Elements, Hong Kong
 | |
 | |
| Location | 1 Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong |
|---|---|
| Opening date | October 1, 2007 |
| Developer | MTR Corporation |
| Management | MTR Corporation |
| Architect | Benoy |
| Total retail floor area | 1,000,000 square feet (93,000 m2) |
| No. of floors | 3 floors and 1 basement |
| Website | Elementshk.com |
"Elements" is an upper middle class large shopping mall located on 1 Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong. It is developed and managed by MTR Corporation through its subsidiary Premier Management Service.
Description and architectural themes
.JPG)
Elements is located directly above the Kowloon MTR Station and is also in the vicinity to the residential complex Union Square and the Western Harbour Tunnel.
Zoning
The mall is divided into 5 zones base on the concept of the five elements of Nature, namely Metal, Wood, Water, Fire and Earth [1]. Each zone is designed with a distinctive interior architectural theme that responds to the element, public art such as large scale sculptures are also employed to enhance the respective theme. The Wood Zone is highlighted by the sculpture/furniture "The Trails by Worms" and series of art works made of tree branches; the Water Zone is represented by the water feature "Harmony", which is a series of standalone reflective pillar measure (approximately) 9 meters tall with water running down the surface, creating the illusion of a solid yet liquid fountain; the Fire Zone is symbolised by the sculpture "White Heat" and the Earth Zone is symbolised by the sculpture "1/9", which is a set of rock formation, the number 9 is associated with the land where the shopping mall is built because the word Kowloon literally means Nine Dragons.
Facilities
The Elements has a total of 123 shops as of 2008, along with an ice rink and the 1600-seat Grand Cinema, currently the largest cinema complex in Hong Kong.[2]
The mall has ten washrooms, outside which there is a lobby with sitting area and magazine rack. Management said these are conceived for men "to wait for their girlfriends outside the washroom", providing "a decent and comfortable place for them to wait".[3]
Male washrooms are stocked with colognes, aftershaves and electronic shavers while the female washrooms have perfumes and make-up. Staff are on hand to ensure that all these personal items are kept hygienic.[3]
Notable shops
As a shopping mall targeted at the upper middle class, the Elements features a considerable number of high end shops, such as:
- Diane von Furstenberg
- Karen Millen
- Alain Figaret
- Versace
- Pringle of Scotland
- Prada
- Gucci
- Valentino Garavani
- Brooks Brothers
- Fendi
- Montblanc
- Giorgio Armani
- Chanel
The shopping mall has great emphasis on fashion and wardrobe with (as of 2008) 58 shops in that category out of a total of 123 shops in the mall. [4]
Access
- See Kowloon MTR Station for more information about access
Being on both the Tung Chung Line and the Airport Express Line and the terminus for many [which?] bus routes, Elements can be accessed easily by public transportation.
Slogans
- "A New Shopping Attitude"
- "Shop till you Drop"
- "Why be plain?"
Gallery
-
Wall of Fire Zone in Elements Mall -
Wall of Wood Zone in Elements Mall -
The Sculpture of the Earth Zone
-
The Sculpture of the Water Zone -
Civic Square -
The Rink in Fire Zone
References
- ^ "Elements Mall Official Website". Retrieved 2007-09-30.
- ^ MCL, Shaw ready Hong Kong's largest cinema complex
- ^ a b Stephanie Tong, "Malls jazz it up to pack them in", The Standard, September 20, 2007
- ^ Element Shopping Guide (official brochure), published by the Elements, accessed 2008 Oct.
See also
External links
