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Heart Attack Grill

Coordinates: 33.305183°N -111.947991°E / 33.305183°N 111.947991°W / 33.305183; -111.947991 Coordinates: longitude degrees < 0 with hemisphere flag
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Heart Attack Grill
Company typeLimited liability company
IndustryFull service restaurant
Founded2005 (2005)
HeadquartersLas Vegas, Nevada, U.S.
OwnerDiet Center LLC
Websitewww.heartattackgrill.com

The Heart Attack Grill is an American hamburger restaurant in Las Vegas, Nevada (formerly Chandler, Arizona). It has courted controversy by serving high-calorie menu items with deliberately provocative names.

The establishment is a hospital theme restaurant: waitresses ("nurses") take orders ("prescriptions") from the customers ("patients"). A tag is wrapped on the patient's wrist showing which foods they order and a "doctor" examines the "patients" with a stethoscope. The menu includes "Single", "Double", "Triple", and "Quadruple Bypass" hamburgers,[1] ranging from 8 to 32 ounces (230 to 910 g) of beef (up to about 8,000 calories), all-you-can-eat "Flatliner Fries" (cooked in pure lard), beer and tequila, and soft drinks such as "Jolt" and Mexican-bottled Coca-Cola made with real sugar.[2] Customers over 350 lb (160 kg) in weight eat for free if they weigh in with a doctor or nurse before each burger. Beverages and to-go orders are excluded and sharing food is also not allowed for the free food deal.[3]

History

Heart Attack Grill's Neonopolis location in downtown Las Vegas.

The Heart Attack Grill was founded in 2005 in Chandler, Arizona, by Jon Basso with the declared intent of serving "nutritional pornography",[4] food "so bad for you it's shocking".[5] The idea came when writing a marketing thesis about fitness training studios, as he became inspired by stories about his clients cheating on their diets. A second Heart Attack Grill opened in Dallas, Texas, in May, 2011.[6]

One of the restaurant's promotions is a reward for customers who finish a Triple or Quadruple Bypass Burger, after which they are placed on a wheelchair and wheeled out to their vehicle by their "personal nurse".[7]

The restaurant's spokesman, 575-pound (261 kg) Blair River, died on March 1, 2011, aged 29, from complications of pneumonia.[8] The Arizona location closed shortly thereafter, in June, 2011.[9]

The Dallas location suffered a similar fate within a few months after that. According to a blog entry in the Dallas Morning News,[10] as of October 12, 2011, the locks at the West End location were changed due to nonpayment of rent. Additionally, food critic Scott Reitz of the Dallas Observer reported being unable to reach the manager by phone and that the restaurant's official website had been "scrubbed of any Dallas location information."[11]

As of October 21, 2011, the restaurant is located in Las Vegas, Nevada taking over what used to be the home of Jillians, and also the former home of Las Vegas Cafe.

A customer in his 40s suffered a heart attack while eating a "triple bypass burger" at the grill on February 11, 2012. Restaurant owner Jon Basso called 911 and the customer was taken to hospital where he was recovering as of February 15.[12][13][14] Another similar incident took place on April 21, 2012. Basso told KVVU that a woman had been eating, drinking alcohol and smoking before she fell unconscious Saturday night. It was unclear whether her medical issue was related to the food. [15]

Double Bypass Burger & Flatliner Fries

The Heart Attack Grill menu consists of four burger varieties based on number of half-pound patties: the "Single Bypass Burger," the "Double Bypass Burger," the "Triple Bypass Burger," and the "Quadruple Bypass Burger." Each of the burgers can be augmented with "unadulterated" (not drained of the grease from cooking fat) bacon slices in quantities of five slices per patty, or 5 slices of bacon on the Single Bypass, ten slices on the Double Bypass, 15 slices on the Triple Bypass, and 20 slices of bacon on the Quadruple Bypass Burger. All burgers are served, per patty, with a slice of American cheese, red onion, sliced tomato, and Heart Attack Grill's own unique special sauce.

