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Loud (Rihanna album)

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Loud is the upcoming fifth studio album by Barbadian R&B singer Rihanna, scheduled to be released on November 12, 2010,[2] on Def Jam Recordings. Recordings began in February 2010[3] for a period of six months, concluding in August 2010.[4] The lead single "Only Girl (In the World)" was released on September 10, 2010 as a digital download, currently reached number one in six countries.[5] The second and third singles have been confirmed to be the remixed version of "What's My Name" (featuring Drake) - which will be released to US iTunes on October 25, 2010[6] - and "S&M".[1][7]

Background

In June 2010, it was revealed that Rihanna was planning to release the fifth studio album soon.[8] Singers, songwriters and producers Taio Cruz,[9] Alex da Kid,[10] Sean Garrett,[11] Ne-Yo,[12] Rico Love, Timbaland,[13] Shontelle,[14] David Guetta,[15] and Drake[16] worked on the album. "I'm gonna miss the Rated R era too, but nothing compares to the album I just made," Rihanna said, adding,"I made sure not to let you down with my music. You guys are always defending me, so now you’ve got some great songs to justify it. I didn’t want to go backward and remake Good Girl Gone Bad. I wanted the next step in the evolution of Rihanna, and it’s perfect for us".[4] In early September 2010, she announced that the album would be called, Loud saying that "get Loud everybody, get crazy, get excited, because I'm pumped. I'm just gonna be me, because that's what you guys love the most, and that's what makes me feel best. Just being normal, normal for me is Loud! Sassy, fun, flirty, energetic."[4] While Rihanna was on set filming for the movie Battleship, she explained in an interview with Entertainment Tonight, "Loud is, the word, the name of the album definitely reflects the attitude of it, it’s really sassy and flirty and it grabs your attention and that’s why I enjoy it. It takes you through a really really interesting ride. So colorful the album.” [17] The cover of the album was revealed on September 28, 2010.[18]

Music and lyrics

Tracks have been penned by Shontelle,[19] Ester Dean[20] and Nicki Minaj.[21] Stargate produced fizzing synths, club beats and sing-along chants featured heavily, with three songs on the album, "Only Girl (In the World)", "What's My Name?" and "S&M". "Drink to That (Cheers)", which Rihanna also referred to by its working title, "Drink It Up", is a funky, loping guitar groove dedicated to a night on the town and interpolates Avril Lavigne's "I'm With You". "California King (Bed)" is a strummed, acoustic ballad.[22] "S&M" is the loudest track on the album.[7] Rihanna described "Raining Men" as "a really fun song. Nothing like the original. It's quite uptempo but kind of quirky and funny."[21] Rihanna and Drake have described their duet, a remix to "What's My Name" as a "young" and "playful" track.[23]

Promotion

Rihanna first headed to London to promote the album in United Kingdom on October 1, 2010.[24] She interviewed with BBC Radio 1, "I can't believe it's the fifth album already," she said to host Scott Mills. "That's insane to think about. I've never been this excited about anything I've done creatively, and this is just the perfect Rihanna album, every song is tailored to me." During the making of the album, the singer had a particular agenda in mind: "I wanted songs that were all Rihanna songs, that nobody else could do. I didn't want the generic pop record that Ke$ha or Lady Gaga or Katy Perry could just do and it'll work. I wanted a song, or songs, that were Rihanna songs, that only I could do, had that little West Indian vibe to it, had that certain tone, a certain sass and a certain energy."[25] As a part of the promotion, Rihanna unveiled five tracks from the album, at a club in London.[22] Rihanna said during the promotion that much of the music was born out of frustration. She explained: "When you go to a club and have to listen to bad music you revert to the liquor, because you want to have a good time. I hate having to skip a track. I wanted to make an album you can just play."[7] It is rumoured that Rihanna may sing on The X Factor on October 24, 2010 to promote the UK release of, "Only Girl (In the World)" released as a digital download the same day and CD single the following day.[26][27][28] Rihanna will perform to promote the album on Saturday Night Live on October 30, 2010.[29]

Singles

"Only Girl (In the World)", a dance record was released as the lead single from the album on September 10, 2010 as a digital download.[30] The song was sent to US mainstream and rhythmic radio on September 21, 2010.[31][32] The song has currently peaked at number three on Billboard Hot 100 and number one on Canadian Hot 100.[33]

"What's My Name" will be released as the second single. The remixed single version features R&B, rap star, Drake and the video has already been shot.[1] It will be released as a digital download in the United States on October 25, 2010 three days before Rihanna and Drake shoot the video for the second version of the song. It has been confirmed that she will perform the song exclusively on Saturday Night Live on October 30, 2010.[34]

According to Rihanna the third single will be "S&M" and its video is going to be totally unexpected.[7]

Confirmed tracks

Source:MTV[35]

Release history

Region Date Label
Australia[2] November 12, 2010 Universal Music
Netherlands [37]
United Kingdom[38] November 15, 2010
Germany[39] November 16, 2010
United States[40] Def Jam Records

