange rates result in goods costing the same in different countries. It "seeks to make exchange-rate theory a bit more digestible".[1]

The index takes its name from the Big Mac, a hamburger sold at McDonald's restaurants.

Overview

The Big Mac Index was introduced in The Economist in September 1986 by Pam Woodall as a semi-humorous illustration and has been published by that paper annually since then. The index also gave rise to the word burgernomics.[2]

UBS Wealth Management Research has expanded the idea of the Big Mac Index to include the amount of time that an average worker in a given country must work to earn enough to buy a Big Mac.

The working-time based Big Mac index might give a more realistic view of the purchasing power of the average worker, as it takes into account more factors, such as local wages.[3]

One suggested method of predicting exchange rate movements is that the rate between two currencies should naturally adjust so that a sample basket of goods and services should cost the same in both currencies (PPP).

In the Big Mac Index, the "basket" in question is considered to be a single Big Mac burger as sold by the McDonald's fast food restaurant chain.

The Big Mac was chosen because it is available to a common specification in many countries around the world as local McDonald's franchisees at least in theory have significant responsibility for negotiating input prices. For these reasons, the index enables a comparison between many countries' currencies.

The Big Mac PPP exchange rate between two countries is obtained by dividing the price of a Big Mac in one country (in its currency) by the price of a Big Mac in another country (in its currency). This value is then compared with the actual exchange rate; if it is lower, then the first currency is under-valued (according to PPP theory) compared with the second, and conversely, if it is higher, then the first currency is over-valued.

For example, using figures in July 2008:[4]

  • the price of a Big Mac was $3.57 in the United States
  • the price of a Big Mac was £2.29 in the United Kingdom (Britain) (Varies by region)
  • the implied purchasing power parity was $1.56 to £1, that is $3.57/£2.29 = 1.56
  • this compares with an actual exchange rate of $2.00 to £1 at the time
  • [(1.56-2.00)/2.00]*100= -22%
  • the pound was thus overvalued against the dollar by 22%

The Euro-zone is mixed, as prices differ widely in the EU area. As of April 2009, the Big Mac is trading in Germany at 2.99EUR, which translates into 3.96 US$, which would imply that the Euro is slightly trading above the PPP, with the difference being 10.9%.

Variants

The Economist sometimes produces variants on the theme. For example in January 2004, it showed a Tall Latte index with the Big Mac replaced by a cup of Starbucks coffee.[5] In 2007, an Australian bank, Commonwealth Securities, adapted the idea behind the Big Mac Index to create an "iPod index."[6] The bank's theory is that since the iPod is manufactured at a single place, the value of iPods should be more consistent globally. However, this theory can be criticised for ignoring shipping costs, which will vary depending on how far the product is delivered from its "single place" of manufacture.

Bloomberg L.P. introduced the Billy index where they convert local prices of Ikea's Billy bookshelf into USD and compare the prices.[7][8][9][10]

Limitations

The burger methodology has limitations in its estimates of the PPP. In many countries, eating at international fast-food chain restaurants such as McDonald's is relatively expensive in comparison to eating at a local restaurant, and the demand for Big Macs is not as large in countries like India as in the United States.

Social status of eating at fast food restaurants like McDonald's, local taxes, levels of competition, and import duties on selected items may not be representative of the country's economy as a whole.

In addition, there is no theoretical reason why non-tradable goods and services such as property costs should be equal in different countries: this is the theoretical reason for PPPs being different from market exchange rates over time.

Nevertheless, economists widely cite the Big Mac Index as a 'reasonable' real world measurement of purchasing power parity.[11] McDonald's is also using different commercial strategies which can result in huge differences for a product, whereas there is a smaller price difference between both countries.

  • For example, a Hamburger sandwich costs only 1 € in France, and 1,50 € in Belgium, but in overall, McDonald's restaurants are cheaper in Belgium.
  • In Estonia, the price difference between a Big Mac burger and the whole meal is sometimes as small as 3 EEK (0,20 USD), or 5% of the price of the burger alone.

Comparison issues

The Big Mac (and virtually all sandwiches) vary from country to country with differing nutritional values, weights and even nominal size differences.

Not all Big Mac burgers offered by the chain are exclusively beef. In India — which is a predominantly Hindu country — beef burgers are not available at any McDonald's outlets there.[12] The Chicken Maharaja-Mac serves as a substitute for the Big Mac. The Saudi Arabian version of the chain uses lamb meat (not beef) for its burgers on account of local preferences.

