Lavazza
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| Company type | Private |
|---|---|
| Industry | Retail Coffee |
| Founded | In 1895, Piedmont, Corso Novara, Turin, Italy |
| Headquarters | Turin, Italy |
Key people | Emilio Lavazza (died February 2010), former chairman Alberto Lavazza, Deputy Chairman and CEO Gaetano Mele, Managing Director |
| Products | Whole Bean Coffee Merchandise |
| Revenue |  €930 million (2006) |
68,000,000 Euro (2023)  | |
Number of employees | 1700 |
| Website | www.lavazza.it |
Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10.[1] The business of Lavazza S.p.A. is currently administered by the third and fourth generation of the Lavazza family.[2][3]
Coffee
Lavazza imports coffee from around the world. Countries include Brazil and Colombia in South America, Guatemala, Costa Rica, and Honduras in Central America, Uganda in Africa, Indonesia and Vietnam in Asia and the United States and Mexico in North America. Sustainable production concerns have led the company to develop the ¡Tierra! project, a sustainable agriculture program in Honduras, Colombia, and Peru, that seeks to improve the quality of coffee as well as the environmental and working conditions of those communities.[4]
Branded as "Italy's Favourite Coffee," the company claims that 16 out of the 20 million coffee purchasing families in Italy choose Lavazza.[2] Among its offerings today are products such as Top Class, Super Crema, Crema e Gusto, Grand'Espresso, and Dek (decaffeinated).
Retail
The company operates a number of retail coffee shops (similar to Starbucks and Caribou Coffee). The shops offer traditional coffee drinks as well as whole bean and ground coffee for home use.
Company
Lavazza has four production facilities located in Italy, with seven subsidiaries around the world: France, Germany, Spain, United Kingdom, Portugal, Austria, and the United States. Lavazza distributes their products in eighty countries.[4]
In 2008 Lavazza entered the Indian coffee market by buying out (in April 2007) the entire stake of the Chennai-based Sterling Infotech group, which owns the coffee chain The Barista Coffee and the coffee vending business Fresh and Honest.[5][6]
The company's turnover for 2006 is estimated at €930 million.[5]
Calendar
Since 1991, Lavazza has produced the "Lavazza Calendar", featuring artistic fashion photography from some of the world's leading photographers. Contributors have included: Annie Leibovitz, in 2009; David LaChapelle, in 2002; Helmut Newton, in 1993; Ellen Von Unworth, in 1995; Eugenio Recuenco, in 2007; and Erwin Olaf, in 2005.[7] The calendar has become an showpiece of conceptual fashion photography.[8]
The 2010 calendar was shot by Marc Seliger and features the actress Olivia Wilde in one of the pictures.[9]
References
- ^ "1901-1932". Lavazza History. Lavazza. Retrieved 2007-10-23.
- ^ a b "2004-2006". Lavazza History. Lavazza. Retrieved 2007-10-23.
- ^ "Lavazza Corporate Press Release" (PDF) (Press release). Lavazza. 2007. Retrieved 2007-10-23.
- ^ a b "When coffee is Lavazza". Spotlight. Italian Institute for Foreign Trade. Retrieved 2007-10-23.
- ^ a b "Figures". Company. Lavazza. Retrieved 2007-10-23.
- ^ Mehta, Mona (September 1–15, 2007). "Barista's second manufacturing unit by year-end". Market. Express Hospitality. Retrieved 2007-10-23.
{{cite news}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Australian Vogue Online, Events Column, 2008
- ^ Telegraph.co.uk, "How About That" Column, 2008
- ^ Lavazza 2011, Lavazza 2011 calendar