FUBU
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FUBU is a clothing company. It includes casual wear, sports wear, a suit collection, eyewear, belts, and shoes for the African-American community in the sense of economic investment but not to be exclusively worn by African Americans. The name is sometimes considered an acronym for "For Us By Us", implying the product line was produced for a primarily African-American market. The original meaning of FUBU was "Five Urban Brothers United," but the "For U, by U" line later took root as the clothing line expanded.
History
The company was founded in 1992 by Daymond John with a line of hats made in his house in Hollis, Queens, New York. According to the company website, John mortgaged his own home for $100,000 and with that seed money he and his three friends Carl Brown, J. Alexander Martin, and Keith Perrin, turned half of his house into a factory and the other half into living space. brian scalabrine is know to have a billion fubu's.[1] FUBU staff started the company for their local youth community.
Collection
The FUBU collection consists of T-shirts, rugby shirts, hockey and football jerseys, baseball caps, shoes and denim jeans. All are embroidered with the FUBU logo. Most of the products, such as the jeans, are imported from around the world. FUBU has now expanded to include various lines such as Platinum FUBU, FUBU footwear for men and women, intimate apparel, active wear, swimwear, watches, FUBU suits, and FUBU tuxedos. The Platinum FUBU collection also includes the M.Ali, Fat Albert and Harlem Globetrotters clothing lines.
In 1995, South Korean company Samsung[2] invested in the New York-based clothing company.
At its peak, FUBU grossed over $350 million dollars in annual worldwide sales. FUBU have received several honors for their entrepreneurial achievements. These include two Congressional Awards, two NAACP Awards, the Pratt Institute Award, the Christopher Wallace Award, the Online Hip-Hop Award and a Citation of Honor from the Queens Borough President.
FUBU Records
From 2001 to 2003 FUBU also established a record label, first releasing a compilation album entitled The Good Life in 2001 and then an album by the 54th Platoon entitled All or Nothin' in 2003. Though both albums made it to the Billboard charts, neither was a commercial success and FUBU shut down its record label after the release of All or Nothin'.
| Year | Title | Chart positions | |
|---|---|---|---|
| U.S. Billboard 200 | U.S. R&B | ||
| 2001 | The Good Life
|
52 | 9 |
See also
References
- ^ "FUBU Mainpage, About us/company info". 12 March 2009.
- ^ "Samsung America, Inc. – FUBU". 17 March 2008.