There is a lot of variance with the exclusively Beef "Big Mac": the Australian version of the Big Mac has 22% fewer calories than the Canadian version, and is 8% lighter than the version sold in Mexico.[13]

In October 2009, it was reported that all three of the McDonald's in Iceland would be closing primarily due to the chain's high cost of importing most of the chain's meat and vegetables from the Eurozone. At the time, a Big Mac in Iceland cost 650 krona ($5.29), and the 20% price increase that would have been needed to stay in business would have increased that cost to 780 krona ($6.36).[14]

Figures

Five most expensive (as of 4 February 2009)[4]

  1. Norway - USD 5.79
  2. Switzerland - USD 5.60
  3. Denmark - USD 5.07
  4. Sweden - USD 4.58
  5. Eurozone - USD 4.38

Five most affordable

  1. Malaysia - USD 1.70
  2. Hong Kong - USD 1.71
  3. China, People's Republic of - USD 1.83
  4. Thailand - USD 1.86
  5. Sri Lanka - USD 1.95

Ten fastest earned[3]

  1. Tokyo, Japan - 10 minutes
  2. Los Angeles, United States - 11 minutes
  3. Chicago, Illinois United States - 12 minutes
  4. Miami, Florida United States - 12 minutes
  5. New York City, New York United States - 13 minutes
  6. Auckland, New Zealand - 14 minutes
  7. Sydney, Australia - 14 minutes
  8. Toronto, Canada - 14 minutes
  9. Zürich, Switzerland - 15 minutes
  10. Dublin, Ireland - 15 minutes

Ten slowest earned[3]

  1. Bogotá, Colombia - 97 minutes
  2. Nairobi, Kenya - 91 minutes
  3. Jakarta, Indonesia - 86 minutes
  4. Lima, Peru - 86 minutes
  5. Caracas, Venezuela - 85 minutes
  6. Mexico City, Mexico - 82 minutes
  7. Manila, Philippines - 81 minutes
  8. Mumbai, India - 70 minutes
  9. Sofia, Bulgaria - 69 minutes
  10. Bucharest, Romania - 69 minutes

See also

Notes

  1. ^ "Big MacCurrencies". The Economist. 1998-04-09. Retrieved 2007-07-24. Big Mac Index, which seeks to make exchange-rate theory a bit more digestible, {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  2. ^ Daley, James (2008-09-06), "Burgernomics: Why the price of a Big Mac may hold the key to better investment returns", The Independent {{citation}}: Check date values in: |date= (help)CS1 maint: date and year (link)
  3. ^ a b c Hoefert, Andreas (2006). "Prices and Earnings: A Comparison of Purchasing Power Around the Globe" (PDF). 2006 Edition. UBS AG, Wealth Management Research: p.11, . Retrieved 2008-09-24. {{cite journal}}: |pages= has extra text (help); Cite journal requires |journal= (help); Unknown parameter |coauthors= ignored (|author= suggested) (help)CS1 maint: extra punctuation (link)
  4. ^ a b "Sandwiched (Burgernomics says currencies are very dear in Europe but very cheap in Asia)". The Big Mac Index. The Economist. July 24th 2008. Retrieved 2008-11-03. {{cite web}}: Check date values in: |date= (help)
  5. ^ Max, Sarah (2004-01-30). "The price of latte in Lucerne". CNN/Money. Retrieved 2008-05-30. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  6. ^ "iPod Index trumps the BigMac one". Sydney Morning Herald. 2007-01-18. Archived from the original on 2008-05-19. Retrieved 2008-05-19. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  7. ^ SvD: Ikea-Billy utmanar Big Mac[1]
  8. ^ The Local: Billy bookshelf does battle with Big Mac Index
  9. ^ Dagens Handel: Billy-index utmanar Big Mac
  10. ^ Ikea Billy Bookshelf Index Shows Lowest Price in U.A.E. (Table)
  11. ^ McConnell, Campbell; Brue, Stanley (2004), Microeconomics, 16th ed., McGraw Hill, p. 473, ISBN 0072875615 {{citation}}: External link in |title= (help)(Leading American microeconomics college textbook)
  12. ^ "What You Can and Can't Get at McDonalds India..." Indiamarks. 2009-06-13. Retrieved 2009-10-29. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  13. ^ "Big Mac? Not really, as Australian version of burger downsized". The Advertiser (Adelaide). 2009-06-13. Retrieved 2009-06-18. {{cite web}}: Cite has empty unknown parameter: |coauthors= (help)
  14. ^ Iceland Says Bye to the Big Mac, CBS News, October 26, 2009
Retrieved from "https://en.wikipedia.org/w/index.php?title=Big_Mac_Index&oldid=327618623"