References

  1. ^ a b c Jocelyn Vena (2010-09-30) Rihanna Shoots Video for "What's My Name" Off Upcoming Album, Loud MTV News (MTV Network). Retrieved 2010-10-03.
  2. ^ a b LOUD | Music, Music Genres, Pop/Rock: JB HI FI JB Hi-Fi. Retrieved 2010-09-24.
  3. ^ Jocelyn Vena (2010-03-03) Rihanna Working On New Album, Producer Confirms MTV News (MTV Networks). Retrieved 2010-10-15.
  4. ^ a b c Gil Kaufman (2010-09-07) Rihanna Reveals Title of New Album MTV News (MTV Networks). Retrieved 2010-10-15.
  5. ^ Only Girl (In The World) Retrieved 2010-10-15.
  6. ^ http://www.ryanseacrest.com/blog/whats-happening/rihanna-teams-up-with-drake-for-new-single-whats-my-name-audio/
  7. ^ a b c d Kim Dawson (2010-10-07) Rhythm 'n booze: Rihanna Is SO saucy Daily Star (Northern and Shell Media Publications). Retrieved 2010-10-15.
  8. ^ Rihanna’s Next Album To Rival ‘Thriller’? MTV UK (MTV Networks). 2010-06-19. Retrieved 2010-10-15.
  9. ^ Rihanna Working With Taio Cruz On New Album MTV UK (MTV Networks). 2010-04-30. Retrieved 2010-10-15.
  10. ^ Cline, Georgette "Rihanna Working with Producer Alex Da Kid on New Album". Rap-Up.com. Retrieved 2010-07-27.
  11. ^ "SEAN GARRET PENS RIHANNA'S NEXT ALBUM" MTV Base (MTV Networks). 2010-03-02. Retrieved 2010-10-15.
  12. ^ "Rap-Up TV: Ne-Yo Reveals Album Details, Alter-Ego, & Writing for Rihanna" Rap-Up.com - Retrieved 2010-07-27.
  13. ^ Timberland and Rico Love Working On New Rihanna Album Rap-Up.com - Retrieved 2010-09-21.
  14. ^ Kim Dawson (2010-09-18) JLS to conquer USA with help of Shontelle Daily Star (Northern and Shell Media Publications). Retrieved 2010-10-15.
  15. ^ James Montgomery (2010-09-27) Rihanna Shoots Video For Loud Track "What's My Name?" MTV News (MTV Networks). Retrieved 2010-10-15.
  16. ^ Drake working with Rihanna Billboard Charts. Retrieved 2010-10-15.
  17. ^ Rihanna Unveils Loud Album Cover top40.about.com - 2010-09-29. Retrieved 2010-10-15.
  18. ^ LOUD Cover Revealed! www.rihannanow.com - Retrieved 2010-10-15.
  19. ^ a b Shontelle and Rihanna hook up MTV Base (MTV Networks). 2010-10-10. Retrieved 2010-10-15.
  20. ^ Rihanna the Billboard Cover Story Billboard Charts. Retrieved 2010-10-15.
  21. ^ a b c Jocelyn Vena (2010-10-12) Rihanna Sings Praises Of Loud Collaborator Nicki Minaj MTV News (MTV Networks). Retrieved 2010-10-15.
  22. ^ a b Mark Savage (2010-10-06) Rihanna premieres fifth album, Loud, in London BBC News Online. Retrieved 2010-10-15.
  23. ^ Mawuse Ziegbe (2010-10-08) Rihanna Calls Drake The 'Only Person' For 'What's My Name' Remix MTV News (MTV Networks). Retrieved 2010-10-15.
  24. ^ Rihanna goes for a brightly coloured look as she promotes her new album in London Daily Mail. 2010-10-02. Retrieved 2010-10-15.
  25. ^ James Dinh (2010-10-01) Rihanna Dishes On New Album Loud, Acting In 'Battleship' MTV News (MTV Networks). Retrieved 2010-10-15.
  26. ^ http://www.unrealitytv.co.uk/x-factor/x-factor-2010-rihanna-and-christina-aguilera-to-perform-on-results-shows/
  27. ^ http://xfactor.tellymix.co.uk/2010/news/19862-rihanna-xtina-cole-perry-and-more-confirmed-for-the-x-factor.html
  28. ^ http://www.luuux.com/entertainment/rihanna-aguilera-x-factor-slots
  29. ^ http://www.rap-up.com/2010/10/01/exclusive-rihanna-to-perform-on-snl-halloween-show/
  30. ^ Only Girl (In the World) - Single by Rihanna iTunes Store (Australia). Retrieved 2010-09-10.
  31. ^ "'Only Girl (In the World)' Mainstream date". AllAccess. All Access Music Group. 2010-09-02. Retrieved 2010-09-11.
  32. ^ "'Only Girl (In the World)' Rythmic Date". AllAccess. All Access Music Group. 2010-09-02. Retrieved 2010-09-11.
  33. ^ Girl (In The World) chart peaks Billboard Charts. Retrieved 2010-10-15.
  34. ^ http://www.ryanseacrest.com/blog/whats-happening/rihanna-teams-up-with-drake-for-new-single-whats-my-name-audio/
  35. ^ Jocelyn Vena (2010-09-30) Rihanna's Loud Has 'Lots Of Island Flavor' MTV News (MTV Networks). Retrieved 2010-10-15.
  36. ^ Mawuse Ziegbe (2010-10-08) Rihanna Says Boyfriend Matt Kemp Prefers Her Loud Ballads MTV News (MTV Networks). Retrieved 2010-10-15.
  37. ^ bol.com | Loud, Rihanna | Muziek www.bol.com - Retrieved 2010-10-15.
  38. ^ Loud: Rihanna: Amazon.co.uk: Music Amazon.co.uk. Retrieved 2010-09-24.
  39. ^ Loud: Rihanna: Amazon.de: Music Amazon.de - Retrieved 2010-09-24.
  40. ^ Loud: Rihanna: Amazon.com: Music Amazon.com. Retrieved 2010-09-18.
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