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SoBe

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The South Beach Beverage Company is better known by its SoBe brand name.

Foundation

The South Beach Beverage Company is a drink manufacturer based in Norwalk, Connecticut. It was incorporated in 1996 by four partners who were purportedly interested in health and fitness. Their first product was "SoBe Black Tea 3G", the major ingredients of which were ginseng, guarana, and gingko. The popularity of this product led to the introduction of "SoBe Green Tea 3G", "SoBe Oolong Tea 3G" and many others. These original products are the template for all of the company's new ones. Recently they have started to manufacture a canned energy drink similar to Red Bull or Rockstar, branded "SoBe No Fear".

The company's marketing strategy is geared toward younger people, and includes brand association with lizards and suppliment herbs such as ginseng. This marketing is evidenced in the over 200 "under-the-cap slogans", often a takeoff of popular culture, such as "Say hello to my little lizard!" (A reference to the popular movie Scarface. The actual quote is, "Say hello to my little friend!")

List of products

Exotic Teas and Fruit Juice Blends

  • SoBe Black Tea 3G
  • SoBe Dragon
  • SoBe Green Tea 3G
  • SoBe Nirvana
  • SoBe Oolong Tea 3G
  • SoBe Zen Tea

Powerline

  • SoBe Drive
  • SoBe Energy
  • SoBe Fuerte
  • SoBe Power
  • SoBe Courage

SoBe 3C Elixirs

  • SoBe Cranberry Grapefruit Elixir 3C
  • SoBe Orange Carrot Elixir 3C
  • SoBe Pomegranate Cranberry Elixir 3C

Lizard Line

  • SoBe Liz Blizz
  • SoBe Lizfuel
  • SoBe Lizard Lava
  • SoBe Lizard Lightning
  • SoBe Tsunami
  • SoBe Black & Blue Berry Brew

SoBe Lean

  • SoBe Cranberry Grapefruit
  • SoBe Peach Tea
  • SoBe Tropical

SoBe Sports System

  • SoBe Fruit Punch
  • SoBe Lemon Lime
  • SoBe Orange
  • SoBe Tropical

SoBe Special Recipies

  • Long John Lizard's Grape Grog
  • MacLizard's Special Recipe Lemonade

SoBe Synergy

  • SoBe Fruit Punch
  • SoBe Lemonade
  • SoBe Mango Orange
  • SoBe Grape
  • SoBe Kiwi Strawberry

SoBe No Fear

SoBe Adrenaline Rush

SoBe Love Bus Brew

Other Information

The South Beach Beverage Company is owned by PepsiCo North America. The product is available in most areas of the United States, Canada, and Mexico, and, to a lesser extent, exported to the United Kingdom. They can be reached at 1-800-588-0548. The company's street address is 40 Richards Avenue, Norwalk, CT.

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