The only available side item is "Flatliner Fries," fresh French-cut potatoes deep fried in pure lard. Heart Attack Grill also offers "Butter-fat Shakes" in vanilla, chocolate and strawberry flavors. This high calorie shake is so named because it is made from butter fat cream. Various packaged candies are also available as dessert items, most notably the controversial candy cigarette.

For refreshment, high sugar content sodas are available as well as bottled water and several brands of malt liquor and beers served in the can. There is also a full bar which, in keeping with the theme, serves FAT bastard wines and liquor shots served in four ounce novelty syringes.

Reception

Heart Attack Grill has deliberately courted controversy as a marketing strategy.[2] The restaurant has been criticized and drawn complaints for its portrayal of nurses.[16]

The Quadruple Bypass Burger with 8,000 calories (33 MJ) has been identified as one of the "world's worst junk foods".[17] It consists of four half-pound beef patties, eight slices of American cheese, a whole tomato and half an onion served in a bun coated with lard.[18][19]

The restaurant was featured on an episode of Extreme Pig-outs on the Travel Channel[2] and on a CBS report with Bill Geist.[20]

See also

References

  1. ^ Lee, Robyn. "Heart Attack Grill Is Up Front About Slowly Killing You | A Hamburger Today". Aht.seriouseats.com. Retrieved 2008-12-26.
  2. ^ a b c Edelhauser, Kristin. "Heart Attack Grill-an anti-marketing strategy that works". Entrepreneur.com. Retrieved 2008-12-26.
  3. ^ "Heart Attack Grill". Chandler, Arizona. Retrieved 2010-01-11.
  4. ^ "Heart Attack Grill Turns Bad Press Into Big Business | Wall Street Fighter". Wallstreetfighter.com. Retrieved December 26, 2008.
  5. ^ "Heart Attack Grill". Popgive.com. Retrieved December 26, 2008.
  6. ^ Wolke, Alice (May 13, 2011), Protest Greets 'Heart Attack Grill' Opening in Dallas, myfoxdfw.com
  7. ^ MSNBC — Heart Attack Grill Serves Bypass Burgers, Flatliner Fries
  8. ^ Johnson, Weldon B. (March 3, 2011), "575-pound Heart Attack Grill spokesman dies", The Arizona Republic, Gannett, OCLC 61312426, retrieved March 4, 2011
  9. ^ Jensen, Edythe (June 1, 2011), "Chandler Heart Attack Grill Closes", The Arizona Republic
  10. ^ "Is Heart Attack Grill in cardiac arrest?". Dallasnews.com. October 13, 2011. Retrieved October 14, 2011.
  11. ^ "Heart Attack Grill Continues Death Spasms". Dallasobserver.com. October 14, 2011. Retrieved October 14, 2011.
  12. ^ DeLucia, Matt (February 15, 2012). "Man suffers heart attack while dining at Heart Attack Grill in Las Vegas". Fox 5 Vegas. Retrieved February 15, 2012.
  13. ^ Jaslow, Ryan (February 15, 2012). "Man suffers heart attack at Heart Attack Grill in Las Vegas: Report". CBS News. Retrieved February 15, 2012.
  14. ^ "Man suffers heart attack at Heart Attack Grill - FOX5 Vegas - KVVU". FOX5 Vegas. 2011-07-27. Retrieved 2012-02-19.
  15. ^ AP (April 23, 2012). "2nd patron falls ill at hospital-themed restaurant". Associated Press. Retrieved February 23, 2012.
  16. ^ "Waitresses Dressed as Nurses Rile Real RNs". FoxNews.com. December 9, 2006. Retrieved December 26, 2008.
  17. ^ "World's worst jumbo junk food | The Sun |Features". The Sun. 2010-05-27. Retrieved 2012-02-19.
  18. ^ Phoenix News Times — Heart Attack Grill's Quadruple Bypass Burger Challenge
  19. ^ Heart Attack Grill, Where a Burger is 8,000 Calories and the Fries are Cooked in Lard
  20. ^ CBS. November 25, 2008. A Meal To Die For on YouTube.

33.305183°N -111.947991°E / 33.305183°N 111.947991°W / 33.305183; -111.947991 Coordinates: longitude degrees < 0 with hemisphere flag
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