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Beat Again

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"Beat Again"
Song

"Beat Again" is the first single by British band JLS, taken from their self-titled debut album. The song's first release came in the form of digital download on the UK/Irish iTunes Store.[1]

Release, background and writing inspiration

JLS band member Aston Merrygold commented on the single's background:

"I think people were expecting a cover as our first single. But this is our own individual sound. When we heard Beat Again we loved it."[2]

Reception

Critical

To date, "Beat Again" has garnered mixed to positive reviews. Giving the single three stars, Digital Spy noted that JLS "have at least broken with X Factor convention on their debut single". The review also drew positive comparisons to work by American R&B artist Ne-Yo. However, the reviewer went on to say the single is "cheesier than a Jennifer Aniston rom-com".[3] Another review, giving the single three stars out of five, said "Beat Again" "seems to lack originality".[4] It was included on the Popjustice song of the day.[5] The Daily Record wrote that the single had "the R&B electro sass of Justin Timberlake or Rihanna [and] will surprise many".[2]

Music video

File:Beat Again.jpg
JLS's music video for "Beat Again" shows them dancing in front of coloured lights. This image illustrates a heartbeat movement, which alludes the to the song title and its theme.

The music video shows various scenes of JLS dancing to the song in front of various coloured lights. The dance choreography involves moves revolving around heartbeats, alluding to the title "Beat Again".[6]

On You Tube The Music Video has scored over 5 Million views within 3 months. In a documentary in November 2009, JLS revealed they filmed the video in May 2009.

Tracklistings

Digital download[7][8]
  1. "Beat Again" (Radio Edit) — 3:17 (Wayne Hector and Steve Mac)
  2. "Umbrella" — 4:21 (The-Dream, Tricky Stewart, Kuk Harrell, Jay-Z)
CD single[9]
(#88697545842)
  1. "Beat Again" (Radio Edit) — 3:17
  2. "Umbrella" — 4:21
Notes
  • The UK and Irish CD single release of "Beat Again" also featured a free poster.[9]

Commercial and Chart Performance

The song made its chart debut on the Billboard Euro Digital Tracks chart at number 13,[10] and on the Euro Digital Songs at number 19.[11] The song debuted on the Irish Singles Chart at number four.[12] The song was especially successful on the UK Singles Chart, debuting at number-one,[13] selling 106,299 copies, meaning the single was at the time the second fastest-selling single of 2009, behind Dizzee Rascal's "Bonkers".[14] In its second week on the chart, it remained at number one, despite a 36% drop in sales, selling 67,731 copies.[citation needed] It has so far sold 350,362+ copies in the UK.[citation needed]

Chart (2009)[15] Peak
position
European Hot 100[16] 6
Irish Singles Chart[12] 3
Romanian Top 100[17] 5
UK Singles Chart[13][14] 1
UK R&B Chart[18] 1
UK Airplay Chart 3

Chart procession and succession

Preceded by UK Singles Chart number-one single
19 July, 2009 - 1 August, 2009 		Succeeded by
Preceded by UK R&B Chart number-one single
19 July, 2009 - July 26, 2009

Release history

Region Date Format Label
Ireland July 12, 2009[19] Digital download Sony Music/Epic
United Kingdom July 12, 2009[7][8]
July 13, 2009[9] CD single
United States July 14, 2009[20][21] Epic
Australia August 1, 2009 Sony Music/Epic

References

  1. ^ "Beat Again - DOWNLOAD NOW". Epic Records. 2009-07-12. Retrieved 2009-07-12.
  2. ^ a b Fulton, Rick (2009-07-03). "I'll wear half of each Old Firm strip to please fans, says JLS singer Aston Merrygold". Daily Record. Scottish Daily Record/Sunday Mail Ltd. Retrieved 2009-07-16.
  3. ^ Fletcher, Alex. "JLS: 'Beat Again'". Digital Spy. Retrieved 2009-07-09.
  4. ^ Appleton, Steve (2009-07-02). "Steve Appleton Reviews: JLS – Beat Again". FemaleFirst. Retrieved 2009-07-09.
  5. ^ "Song of the Day — JLS — "Beat Again". Popjustice. Retrieved 2009-07-09.
  6. ^ "Beat Again music video". Music Television. Retrieved 2009-07-12.
  7. ^ a b "JLS - "Beat Again" - single". iTunes. Apple Inc. Retrieved 2009-07-09.
  8. ^ a b "Beat Again — MP3 EP". Play.com. Retrieved 2009-07-09.
  9. ^ a b c "JLS — Beat Again — single". HMV. Retrieved 2009-07-09.
  10. ^ "Euro Digital Tracks — Beat Again — Chart Listing For The Week Of Jul 25 2009". Billboard. Nielsen Business Media, Inc. Retrieved 2009-07-16.
  11. ^ "Euro Digital Songs — Beat Again — Chart Listing For The Week Of Jul 25 2009". Billboard. Nielsen Business Media, Inc. Retrieved 2009-07-16.
  12. ^ a b "Irish Singles Chart - week 29 (2009)". aCharts.us. Retrieved 2009-07-17.
  13. ^ a b Baker, Luke (2009-07-19). "X-Factor's JLS make No. 1 with debut "Beat Again"". Reuters. Retrieved 2009-07-19.
  14. ^ a b "JLS score Number One debut". New Musical Express. IPC Media. 2009-07-19. Retrieved 2009-07-19.
  15. ^ "Beat Again - Music charts". aCharts.us. Retrieved 2009-07-17.
  16. ^ http://www.billboard.com/#/charts/european-hot-100
  17. ^ http://www.upfr.ro/top20.html
  18. ^ [1]
  19. ^ "Beat Again — single (Ireland)". iTunes. Apple Inc. Retrieved 2009-07-12.
  20. ^ "Beat Again > Overview". Allmusic. Macrovision. Retrieved 2009-07-09.
  21. ^ "JLS discography". Billboard. Nielsen Business Media, Inc. Retrieved 2009-07-14.
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