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Run Devil Run (Girls' Generation song)

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"Run Devil Run"
Song


"Run Devil Run" is an electropop song by South Korean girl group Girls' Generation. It was the lead single of the repackage of Oh!, titled Run Devil Run.[1][2]

Song information

"Run Devil Run" was released as a digital single on January 9, 2010.[3][4]

Charting

The song reached #1 on various online charts after its release.[citation needed] Its first #1 on network television was on KBS's Music Bank, where it won over Kara's "Lupin" and 2AM's "Jalmothaesseo" (I Did Wrong).[5] Moreover, "Run Devil Run" was ranked #1 at South Korean Gaon Music Chart for two weeks.[6][7]

Promotions

Starting from March 11, 2010, photos of the members were released online showcasing a dark concept, so called Black SoShi.[8]

In the run of promotions for the song, an official iPhone application was released, available in free and paid versions. The free version has 30-second previews for all the songs on the album, a music video for “Run Devil Run” and a few photographs. The paid version has full tracks for all the songs on the album, music videos for “Run Devil Run”, “Gee”, “Oh!” and “Tell Me Your Wish (Genie)”, and a photo gallery.[9]

They concluded their song promotions by the May 2, 2010 in SBS' Inkigayo.[citation needed]

Music video

The music video was filmed secretly in January 2010, together with their song “Oh!”. A teaser video was released on March 16, 2010.[3] The music video for "Run Devil Run" was released on March 18.[2] They also released a story version on March 31, 2010.[10]

Original version

The original video contains two settings: a white room and a black room. Throughout the video, there are scenes of the girls dancing in these rooms, and there are individual close-ups of their own unique Black SoShi looks. At the end of the video, the girls are shown in the black room, after which the video ends similar to a TV shutting off.

Story version

The video continues the story of "Oh!" in which they meet the Black SoShi, their malevolent and darker selves, at the end of the video. The story video starts with rewinding the “Oh!” video to the part in which Sooyoung accidentally mishandles an American football helmet, which knocks over a cup causing it to spill a liquid on the computer. This crashes the computer, after which the "Black SoShi" escape from it. After they escaped, they began messing up and disarranging the room. Three-quarters of the way into the video, the band enter the room and meet the Black SoShi. The video ends when Yuri unplugs the computer, sending the Black SoShi back into their own dimension, after which they clean up the mess that the Black SoShi left. While doing this, Seohyun taps the computer monitor lightly, which reopens the portal to the parallel universe.

Chart procession and succession

Preceded by
"Oh!" by Girls' Generation
 Gaon Chart weekly number-one singles
March 20, 2010 – March 27, 2010 		Succeeded by
"Love Song" (Korean: 널 붙잡을 노래) by Rain
Preceded by
"Oh!" by Girls' Generation
 Gaon Chart monthly number-one monthly singles
March 2010 		Succeeded by
"Chitty Chitty Bang Bang" by Lee Hyori ft. Ceejay

References

  1. ^ Template:Ko icon Yang, Ji-won. 소녀시대 후속곡 ‘런 데빌 런’ 공개 직후 음원 차트 1위 (Girls' Generation Follow-up Single "Run Devil Run" #1 on Music Charts After Release). JoongAng Ilbo. March 17, 2010. Retrieved March 16, 2010.
  2. ^ a b Template:Ko icon Baek, Ki-hye. `블랙 소시` 베일 벗은 소녀시대, 신곡 음원 공개 (Veil is Removed from "Black Girls' Generation", New Single Released). Korea Economic Daily. March 17, 2010. Retrieved March 16, 2010.
  3. ^ a b Template:Ko icon Lee Eon-hyeok. 소녀시대, 블랙 소시 전원 공개 “퍼포먼스 기대돼” 관심 폭발 (Girls' Generation Releases All "Black Girls' Generation" Pictures, High Expectations for "Performance"). JoongAng Ilbo/Newsen. March 15, 2010. Retrieved March 15, 2010.
  4. ^ Template:Ko icon“소녀시대 "블랙소시" 단독공개 - 도도하고 시크한 매력에 흠뻑 빠지다!. News Bugs. March 20, 2010. Retrieved March 16, 2010.
  5. ^ Template:Ko icon Kim, Kyeong-min. 소시 '런데빌런', 결방 ‘뮤뱅’서 카라 꺾고 1위 등극 (Girls' Generation's "Run Devil Run" Beats Out Kara for Belated #1 on Music Bank). MyDaily. April 5, 2010. Retrieved April 5, 2010.
  6. ^ Template:Ko iconGAON Music Chart, weeks 2010.03.14~2010.03.20 and 2010.03.21~2010.03.27
  7. ^ Lucia Hong: Girls' Generation triumphs on Gaon music charts. 10asia.co.kr. April 1, 2010. Retrieved July 19, 2010
  8. ^ Template:Ko icon 블랙 소시 태연-서현, 도도-시크 매력 물씬 (Black SNSD Taeyeon-Seohyun "Glamorous and Elegant" look). Osen. March 12, 2010. Retrieved March 17, 2010.
  9. ^ Lucia Hong: Girls' Generation's album released as smart phone app. 10asia.co.kr. March 30, 2010. Retrieved July 19, 2010.
  10. ^ Lucia Hong: Girls' Generation to release story version of "Run Devil Run" 10asia.co.kr. March 30, 2010.
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